RAISE Summit '26 | Duncan Clark, Canva

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More from RAISE Summit '26

Duncan Clark

Head of EMEA

Canva

play_circle_outline Canva as a platform and ecosystem with plugins and integrations

play_circle_outline Magic Layers: Using Generative AI to Turn Images into Editable Canva Designs

play_circle_outline Partnerships and integrations with ChatGPT, Anthropic, Gemini

play_circle_outline Leveraging Millions of Templates and Brand Assets: Canva's Proprietary Design-Focused Foundation Model

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Duncan Clark, Canva

Duncan Clark

Head of EMEA Canva

search

John Furrier

>> Studio

>> Connection, Silicon Valley and Wall Street. I'm John Furrier, host of theCUBE here with Dave Vellante, my co-host.

>> Welcome to the RAISE Summit coverage brought to you by Solidigm with support from Tensordyne, d-Matrix, and Argentum AI.

John Furrier

>> Welcome back to theCUBE's live coverage here in Paris, France. I'm John Furrier, your host of theCUBE. We're at the RAISE Summit, day 1 of 2 days of live coverage. We had a day 0 event yesterday, really a pregame around physical AI and robotics. Obviously very hot engineering, but also real-world applications will probably be hot in 2027. But here it's about AI and the user experience, the productivity, AI infrastructure enabling it. Duncan Clark, head of EMEA at Canva here. Welcome to theCUBE, Duncan. Great to have you on.

Duncan Clark

>> Great to be here.

John Furrier

>> We had Cameron on theCUBE at our NYSE Wired studio, so that was awesome. Great conversation. You guys are so focused on user experience. It really is

Duncan Clark

>> impressive. It's in the culture. It's an obsession for us.

John Furrier

>> Yeah. And it really shows.

John Furrier

>> The product's great. And 95% of Fortune 500 use you guys. We're a customer, small.

John Furrier

>> I have the big license, but we love the tool. Everyone loves it. Constant obsession with the product?

Duncan Clark

>> That is, that's always been our bread and butter. So we believe that if you make a product that is very easy to use but also powerful, then you're always going to have the maximum number of potential users.

Duncan Clark

>> So whether you're in one of those Fortune 500 companies or whether you are in a university or a not-for-profit, it's all the same principle that you should build tools that empower people to achieve their goals.

John Furrier

>> We're here at RAISE Summit and the big conversation is always sovereignty.

John Furrier

>> We've seen European Union, European countries look at digital from a different lens than the US.

John Furrier

>> What's different in EMEA versus say in North America from a usability standpoint? Are there certain things you guys are managing through on privacy sharing?

John Furrier

>> You guys have a lot of different regulations.

>> Well, GDPR and AI Act and how they intersect is obviously front of mind for a lot of European enterprises. Enterprises.

Duncan Clark

>> But I think actually a lot of companies are also just nervous about the broader AI landscape, especially around IP protection.

>> That's one of the reasons why we have a way that we can actually indemnify our enterprise customers so that if they produce things generatively in Canva, that we've already got them covered so that they don't need to worry.

>> Explain that.

John Furrier

>> Explain that feature.

John Furrier

>> What does that mean, indemnify them?

>> So what it means is that if there was an IP issue that came out of something that was generated on Canva, then we've already got that covered on our side and they don't need to worry about, holding the bag for that. And that is obviously just one of the many ways, along with SOC 2 compliance and all the other enterprise tools that we have, to give the assurance that enterprises need that they're in safe hands.

John Furrier

>> So you want to take that pain or potential liability off the creator's hands.

John Furrier

>> That's the goal.

Duncan Clark

>> Yeah, well, it's just we want to remove all obstacles, whether real or perceived, to make sure that companies can make use of the best available technology.

>> And we think now that GenAI technology is so powerful, but it works best when it's incorporated into tools that people trust, they know, and crucially, that they love and can use. Because it's all very well having an AI tool that goes really fast, but if it's not an environment where you can then do the fine-tuning, the editing, the collaboration, then it doesn't add much value.

>> I talked

John Furrier

>> to—

John Furrier

>> when I talked to Cameron, what I was really impressed by is the thoughtfulness around thinking around acquisitions, adding people to the team, a platform without losing sight of that usability and that value. Does that change with AI as you guys see some of the deals you're doing now? A lot of people might not know this, but you're powering a lot. Take us through how you guys are looking at AI in EMEA specifically, but just more broadly, AI is evolving super fast. How do you guys look at that velocity?

