Dell Technologies World 2026 | Simon Jelley & Rob Emsley, Dell Technologies

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More from Dell Technologies World 2026

Simon Jelley

VP, Product Management

Dell Technologies

Rob Emsley

Director, Cyber Resilience Product Marketing

Dell Technologies

play_circle_outline Managed edge and rack-scale AI factories driving distributed deployments

play_circle_outline PowerProtect One: Unified Control Plane for Cyber-Resilient AI Infrastructure and Simplified Data Protection

play_circle_outline Data as crown jewels: protection regardless of human or agent interaction

play_circle_outline Agentic layer increases threat speed; governance and isolation become critical

play_circle_outline Disaggregated architecture enables independent scaling of compute and capacity

play_circle_outline AI will automate backup operations, orchestration, and anomaly/randomized testing

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Simon Jelley & Rob Emsley, Dell Technologies

Simon Jelley

VP, Product Management Dell Technologies

Rob Emsley

Director, Cyber Resilience Product Marketing Dell Technologies

In this interview from Dell Technologies World 2026, Simon Jelley, vice president of product management at Dell Technologies, joins Rob Emsley, director of cyber resilience marketing at Dell Technologies, to talk with theCUBE's John Furrier and Dave Vellante about how cyber resilience is being reimagined for the age of agentic AI and AI infrastructure. Jelley explains why modern cyber resilience extends far beyond traditional backup, framing the full approach around three pillars: secure, detect and recover. He introduces PowerProtect One — a disaggregated, t... Read more

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What has been the major change this year in AI infrastructure, hybrid cloud and data management, and how is Dell addressing data protection and cyber resilience (e.g., via PowerProtect One) for AI factories and rack-scale deployments? add

How does the PowerProtect One announcement simplify management of data protection and provide resilient protection for AI and other workloads? add

How is Dell Technologies using PowerProtect to protect, manage, and orchestrate data across PowerStore and PowerScale—particularly for AI pipelines and in-place data protection? add

How do agents change the equation for your products, their deployment, and customer use — and what are the resulting implications for security, threat response speed, and governance? add

How is the storage/backup architecture evolving to support disaggregated deployments, edge use cases, future scalability, and unified cyber-posture management (e.g., PowerProtect One, Cyber Detect, CyberSense)? add

How do you plan to simplify complex backup and recovery environments (including bringing PowerProtect One to existing customers) and leverage AI to reduce operational burden and cost through automation of day-to-day backup and recovery tasks? add

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Simon Jelley & Rob Emsley, Dell Technologies

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John Furrier

>> Welcome back to the live CUBE coverage here in Las Vegas, Dell Tech World 2026. I'm John Furrier with Dave Vellante. Jen Allen's out getting stories. She's also here hosting a great lineup here. We're going to talk about cyber resilience and where it all fits in as the AI infrastructure is setting the agenda for the operating model. Of course, that brings in agentic and you get to see the role of the data, the data platforms and automated data platforms. The key story, the data and the agents working together. Simon Jelley, vice president and product management Dell Technology, great to see you. Thanks for coming on.

>> Thank you. - Rob Emsley, as usual, CUBE alumni.

John Furrier

>> Back again, director of cyber resilience marketing at Dell-

Rob Emsley

>> Great to see you. - ...

John Furrier

>> Technologies. Guys, there's so many storylines coming out

Simon Jelley

>> of Dell Technologies World this year because you got the AI infrastructure build out. That's happening. We're seeing that AI factories. You got the agentic layer happening. You got the automation of orchestrations going on. You've got private cloud back in the mix again on hybrid. That's opening up AI operations. Cyber resilience is on top of that too. And at the end of the day, this is all coming together. It's not like a separate piece part. They've been brought together, almost built for purpose, built to order.

Simon Jelley

>> Right. - These are words that Dell's used to hearing.

