This discussion on theCUBE, recorded live from the New York Stock Exchange, forms part of the Artificial Intelligence and Retail Trailblazer Series in association with NYSE Wired. The video features special guest Ben Parkes, head of advisory services at Similarweb, who shares expertise during the NRF week in New York. In this episode, Parkes delves into the remarkable innovations brought by Similarweb in online traffic and conversion analytics, highlighting key engagements with stakeholders across the retail spectrum. With theCUBE's host steering the conversation, the video explores themes such as agentic commerce, evolving consumer behavior, and the implications of frontier technologies such as Google's UCP on retail journeys. Parkes provides valuable insights on the retail landscape, discussing the transformational role of generative AI in customer data and decision-making processes. They highlight the importance of a seamless omnichannel presence for retailers to maintain customer loyalty and share examples such as Walmart's effective strategy. According to Parkes, comprehending the full customer journey is vital as retailers navigate the exciting yet challenging world of AI-driven commerce.