Duncan Clark

>> Well, we've always approached it with 3 different pillars. We build our own foundational models. So we have an AI model which can compose a Canva design really efficiently, which makes perfect sense for us to build. We also make use of third-party AI where that's the best way to give users value. And then we have ecosystem plugins. So we approach it in a very multifaceted way. But we also have a suite of tools that go beyond the core Canva platform.

>> Things like Affinity is our professional design suite and Cavalry, our pro animation tool.

Duncan Clark

>> And as we've incorporated AI into those, we've taken a slightly different perspective because if you're a professional creative, what you really need is tools that just remove those manual tasks so you can spend more time being creative and less time doing creative operations.

John Furrier

>> It's funny, while following Canva from day one, knowing Bill Tai and the whole investment origination story at ACTAI, watch— it was day one, it was always built for individuals and ease of use.

John Furrier

>> AI is also a productivity gain too.

John Furrier

>> The intersection of those is a perfect storm for Canva. What's the hottest areas right now for you guys in Europe, for instance, where there's adoption, where you start to see that AI and that creator culture come together?

Duncan Clark

>> Well, we're seeing rapid adoption of our tools all over the world, actually. So we've just crossed 32 billion uses of our tools, which reflects also our very significant investment. We now have over 300 people in our unit, including 100 researchers working on our models. But for us, it comes back to that thing about putting them in a place where people can get real value from them.

>> And so it's when you combine that AI power with things like a highly localized product so that if you come Here we are in Paris. If you come to Canva as a French person in France, then the experience you get, including the images you see, the templates, everything else has to be highly localized. And if you do all of that together, then you can unlock the potential of that AI.

Duncan Clark

>> And so yeah, we're seeing very big adoption in France, in the UK, in the Nordics, but also more broadly.

John Furrier

>> And Europe's interesting because it's localization. It's every country.

>> Yeah, exactly.

John Furrier

>> Language, culture.

John Furrier

>> Art, it's

>> pre—

>> it's prevalent here.

Duncan Clark

>> Indeed. And people have different users have different characteristics in different countries in terms of what they want to make. enterprises have different things that they're focused on.

>> the traditional cliché is true that German companies are quite cautious, but then they're very, very keen to act swiftly once they've made a decision.

John Furrier

>> So there's a lot of design taste is definitely different.

>> There is a lot of nuance across the whole continent.

John Furrier

>> I love AI-generated images and I want to talk about this because they're just good.

>> it's magical, but there's a lot of little errors and you can't edit things and there's all these little things.

>> Yeah.

>> Yeah. If you look at it, it looks good.

John Furrier

>> Oh, there's a lot of things popping on the image, but they get things wrong.

>> You can't edit it. So we're starting to see AI move into that direction of editing, managing.

John Furrier

>> Is that something that's key to your tooling?

Duncan Clark

>> Oh, 100%.

>> So we see all of the major AI tools as partners and as entry points. So now if you're in a discussion with Claude or ChatGPT or Gemini, you can just say, take this conversation and turn it into a Canva design. And with that one instruction, you can take all of that context, pipe it into our own generative models, and come out with a design exactly as you say that you can then edit. Another thing we released recently that has been a huge success is a feature called Magic Layers. So you might generate an image in an AI tool, but then as you say, you can't edit it. So what you can do now is you can even say on the image, turn that into an editable design. It turns it into a Canva design where it decomposes the different elements in that image, makes them individually editable, makes the text editable, So even when you do start with a non-editable image, you can actually go a long way now in Canva.

John Furrier

>> And the tools are amazing.

John Furrier

>> I just love the velocity of the tool, ease of use, and also capabilities. One of the things that people might not know about, I'd like to get you to clarify if you don't mind, is that you guys have deals with Anthropic and Gemini. Is it Gemini?

John Furrier

>> Talk about the deals with the big model providers.

>> You guys have business deals and technology deals, right?

Duncan Clark

>> Well, we partner with them in all sorts of different ways. Obviously we consume a lot of AI ourselves, both as a company and on behalf of our users. But we are also a major referee. We're one of the sites that all of these different tools refer their traffic to. And we are also one of the most widely used integrations in them.

>> Things like the ChatGPT apps Canva is one of the absolute top ChatGPT apps.

Duncan Clark

>> So we're partnered with them in all sorts of different ways.