John Furrier

>> The AI factories are shipping as racks, rack scale. We're seeing great advancements. GPU utilization almost 100% on the racks. That's unheard of. People are trying to put it together. That's like home brew computing in the AI infrastructure meets now the racks. Cyber resilience is a key part of that. So start out by telling us what's been the big change this year. We saw the announcements, but give us the overview of the big change.

Simon Jelley

>> To your point around, it's all coming together around the data and the infrastructure. And critically what you need there is obviously the resilience and the protection of that data to provide the backbone of that innovation. And really what we're trying to change in our announcement with PowerProtect One that we made yesterday, is how do we continue to help manage that complex world through simplicity. Bring together the capabilities we've had. Always had that longevity and history and legendary innovation around being able to provide that resilient protection through data domain. We've added to that more and more innovation around our data manager layer. How do you have to access those content sources, pull that data in. Protection for the AI factory was something we built day one, in terms of with our integration with PowerProtect. And now adding that simplification layer in terms of managing all through a single interface, and down as a stack moving forward.

John Furrier

>> Rob, we've been following the journey on backup, recovery, restoring, now cyber resilience, even years ago. It's changed a lot. Dave's going deep on research right now around the role of protecting the data, which is great. But now you've got agentic. You can't really glob them together on that. So this is a distinction, super important call out because it sounds nuanced, but it's super important because you got to have them both working together.

Rob Emsley

>> Yeah. At the end of the day, it's the data layer that's still the crown jewels. Whether or not the data has been interacted by a human or a digital agent, the data is still the data. And that's what we have to be hyper focused at making sure that we look after. And I think that's the one thing that continues to be a consistent thread. One of the things that we're absolutely going to take advantage of, is that we have a lot of that data running on Dell Technologies infrastructure. And I think that becomes a unique opportunity for us, and we've already started to take advantage of that. So when we think about PowerProtect, it isn't just to generate copies of that data to store within PowerProtect infrastructure, but it's also to interact with that data wherever it lives. And especially when you think about the PowerStore franchise and you think about the PowerScale franchise, a lot of that data is what's being connected up into the AI pipelines. And PowerProtect is already starting to expand its ability to orchestrate the protection of that data in situ. So in March when we got together in the RSA conference and the functionality we introduced was integration with PowerStore, in place anomaly detection of PowerStore snapshots, but that's just the beginning of our ability to use PowerProtect as a control plane across all of the places that we're looking after data.

Dave Vellante

>> So Simon, most companies are still obviously doing the traditional backup and recovery. How do you guys think about the difference between backup and recovery and what cyber resilience is?

Simon Jelley

>> Right. I think as Rob already said, part of it is cyber resilience really starts from making sure you've not just got a framework for how you're protecting that good policy, jobs management, but are you also looking at things like anomaly detection? You're thinking about understanding what your mean time to recover, mean time to detect, and what that minimal viable business is. So it's talking at a different language level in terms of how does the data relate to the actual business itself and the infrastructure services that you're trying to deliver. That's one piece that we're delivering through this central control plane in terms of what we're building. The other piece is around that security in terms of the data. I think there's a lot of vendors in the market that say backup equal cyber. The reason I joined Dell fairly recently is because I think Dell has really that whole end-to- end offering of thinking about not just building that control layer at a different layer, how do you integrate that into the AI ops so you can drive the infrastructure. But it also has the componentry in terms of building that security in from the silicon up, in terms of being able to provide that secure supply control chain. And then complementing that with building the cyber capabilities into the primary storage into our consumer devices, and then providing the advisory services, the managed detect response services, the instant recovery services. So really we're solving the whole house of cyber with Dell, rather than just looking at one room of just what backup means. Cyber is a much bigger topic for customers.

>> And how do agents change the equation?

Dave Vellante

>> How does that affect the products that you build and how you deploy them and how customers use them?

