In this interview from Qlik Connect 2026, Christopher Powell, chief marketing officer of Qlik, joins theCUBE Research's Rebecca Knight and Rob Strechay to discuss how enterprises are moving past AI experimentation toward operational dependence — and what foundational work that shift demands. Powell argues the AI inflection point is less about whether the technology works and more about whether the data does. He outlines three prerequisites for enterprises ready to operationalize AI: a trusted data foundation, deep contextual understanding of proprietary environments and architectural flexibility to adapt as innovation accelerates. To address the trust dimension, Powell highlights Qlik's trust score for AI, which evaluates data lineage, provenance and access history to give AI systems confidence in the inputs they're acting on.
The conversation also explores how leading organizations are building human expertise into agentic systems before removing humans from the loop — a model demonstrated on stage with UPS, where domain knowledge defines the boundaries of autonomous action. Powell breaks down the evolution from standalone AI tools to agents to fully agentic workflows, noting how this progression is dissolving organizational silos and forcing companies to build shared data foundations across marketing, sales and customer success. He underscores cost management as a strategic imperative, warning that AI environments built without embedded cost controls will fail to scale. From emerging efficiency stories — including customers spending a few hundred thousand dollars to save $15 million annually — to the broader organizational rethinking required to lead in the AI era, Powell outlines why companies that ask not how AI can improve existing processes, but how it will fundamentally transform them, are the ones best positioned to win.
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Kyle Jourdan, Qlik
In this interview from Qlik Connect 2026, Christopher Powell, chief marketing officer of Qlik, joins theCUBE Research's Rebecca Knight and Rob Strechay to discuss how enterprises are moving past AI experimentation toward operational dependence — and what foundational work that shift demands. Powell argues the AI inflection point is less about whether the technology works and more about whether the data does. He outlines three prerequisites for enterprises ready to operationalize AI: a trusted data foundation, deep contextual understanding of proprietary environments and architectural flexibility to adapt as innovation accelerates. To address the trust dimension, Powell highlights Qlik's trust score for AI, which evaluates data lineage, provenance and access history to give AI systems confidence in the inputs they're acting on.
The conversation also explores how leading organizations are building human expertise into agentic systems before removing humans from the loop — a model demonstrated on stage with UPS, where domain knowledge defines the boundaries of autonomous action. Powell breaks down the evolution from standalone AI tools to agents to fully agentic workflows, noting how this progression is dissolving organizational silos and forcing companies to build shared data foundations across marketing, sales and customer success. He underscores cost management as a strategic imperative, warning that AI environments built without embedded cost controls will fail to scale. From emerging efficiency stories — including customers spending a few hundred thousand dollars to save $15 million annually — to the broader organizational rethinking required to lead in the AI era, Powell outlines why companies that ask not how AI can improve existing processes, but how it will fundamentally transform them, are the ones best positioned to win.
In this interview from Qlik Connect 2026 in Orlando, Kyle Jourdan, head of AI practice at Qlik, joins theCUBE Research's Rob Strechay to discuss how Qlik Answers and the Model Context Protocol are turning enterprise data into automated, real-time business decisions. Jourdan traces the evolution of Qlik Answers from a tool for extracting insights out of unstructured repositories to a full agentic experience bridging structured and unstructured data alike. He explains how two newly introduced agents, Predict and Automate, are now embedded in the Answers experie...Read more
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How has Answers evolved to handle unstructured and structured data, and what recent improvements (such as the agentic experience and the predict/automate agents) have been added?add
How do reliability, accountability, and governance considerations factor into the Answers experience for organizations looking to roll it out?add
>> Hello, and welcome back to Qlik Connect 2026. We're live from Orlando, really going around the floor talking to some interesting folks. We got Kyle Jourdan, who's the head of AI practice. Welcome to the show.>> Thanks for having me.>> This is great because I think you're aware of things... The rubber meets the road a little bit here with AI. One of the things that was announced and talked about on the main stage this morning was really Answers. Can you kind of help people understand what Answers is? Because it's a very simple name, but for a lot of tech, that is underlying that to help people really get into their data.>> Yeah. So we introduced Answers a few years ago, and it really started with the unstructured world. So it was about, how do I get information out of my unstructured data repositories, PowerPoints, PDFs, Word documents? The first thing people immediately asked for was, "I have a bunch of structured data that I've been working for with years in Qlik, and so how do I bring that information in line with my unstructured data?"