John Furrier

>> Are you guys powering their engine for image generation or are they doing that on their own?

>> So our role is more that once an image is being generated, it can come into Canva.

John Furrier

>> Got it.

>> Okay.

John Furrier

>> So they might take a first pass, but we—

John Furrier

>> an artist or anyone goes, oh, I got to fix that.

John Furrier

>> Then they come into Canva.

>> Exactly.

Duncan Clark

>> Because ultimately for design to be useful, it needs to be on brand.

>> It needs to be editable.

Duncan Clark

>> You need to be able to store your assets. You need publishing flows, you need printing, you need good fonts, you need brand kits, you need all the things that you expect in a design tool.

>> And so AI is an amazing sort of shortcut in, but it will never replace that full suite.

John Furrier

>> It's great to have you on theCUBE. While you're here, I might as well tap your consulting brain because it comes up a lot. I was just having a conversation with a friend the other day and we were talking about how important design is. In either product or entrepreneurship. When you design things, it should be really, really nice.

John Furrier

>> Back in the old days, just a couple of years ago, you had to hire a designer.

>> Now with Canva, you can get a lot of that here inside.

John Furrier

>> That's super important. How do you guys look at that with AI tools and how should people think about using Canva? Because you're seeing a major step up in adoption on OpenAI, ChatGPT, Claude, Gemini. Where people are moving faster to get ideation going.

>> And there is—

John Furrier

>> we're in a world now where you don't need to call a designer.

>> It's there.

John Furrier

>> Take us through how that's all working.

Duncan Clark

>> So it's what it's—it's playing out in lots of different ways.

>> But the big picture is that we live now in a visual economy. if you go back 15, 20 years before Instagram, before Canva, people would communicate mostly in text.

Duncan Clark

>> And now if you're not communicating visually, you're not really landing with your audience.

>> We—

Duncan Clark

>> and that isn't something that technology has invented, that is the human brain being hardwired as a visual machine and actually the world catching up with it. So we're now in this place where being visual is expected.

>> So in that world, it's no surprise that lots and lots of people want to use tools like Canva to unlock the expectation now that you are communicating visually.

Duncan Clark

>> And AI has just poured fuel onto that fire, it just accelerates it.

John Furrier

>> Yeah, the tooling is getting so much better, and thanks to you guys.

John Furrier

>> I want to get into your AI strategy, and again, maybe you can tie in the EMEA angle, but talk about more broadly, because I think this is important. You guys have your own model. Cameron talked about this a little bit.

John Furrier

>> Talk about what you guys are doing, because you have your own AI.

John Furrier

>> You're embedding in for distribution and assistance augmentation for the other models, but you have your own.

>> Yeah, what is it? What's great about it? And does that work in the other models?

>> So our model is a very particular thing optimized for a very particular design task. If you think of the question, what is a design?

Duncan Clark

>> A design is not just a grid of pixels. A design is a composite composition of logos, imagery, text, typography, all these different things. And because Canva has hundreds of millions of people designing every month.

>> We have an unbelievable expertise in how design works, how you go from a collection of elements to a finished design, how you keep it on brand. And so we built a model that can compose a Canva design, and that means that it can draw on all the insights from how real humans design in a real context, as opposed to just trying to get to the end result and say, that's a grid of pixels, and if you want to change, good luck.

John Furrier

>> Yeah AI suggest button, always, it's okay.

John Furrier

>> So you guys are leveraging all the collective intelligence of the interactions and user base of all the designers.

>> So we have also one of the world's biggest libraries, probably the biggest library in the world, of design templates, and they have all been built by our design creator community who monetize those templates in the platform. So we have this incredibly rich archive of high-quality design which we've been able to draw on to inform our models. But it's also been really important for us that the foundational design model can draw on what else has happened in your team, because, templates are one thing, but your brand templates, the actual piece of work that was fine-tuned by your colleague for a big pitch last week. That's a really primary reference point for any model. So that's what we've been trying to pull together.

John Furrier

>> Awesome. I love AI 2.0. Congratulations.

>> What's up for you these days?

John Furrier

>> What are you optimizing for? What's your focus?

John Furrier

>> What are your goals this year?

>> So my big focus this year is about expanding our footprint in the professional design space, and that's all HQ'd in the UK where we have Affinity, Cavalry, Flourish, the company I founded, and we've got some very exciting announcements coming up in a couple of months, so watch this space around—

John Furrier

>> and what are the big hot buttons for the professional design community? What's on their mind?