Simon Jelley

>> So I would say two things, speed and governance at the end of the day. The threat is evolving more quickly than ever with agents. And that's why having this secure, isolated, immutable layer, which is a core differentiation for how we build our portfolio, is necessary. Governance is necessary, but governance as unfortunately we know, is never 100% guaranteed. So number one is the speed of threat, making sure you've truly got that isolated, immutable, intelligent recovery layer, so that if governance is broken, you've still got that fallback position. That's something that we've done for years within the portfolio, and we're promoting back to customers to really make sure they've got that guarantee in place. But the other is, having that governance. And that's why now this evolve into PowerProtect One and this universal view of where your data is, what's the anomalies that are happening across it, where are the agents protecting as you move closer to the edge again. There's more of that compute happening in the edge around AI development. You're back to reprotecting the edge, which has been a trend that we've shifted away from in the protection space overall as well.

Dave Vellante

>> How should we think about that immutability? What are the deployment options that customers have? What do you consider best practice? Is it air gap? Do a lot of customers just say, "I'm happy with something locally. " Describe the options.

Rob Emsley

>> Yeah. Immutability within the PowerProtect portfolio is not new. We've had it in the portfolio forever. I think that some of our competition tries to suggest that we haven't, but immutability has been part of the data in the main portfolio. And one would argue that the way we deliver immutability, we deliver it in a couple of modes. One of those modes is, you ain't changing anything whether or not you have the security credentials or not. And that to some customers is, "Well, we love that. " Some customers he says, "Oh, I made a mistake. " It's like, "Can you fix it?" "No, it's immutable. " So some of the way that we deliver immutability within the data in the main portfolio is fundamentally different than what software based immutability, where you're controlling it from the backup administration management credentials. But then when you combine that into data and mains that you put into an isolated network and into an isolated vault, then it just becomes even a different beast. Because even the control of that environment is not done from the production side, it's done from the vault side. It's like going into your hotel and having a little version of yourself running in the hotel vault and opening in it on your behalf, no keypad on the outside. That's something that no other vendor is doing. And that is why we have over 2,700 customers that have deployed on-premises cyber recovery vaults, because they know that that's the way that gives them the almost 100% certainty that the data they have in that vault is clean and recoverable. And the name of the game is to put in that vault your minimal viable company. And that's the part of the infrastructure and the data and the applications that your company needs to get back online and survive from an .

Dave Vellante

>> And that's not necessarily always air-gapped, but you would presumably recommend that it is or how are customers approaching that?

Rob Emsley

>> No, that configuration we would definitely recommend is air-gapped. Certainly we have customers that recover from their day in the main backups day in and day out. And I think that's a fundamental foundation. But when you implement the vault, it just adds this additional level of isolation, which then takes the backup data out of the attack surface of your production systems. Because backups are in the same attack surface as your production systems because they have to be because they're creating backups.

Dave Vellante

>> Yeah. - I go back to the point I made earlier,

Simon Jelley

>> ultimately the speed of threat is fundamentally massively increased in terms of AI agents there. And regardless if we talk immutability or isolation, it already comes back, can you guarantee recovery? And there's definitely a good, better, best there. Immutability is good. Better is certainly with isolation. But best is then, can you bring the intelligence to that isolated recovery?

>> Oh, yeah. - And that's where we've added the Cyber Detect

Simon Jelley

>> capabilities on the primary piece to ultimately drive

Dave Vellante

>> that detection earlier, not just in what we provide in the vault, but earlier in that food chain as well.

John Furrier

>> On that best scenario, Dave mentioned agents. AI generally is going to help here. One of the things that's clear to me on this show is that it's not just the GPUs is AI. You can certainly have the big AI effect, but the AI effect is going to be smaller, but it's also install base, existing in estates of IT. How is the AI change the CPU equation? Because there's more discussion of the role of the CPU, the shift there. Because costs are so high on the GPUs, John Rosa, you don't want to use GPUs to bake a burrito. I forget what his line was. But it was basically "Don't use the big expensive stuff to do trivial things. " But he wasn't trying to make that the case. You can use CPUs aggressively. Talk about that dynamic because it's now part of the factory. You get the data plane, data layer, what's the role of the CPU? How do you guys see that playing out?

