During NRF's Media Week, John Furrier interviews Remington Tonar, co-founder of Cart.com. Cart.com provides unified commerce solutions, focusing on efficiency and optimization by connecting supply chain with commerce demand gen capabilities. The company has experienced growth through acquisitions and now serves middle market and enterprise brands. They differentiate themselves by bringing together functions that typically don't collaborate. Cart.com emphasizes the importance of AI and domain expertise for success in entrepreneurship, particularly in digitalizing traditional businesses. The company has a track record of taking over operations and implementing their technology for greater efficiency. While facing objections about in-house solutions, Cart.com provides evidence through client references. Ultimately, having a strong backbone and infrastructure is crucial for delivering value in the market.