John Furrier

>> What are you targeting for the community?

>> So Affinity is our flagship graphic design suite for professionals, and the two killer features of Affinity— one is that it's unbelievably performant. You can apply filters in real time, you can stack millions of vector objects. But the other thing it does uniquely is it brings together photo editing, pixel work, illustration, vector work, and page layout into one application, just like Canva actually. And so what that means is a creative professional, rather than jumping between tools as everyone has had to do forever with the legacy tools, you can now be in one place. But that becomes even more powerful when you inject AI into it. We recently connected Claude to Affinity, which means as a professional designer, you can say something rename the 200 layers in my document, and it will just go through and do that, saving you several hours. And that actually enhances the amount of time you have to be a creative.

John Furrier

>> It really gives them—

John Furrier

>> it hones their skill, their art. Yeah, all the mechanics and heavy lifting and the busy work.

>> Exactly.

John Furrier

>> Grind. You take the grind away.

>> Exactly. And that's what creative pros are crying out for because they don't want to have their craft replaced. They just want to have more time to focus on it and they want to be able to leave the scaling to the machine. But the decision-making, the taste, the craft, the strategy, that's their core skill. So we're trying to empower them to go further with

John Furrier

>> that.

John Furrier

>> It's a nice path. You use Canva, then you migrate to

>> Pro.

>> Yeah.

Duncan Clark

>> Or you all use it together.

>> you can design your logos, it might be your professional designer designing your logos in Affinity. You press one button and that goes into the Canva brand kit for everyone else in the organization to use in an on-brand template. So it's all—

>> you're heading up tools and platforms too.

>> Yeah. Canva is increasingly a platform play with all these other exciting tools connected to it.

John Furrier

>> Duncan, great to have you on wrapping up our day one. I really appreciate it. We love Canva. Great product.

John Furrier

>> Millions and millions of people use it.

John Furrier

>> Thanks for coming on. Appreciate it.

John Furrier

>> Thanks for having me.

John Furrier

>> All right.

>> I'm John Furrier, host of

John Furrier

>> theCUBE.

John Furrier

>> That's a wrap on day 1.

>> A lot of action again from AI infrastructure, from down in the silicon, HBM processing, GPUs, all the way up to the utility of users.

John Furrier

>> Society is being changed by AI. New roads are being paved, concrete's being poured, new ways of doing things, teamwork, all these things are happening here with AI.

John Furrier

>> Thanks for watching.

Duncan Clark, Canva

search

John Furrier

>> Studio

>> Connection, Silicon Valley and Wall Street. I'm John Furrier, host of theCUBE here with Dave Vellante, my co-host.

>> Welcome to the RAISE Summit coverage brought to you by Solidigm with support from Tensordyne, d-Matrix, and Argentum AI.

John Furrier

>> Welcome back to theCUBE's live coverage here in Paris, France. I'm John Furrier, your host of theCUBE. We're at the RAISE Summit, day 1 of 2 days of live coverage. We had a day 0 event yesterday, really a pregame around physical AI and robotics. Obviously very hot engineering, but also real-world applications will probably be hot in 2027. But here it's about AI and the user experience, the productivity, AI infrastructure enabling it. Duncan Clark, head of EMEA at Canva here. Welcome to theCUBE, Duncan. Great to have you on.

Duncan Clark

>> Great to be here.

John Furrier

>> We had Cameron on theCUBE at our NYSE Wired studio, so that was awesome. Great conversation. You guys are so focused on user experience. It really is

Duncan Clark

>> impressive. It's in the culture. It's an obsession for us.

John Furrier

>> Yeah. And it really shows.

John Furrier

>> The product's great. And 95% of Fortune 500 use you guys. We're a customer, small.

John Furrier

>> I have the big license, but we love the tool. Everyone loves it. Constant obsession with the product?

Duncan Clark

>> That is, that's always been our bread and butter. So we believe that if you make a product that is very easy to use but also powerful, then you're always going to have the maximum number of potential users.

Duncan Clark

>> So whether you're in one of those Fortune 500 companies or whether you are in a university or a not-for-profit, it's all the same principle that you should build tools that empower people to achieve their goals.

John Furrier

>> We're here at RAISE Summit and the big conversation is always sovereignty.

John Furrier

>> We've seen European Union, European countries look at digital from a different lens than the US.