Simon Jelley

>> Well, I think for us it's interesting, I would say, the whole dynamic around supply chain, hardware, cost, CPU, has really changed the dynamic in terms of scale up is sexy again. I think that's the big dynamic that's shifted, frankly, in terms of how we look at it. And scale up is something that we built our, again, legendary status on. And the cost to really go from before there was this trend around hyper conversion, start small and scale out. That is now a very costly exercise and potentially a big risk. And I've wrote a number of articles on that in terms of how do we reposition scale up and really get the maximum throughput and capacity from that.

>> By the way- - And that's because of NAN

Dave Vellante

>> pricing? Is that right?

Simon Jelley

>> Absolutely, yeah.

Dave Vellante

>> So scale out is... HCI is a memory pig.

Simon Jelley

>> Right. - Absolutely.

Dave Vellante

>> Yeah. - And latency too.

John Furrier

>> I got to say that what's coming out

Rob Emsley

>> of the show is the economic angle, not just tokens,

John Furrier

>> your point about costs-

Simon Jelley

>> Absolutely. - ...

John Furrier

>> on the scale up versus scale out. It's a huge deal.

Simon Jelley

>> Yeah. And one is that you decide to start small today, can you guarantee the supply is even going to be there when you try to scale up? And the cost economics that's going to be in... I jokingly said to someone, "Hey, what if you go back in a year from now? " Even three months from now going back and purchasing, the price differential is going to be massive. And again, we've already got significant TCO advantages in terms of looking at the amount of server CPU memory you need to deploy to get to those petabytes of scale compared to the HCI competitors there.

John Furrier

>> How does the TCO change with the scale up systems well engineered the way they're coming out? Do you notice any observations around some of the TCO's calculations? Is there things jumping out at you?

Rob Emsley

>> Yeah. Absolutely. One of the things that we did with the reality of NAN pricing was look at the HCI vendors that were out there and did a straight comparison of, if you need this amount of capacity from a backup storage perspective, what is the architecture going to look like? So if you just take our PowerProtect data in the main system for the enterprise, until today it supported 1. 5 petabytes of usable capacity. So we did an analysis of, if you configure that with an HCI equivalent with the expectation that I need this amount of capacity on premises, what does the HCI alternative architectures look like? For Dell, we do a 1. 5 petabytes of capacity with a single compute node. And that single compute node has 14 SSDs in it, for caching and the operating system. You're done. You start looking at the competition and you start getting up to one server compared to 36 servers. And then you go 36 servers or appliances are actually four servers per appliance in a 2U rack space. So you go from 36 to 192. So the economics, just seeing how much different CPU componentry you require and then you factor in the reality of SSDs and memory are fluctuating tremendously. So we're seeing competitive architectures being quoted at double the price. And that's only part of the equation, because the pricing is only one thing. The availability of supply is the other piece. Because if you're going through a tech refresh, you may not even be able to get the units to refresh an HCI architecture.

>> Yeah. Good. Good. - And the other piece, the spin

Simon Jelley

>> with the AI frontier models now

John Furrier

>> and the increased vulnerability threat factor, again, the more kit you're putting out there, the more the vulnerability or the patching, the updates you need to do on multiple systems.

>> You're chasing your tail, basically.

Simon Jelley

>> Exactly. Going round and round.

Rob Emsley

>> Yeah. - Yeah.

Dave Vellante

>> As the convert, you guys mentioned RSA,

John Furrier

>> last decade you probably wouldn't have been there,

John Furrier

>> you might have been lurking or maybe not. So you guys are increasingly targeting a different persona. First of all, does the CISO wake up thinking about cyber resilience? Is that something you have to educate the market on? Is it a fundamental component of cybersecurity? And what are those conversations like with the CISO specifically?

