Herb Cunitz, Hortonworks, with John Furrier and Jeff Frick at Hadoop Summit 2014 @thecube #theCUBE #hadoopsummit #Hortonworks #Hadoop #SiliconANGLE With social impressions reaching of 1.2 million and counting, the Hadoop Summit 2014 CrowdChat is running strong into its third day of monitoring theCUBE’s live event coverage. Thought leadership from the world of Hadoop was again featured throughout the second day of broadcast, and the conversation resonated through the CrowdChat session. medium_7064267791 Scaling Big Data with Hadoop One of the key conversations yesterday was the session that featured Herb Cunitz, President of Hortonworks, with theCUBE co-hosts John Furrier and Jeff Frick. Here, Cunitz talked about the continued growth of Hadoop, the scale of this week’s Summit, and put out the statement that Hadoop 2.0 was the beginning of scale for Big Data. The event continues to grow in influence and attendance, as Cunitz noted that Hadoop is still early in the technology cycle, with many possibilities in store for the future. The future direction of Hadoop includes moving in events processing and a real-time platform, but more importantly Cunitz noted that Hadoop vendors are focused on ease of use. Cunitz also described the interaction of Hadoop and data and projects, saying Hadoop will become the central system where all sorts of data can be accessed. In this construct, vendors will be able to plug in their platforms and connect to the data they require, such as security and many other applications. Brett Rudenstein, Senior Product Manager of WANdisco also dropped into theCUBE to show off a demo of Non-Stop, the company’s replication technology solution. The product is designed for globally distributed multiple data center deployments, which plays to enterprise deployments where continuous availability is required. Non-Stop promises scalability and performance, but also eliminates single points of failure. Resilient to data center outages and server outages, Non-Stop is designed to work in data centers that are very far apart. Backup, failover and recovery are designed to be automatic. Another key CUBE guest that resonated in the discussion was Hortonworks CEO Rob Bearden. His statements on the market and state of Hadoop played into the themes of growth and opportunity shared throughout the event. Bearden stated that the Hadoop market is working because the monetary opportunity is massive. Furrier stated that a preview of Wikibon analyst Jeff Kelly’s upcoming report on the market validates these significant market numbers with supporting data. Consensus analyst numbers cited by Bearden indicate the market will reach $50 billion, and Hadoop is a chief enabler for vendors to enter the Big Data market. One opportunity he noted is a shift in business models from reactive post-transaction to proactive pre-transaction, completely transforming business models. Hortonworks demonstrates this new business model by being 100 percent open-source, with a focus on the pillars of core tech, an open data platform and services, and building an ecosystem of Services on top of Hadoop. IMG_6843-MOTION Hortonworks CEO Rob Bearden on theCUBE with Jeff Frick and John Furrier Today is the final day of the conference and leading coverage live on theCUBE. While the current market and future potential of Hadoop are on full display in this week’s interviews, the public has the opportunity to ask questions through continued coverage on CrowdChat. Don’t miss this last day.