John Furrier

>> What's different in EMEA versus say in North America from a usability standpoint? Are there certain things you guys are managing through on privacy sharing?

John Furrier

>> You guys have a lot of different regulations.

>> Well, GDPR and AI Act and how they intersect is obviously front of mind for a lot of European enterprises. Enterprises.

Duncan Clark

>> But I think actually a lot of companies are also just nervous about the broader AI landscape, especially around IP protection.

>> That's one of the reasons why we have a way that we can actually indemnify our enterprise customers so that if they produce things generatively in Canva, that we've already got them covered so that they don't need to worry.

>> Explain that.

John Furrier

>> Explain that feature.

John Furrier

>> What does that mean, indemnify them?

>> So what it means is that if there was an IP issue that came out of something that was generated on Canva, then we've already got that covered on our side and they don't need to worry about, holding the bag for that. And that is obviously just one of the many ways, along with SOC 2 compliance and all the other enterprise tools that we have, to give the assurance that enterprises need that they're in safe hands.

John Furrier

>> So you want to take that pain or potential liability off the creator's hands.

John Furrier

>> That's the goal.

Duncan Clark

>> Yeah, well, it's just we want to remove all obstacles, whether real or perceived, to make sure that companies can make use of the best available technology.

>> And we think now that GenAI technology is so powerful, but it works best when it's incorporated into tools that people trust, they know, and crucially, that they love and can use. Because it's all very well having an AI tool that goes really fast, but if it's not an environment where you can then do the fine-tuning, the editing, the collaboration, then it doesn't add much value.

>> I talked

John Furrier

>> to—

John Furrier

>> when I talked to Cameron, what I was really impressed by is the thoughtfulness around thinking around acquisitions, adding people to the team, a platform without losing sight of that usability and that value. Does that change with AI as you guys see some of the deals you're doing now? A lot of people might not know this, but you're powering a lot. Take us through how you guys are looking at AI in EMEA specifically, but just more broadly, AI is evolving super fast. How do you guys look at that velocity?

Duncan Clark

>> Well, we've always approached it with 3 different pillars. We build our own foundational models. So we have an AI model which can compose a Canva design really efficiently, which makes perfect sense for us to build. We also make use of third-party AI where that's the best way to give users value. And then we have ecosystem plugins. So we approach it in a very multifaceted way. But we also have a suite of tools that go beyond the core Canva platform.

>> Things like Affinity is our professional design suite and Cavalry, our pro animation tool.

Duncan Clark

>> And as we've incorporated AI into those, we've taken a slightly different perspective because if you're a professional creative, what you really need is tools that just remove those manual tasks so you can spend more time being creative and less time doing creative operations.

John Furrier

>> It's funny, while following Canva from day one, knowing Bill Tai and the whole investment origination story at ACTAI, watch— it was day one, it was always built for individuals and ease of use.

John Furrier

>> AI is also a productivity gain too.

John Furrier

>> The intersection of those is a perfect storm for Canva. What's the hottest areas right now for you guys in Europe, for instance, where there's adoption, where you start to see that AI and that creator culture come together?

Duncan Clark

>> Well, we're seeing rapid adoption of our tools all over the world, actually. So we've just crossed 32 billion uses of our tools, which reflects also our very significant investment. We now have over 300 people in our unit, including 100 researchers working on our models. But for us, it comes back to that thing about putting them in a place where people can get real value from them.

>> And so it's when you combine that AI power with things like a highly localized product so that if you come Here we are in Paris. If you come to Canva as a French person in France, then the experience you get, including the images you see, the templates, everything else has to be highly localized. And if you do all of that together, then you can unlock the potential of that AI.

Duncan Clark

>> And so yeah, we're seeing very big adoption in France, in the UK, in the Nordics, but also more broadly.

John Furrier

>> And Europe's interesting because it's localization. It's every country.

>> Yeah, exactly.

John Furrier

>> Language, culture.

John Furrier

>> Art, it's

>> pre—

>> it's prevalent here.

Duncan Clark

>> Indeed. And people have different users have different characteristics in different countries in terms of what they want to make. enterprises have different things that they're focused on.

>> the traditional cliché is true that German companies are quite cautious, but then they're very, very keen to act swiftly once they've made a decision.

John Furrier

>> So there's a lot of design taste is definitely different.

>> There is a lot of nuance across the whole continent.

John Furrier

>> I love AI-generated images and I want to talk about this because they're just good.