Simon Jelley

>> I joke about this. Certainly for data protection, it's taking it from a back room where we assume someone's doing it, to it's on the C level agenda. Typically, with the CISO, maybe chief data officers in terms of how they're promoting it. So absolutely it is. I think the challenge, and this is where we are bringing together that unified view of where is your data from a cyber control perspective, is there isn't something today within the CISO toolset that really helps you understand where your data estate is and what's the actual anomaly status currently, where's the vulnerability status, where's the recovery perspective. Am I able to look at my minimal viable company? Am I able to see what my mean time to recover is going to be, and feed that into my simsaw tools that sit above that. And that's the gap we're trying to solve. I think there's an interesting tension as to who brings that forward, the data owners versus the CISO coming down to that. But we certainly believe there's a missing need of providing that level of observability within the data space overall.

John Furrier

>> On the PowerProtect One, it aligns a lot with a lot of the simplicity and the packaging.

Rob Emsley

>> Yep. - Yes.

John Furrier

>> How does that continue?

Simon Jelley

>> Because you pointed out the other scenario, not very simple, you're cobbling it together, my word, not yours, but you're cobbling it together. Where does the simplification come in? Because now think about, you get the supply, you got the capacity, what's the operational impact to the operator, builder, investor?

Rob Emsley

>> Yeah. - Well, I'm really excited about PowerProtect One

Simon Jelley

>> just in terms of the turnkey situation, the solution it brings for those greenfield environments, particularly at that what I call the managed edge. But more importantly is where it signals in terms of the future. So I'd say architecturally, one of the things that's critical is, it's a disaggregated architecture. So while you buy it, deploy it as one solution, the actual management node from the storage node is disaggregated. So in the future, we're going to be able to enable you to have larger models of data domain and storage in the backend or go to one to many configuration in terms of moving forward. So you're not having to scale in the same way the challenge of the .

>> And by the way, when you bring the edge to the equation,

John Furrier

>> disaggregated infrastructure is the way that's coming.

Simon Jelley

>> Exactly. - We love these centralized factories,

John Furrier

>> but that's just today.

Simon Jelley

>> Right. It's absolutely the way forwards. And again, it allows you to not hit that scale challenge that we've , that Rob very adequately described earlier. But the second piece, again, is that operationally bringing that single view in terms of not just your backup status but your cyber posture overall with your data. And today that's linked directly into the PowerProtect One offering, but that is going to start to span our whole storage portfolio moving forward. So tying in Cyber Detect, CyberSense, Cyber Vault within that, moving forward.

Dave Vellante

>> Okay. So you mentioned observability. We talked about security. Where do compliance and privacy fit? You have access to the data, you've got analytics around that. How do they fit in? How are customers thinking about that?

Simon Jelley

>> Again, this is part of what we're trying to provide observability to into the data, is driving those separate lanes, not just to what your protections and recovery status is, but understanding where your data is, where does it apply from a sovereignty perspective. We're certainly seeing that privacy and sovereignty is a big rising topic for customers. And again, that's why we provide the disaggregated architecture because you may need to deploy certain storage silos, duplicated storage silos in particular locations. And then equally we work with our DD cloud layer so we can work with sovereign clouds, for example, as they become more available to customers themselves.

>> Okay. So the observability then feeds-

Simon Jelley

>> Exactly.

Dave Vellante

>> . - ... the edicts around compliance and privacy

Dave Vellante

>> and data location, data locality.

Simon Jelley

>> Yeah. I think it comes back to, I mean, I know Dell talked about a while ago, this concept of it's all about immutability, isolation and intelligence. That's really what we're providing in terms of that layer on the data itself.

Dave Vellante

>> And by disaggregated, you're talking about being able to scale compute independent of the capacity.

>> Correct. - Correct?

Simon Jelley

>> Correct. Exactly. Yeah. We don't want to fall foul

Dave Vellante

>> of the HCI type of models

Rob Emsley

>> where those things have to scale together. The reality is we appreciate customers are going to need to scale over time, but they still want to keep the management and the operations simple, they don't want to add more overhead there.