Last year at Connect, we introduced the agentic experience where we started to bring in this concept of, let's not just find data, let's get the right information out of those insights. So whether we're pulling it from unstructured or structured data, how do we digest and consume and give you the right answer at the right time? So that's been a lot of what the focus on the improvements this year to Answers have been is let's bring these powerful agents, predict agent, automate agent, into the agentic experience and make Answers the doorway to that information.>> So when you look at it and you see all of this reliability and accountability and governance and things of that nature go along with that, how does that factor into the Answers experience for organizations that are looking to roll it out?>> Yeah. So I would say across the board with AI at Qlik, our first priority is explainability and trust. So for every bit of information that we give you as an answer, whether it's in Qlik Answers or it's in Qlik Predict, we want to be able to say, "Here is where that information came from," so that you as the user can go and verify the source of that information and make sure that you're using trusted answers and not just something that might've been a hallucination from these models that everyone's using today.>> Yeah, I mean, I look at it and go, "Answers is more than just about text coming back," and things of that nature. I thought some of the different demos that I've seen here on the floor have been real... kind of help people understand how it's not just about question and answer back and how it goes well beyond that, towards the reasoning aspect of it.>> Yeah, absolutely. So more importantly, you can see exactly how these agents are working through their logic. You can validate as a business subject matter expert, "Okay, that makes sense, what it's doing, how it's getting my information." And then when the answer pops up, you can say, "Here's where that data came from," so I can go and validate and trust the information I'm giving to my executives, my business users.>> So what I love about it... And again, I was at MCP Dev in New York City a couple weeks ago. You guys are leaning into MCP and MCP apps and going down that path, which is fantastic. Kind of talk to how MCP fits in with Answers and the data.>> Yeah. So Answers is really the out-of-the-box experience. Someone that is already using Qlik today can take the assets that they already have and turn Answers on and immediately start getting insights, information. It's been optimized for all the great data assets that they have in their tenants. MCP really opens the door for interoperability. So the idea is if you don't want to use that out-of-the-box experience, maybe you need to customize specific to your organization. Maybe your organization uses specific LLM or foundation models. We can bring that interoperability from those Qlik assets through MCP servers into whatever LLM client that you prefer to use in your organization.>> Do you see that people really love the optionality that MCP... Because it's more than just APIs, but it's, "Hey, it's another doorway in so that..." We saw the ones with Claude, but pick your favorite client to go and use that against that.>> Yeah. So I think the challenge people really started to see with LLMs is that they were great at understanding reasoning and intent and what the user was asking for. They just didn't have access to the context or the information to answer the question correctly. So we saw that huge wave of people pulling back with the hallucinations they were seeing, the bad information they were getting out of these LLMs. So we saw the amazing opportunity that... Qlik has been a trusted data foundation for decades for a lot of people. Why don't we just make that trusted data context available to these LLMs through the MCP server so that it uses the right information, but uses the brains that it has to understand what they're looking for and interpret the results that are coming back from the data sources?>> So understanding that this data product and it has this lineage and this is why I want to go down that route.>> Exactly. Someone's invested a lot of time connecting all the pieces up, using the power of our associative engine to create that connection between all these disparate data sources, and more importantly, understand the relationships outside of just the traditional SQL joins that people make between tables. There's a lot of information outside of the join, if you will. And that's one thing that the Qlik Associative Engine can provide that SQL-based solutions just really can't.>> So when you look at this and we're standing probably somewhere else in 2027, at Qlik Connect 2027, what do you hope to be able to say to your customers that you can't say today?>> Yeah, I think we're going to be really looking to expose more of the recent powerful capabilities that we've brought through the AI world, things like knowledge-based access through MCP, the predict agent that we announced this year to allow you to build predictive models, and taking that even further and allowing it to work on the data that leads into a predictive model. Then finally, the automation piece. All this data and this information, these answers, they mean nothing if you're not taking action in the business with that information. So we have the Automate platform, which allows you to really close that last mile back to the business systems, and now we have an agent that will allow you to make that connection and take action in the business, not just see the data.>> Well, Kyle, I hope to do that with you next year when we're together again because, I mean, this is really cool stuff, how you're going beyond just APIs and using MCP as a critical fabric of the data connector and that connective tissue. I really appreciate you coming on board.>> Yeah, I'm excited for it as well.>> All right. Well, you all stay tuned. We're excited for you guys too. Stay tuned to Qlik Connect 2026 because we're still here, and we'll see you soon.