>> it's magical, but there's a lot of little errors and you can't edit things and there's all these little things.

>> Yeah.

>> Yeah. If you look at it, it looks good.

John Furrier

>> Oh, there's a lot of things popping on the image, but they get things wrong.

>> You can't edit it. So we're starting to see AI move into that direction of editing, managing.

John Furrier

>> Is that something that's key to your tooling?

Duncan Clark

>> Oh, 100%.

>> So we see all of the major AI tools as partners and as entry points. So now if you're in a discussion with Claude or ChatGPT or Gemini, you can just say, take this conversation and turn it into a Canva design. And with that one instruction, you can take all of that context, pipe it into our own generative models, and come out with a design exactly as you say that you can then edit. Another thing we released recently that has been a huge success is a feature called Magic Layers. So you might generate an image in an AI tool, but then as you say, you can't edit it. So what you can do now is you can even say on the image, turn that into an editable design. It turns it into a Canva design where it decomposes the different elements in that image, makes them individually editable, makes the text editable, So even when you do start with a non-editable image, you can actually go a long way now in Canva.

John Furrier

>> And the tools are amazing.

John Furrier

>> I just love the velocity of the tool, ease of use, and also capabilities. One of the things that people might not know about, I'd like to get you to clarify if you don't mind, is that you guys have deals with Anthropic and Gemini. Is it Gemini?

John Furrier

>> Talk about the deals with the big model providers.

>> You guys have business deals and technology deals, right?

Duncan Clark

>> Well, we partner with them in all sorts of different ways. Obviously we consume a lot of AI ourselves, both as a company and on behalf of our users. But we are also a major referee. We're one of the sites that all of these different tools refer their traffic to. And we are also one of the most widely used integrations in them.

>> Things like the ChatGPT apps Canva is one of the absolute top ChatGPT apps.

Duncan Clark

>> So we're partnered with them in all sorts of different ways.

John Furrier

>> Are you guys powering their engine for image generation or are they doing that on their own?

>> So our role is more that once an image is being generated, it can come into Canva.

John Furrier

>> Got it.

>> Okay.

John Furrier

>> So they might take a first pass, but we—

John Furrier

>> an artist or anyone goes, oh, I got to fix that.

John Furrier

>> Then they come into Canva.

>> Exactly.

Duncan Clark

>> Because ultimately for design to be useful, it needs to be on brand.

>> It needs to be editable.

Duncan Clark

>> You need to be able to store your assets. You need publishing flows, you need printing, you need good fonts, you need brand kits, you need all the things that you expect in a design tool.

>> And so AI is an amazing sort of shortcut in, but it will never replace that full suite.

John Furrier

>> It's great to have you on theCUBE. While you're here, I might as well tap your consulting brain because it comes up a lot. I was just having a conversation with a friend the other day and we were talking about how important design is. In either product or entrepreneurship. When you design things, it should be really, really nice.

John Furrier

>> Back in the old days, just a couple of years ago, you had to hire a designer.

>> Now with Canva, you can get a lot of that here inside.

John Furrier

>> That's super important. How do you guys look at that with AI tools and how should people think about using Canva? Because you're seeing a major step up in adoption on OpenAI, ChatGPT, Claude, Gemini. Where people are moving faster to get ideation going.

>> And there is—

John Furrier

>> we're in a world now where you don't need to call a designer.

>> It's there.

John Furrier

>> Take us through how that's all working.

Duncan Clark

>> So it's what it's—it's playing out in lots of different ways.

>> But the big picture is that we live now in a visual economy. if you go back 15, 20 years before Instagram, before Canva, people would communicate mostly in text.

Duncan Clark

>> And now if you're not communicating visually, you're not really landing with your audience.

>> We—

Duncan Clark

>> and that isn't something that technology has invented, that is the human brain being hardwired as a visual machine and actually the world catching up with it. So we're now in this place where being visual is expected.

>> So in that world, it's no surprise that lots and lots of people want to use tools like Canva to unlock the expectation now that you are communicating visually.

Duncan Clark

>> And AI has just poured fuel onto that fire, it just accelerates it.

John Furrier

>> Yeah, the tooling is getting so much better, and thanks to you guys.

John Furrier

>> I want to get into your AI strategy, and again, maybe you can tie in the EMEA angle, but talk about more broadly, because I think this is important. You guys have your own model. Cameron talked about this a little bit.

John Furrier

>> Talk about what you guys are doing, because you have your own AI.

John Furrier

>> You're embedding in for distribution and assistance augmentation for the other models, but you have your own.

>> Yeah, what is it? What's great about it? And does that work in the other models?

>> So our model is a very particular thing optimized for a very particular design task. If you think of the question, what is a design?

Duncan Clark

>> A design is not just a grid of pixels. A design is a composite composition of logos, imagery, text, typography, all these different things. And because Canva has hundreds of millions of people designing every month.

>> We have an unbelievable expertise in how design works, how you go from a collection of elements to a finished design, how you keep it on brand. And so we built a model that can compose a Canva design, and that means that it can draw on all the insights from how real humans design in a real context, as opposed to just trying to get to the end result and say, that's a grid of pixels, and if you want to change, good luck.

John Furrier

>> Yeah AI suggest button, always, it's okay.

John Furrier

>> So you guys are leveraging all the collective intelligence of the interactions and user base of all the designers.

>> So we have also one of the world's biggest libraries, probably the biggest library in the world, of design templates, and they have all been built by our design creator community who monetize those templates in the platform. So we have this incredibly rich archive of high-quality design which we've been able to draw on to inform our models. But it's also been really important for us that the foundational design model can draw on what else has happened in your team, because, templates are one thing, but your brand templates, the actual piece of work that was fine-tuned by your colleague for a big pitch last week. That's a really primary reference point for any model. So that's what we've been trying to pull together.

John Furrier

>> Awesome. I love AI 2.0. Congratulations.

>> What's up for you these days?

John Furrier

>> What are you optimizing for? What's your focus?

John Furrier

>> What are your goals this year?

>> So my big focus this year is about expanding our footprint in the professional design space, and that's all HQ'd in the UK where we have Affinity, Cavalry, Flourish, the company I founded, and we've got some very exciting announcements coming up in a couple of months, so watch this space around—

John Furrier

>> and what are the big hot buttons for the professional design community? What's on their mind?

John Furrier

>> What are you targeting for the community?

>> So Affinity is our flagship graphic design suite for professionals, and the two killer features of Affinity— one is that it's unbelievably performant. You can apply filters in real time, you can stack millions of vector objects. But the other thing it does uniquely is it brings together photo editing, pixel work, illustration, vector work, and page layout into one application, just like Canva actually. And so what that means is a creative professional, rather than jumping between tools as everyone has had to do forever with the legacy tools, you can now be in one place. But that becomes even more powerful when you inject AI into it. We recently connected Claude to Affinity, which means as a professional designer, you can say something rename the 200 layers in my document, and it will just go through and do that, saving you several hours. And that actually enhances the amount of time you have to be a creative.

John Furrier

>> It really gives them—

John Furrier

>> it hones their skill, their art. Yeah, all the mechanics and heavy lifting and the busy work.

>> Exactly.

John Furrier

>> Grind. You take the grind away.

>> Exactly. And that's what creative pros are crying out for because they don't want to have their craft replaced. They just want to have more time to focus on it and they want to be able to leave the scaling to the machine. But the decision-making, the taste, the craft, the strategy, that's their core skill. So we're trying to empower them to go further with

John Furrier

>> that.

John Furrier

>> It's a nice path. You use Canva, then you migrate to

>> Pro.

>> Yeah.

Duncan Clark

>> Or you all use it together.

>> you can design your logos, it might be your professional designer designing your logos in Affinity. You press one button and that goes into the Canva brand kit for everyone else in the organization to use in an on-brand template. So it's all—

>> you're heading up tools and platforms too.

>> Yeah. Canva is increasingly a platform play with all these other exciting tools connected to it.

John Furrier

>> Duncan, great to have you on wrapping up our day one. I really appreciate it. We love Canva. Great product.

John Furrier

>> Millions and millions of people use it.

John Furrier

>> Thanks for coming on. Appreciate it.

John Furrier

>> Thanks for having me.

John Furrier

>> All right.

>> I'm John Furrier, host of

John Furrier

>> theCUBE.

John Furrier

>> That's a wrap on day 1.

>> A lot of action again from AI infrastructure, from down in the silicon, HBM processing, GPUs, all the way up to the utility of users.

John Furrier

>> Society is being changed by AI. New roads are being paved, concrete's being poured, new ways of doing things, teamwork, all these things are happening here with AI.

John Furrier

>> Thanks for watching.