John Furrier

>> It's interesting, just an observation is that cyber resilience, I love that name. Who doesn't like cyber resilience? Keep bringing it on every day. It's more cable stakes. It's embedded in everything.

Simon Jelley

>> Absolutely. - Yeah.

John Furrier

>> We're talking about cyber recovery.

Rob Emsley

>> Yes. - This is what people want.

John Furrier

>> Oh, yeah. - That's the business that you're in, is

John Furrier

>> to protect and recover.

Dave Vellante

>> So you got protect in the name, so that's just security.

Dave Vellante

>> It's everywhere. But the recovery is where the action is.

>> Oh, absolutely. We train our sellers

Rob Emsley

>> and our partners about three keywords when it comes to cyber resilience. It's secure, detect and recover. And it's in that order. So secure is about reducing the attack surface. Detect is about detecting and responding to threats. And as you say, recover from cyber attacks at the end of the day is what the customers expect when they need it.

John Furrier

>> When it's most critical. - Oh, absolutely.

John Furrier

>> Their business is on the line.

Simon Jelley

>> Exactly.

Rob Emsley

>> Well, and I think, look, the reality is that-

>> Hopefully you don't get there, but the odds are in the hackers favor most of the time.

>> Yeah. You have to. - And I think the one thing I just add

Simon Jelley

>> to that is come that recovery, you want

Rob Emsley

>> to make sure you've rehearsed.

John Furrier

>> Yeah, exactly. - It's not something you want-

Simon Jelley

>> It truly runs.

Simon Jelley

>> Yeah. While the news is focused on your business

John Furrier

>> and why you're not operating, you don't want to be saying,

John Furrier

>> "Well, we've never tried this before. We've never done it before. " And again, one of the critical reasons we mentioned, back to a point earlier on better is that truly isolated intelligence layer, is it gives you that ability to do those rehearse recoveries in many different firewalls and random ways overall.

Dave Vellante

>> Well, there was a day where people wouldn't even test recovery because it was too risky.

Simon Jelley

>> Absolutely. - I presume that's changed. Our customers-

Simon Jelley

>> It worries me how much that has maybe not changed.

Dave Vellante

>> Well, you run a digital twin easily.

John Furrier

>> Now you've got digital twins, all kinds of options.

>> That's what we're enabling now.

Simon Jelley

>> Yeah. - That's the reality.

John Furrier

>> I think it was very hard from a how do you spin up

Simon Jelley

>> that infrastructure. And again, what commonly was happening was either you weren't testing or you were testing the runbook you knew would work. You pass the test.

John Furrier

>> Yeah, yeah. - The reality is you

Simon Jelley

>> need it to be randomized. And again, that's where you're leveraging those on demand environments to be able to spin up quickly, randomize the test set. AI is going to actually be a contributor to helping there, in terms of randomizing the vulnerability. So it's definitely both a risk and a tool in terms of how we help customers.

Dave Vellante

>> So speaking of digital twins, this is forward booking and I'd love for your thoughts on this. That's not going to happen, it might take the better part of a decade to play out. But Jeff Clark was talking about the changing operating model. He talked about tokens are going to be a line item in your P&L.

Simon Jelley

>> Yeah. - It seems like a North Star would be to

Dave Vellante

>> have a true single version of the truth, a digital twin of my organization, people things, places, processes, corporate knowledge in a real time state. Do you imagine a vision a day where you're actually recovering the state of the enterprise?

Simon Jelley

>> I think that's ultimately where we're going towards in terms of looking at it not being about data protection but true business continuity, is we've got to be able to... Today we back up assets based on a job and a RTO and an RPO. The reality is, as Rob already mentioned, we've got to get back to what's that minimal viable company? Because you've got to make sure all the pieces of that infrastructure come back, including how does that meet with the agents you're currently running? How do you reestablish those agents in a running model moving forward? So that's absolutely the aim of where we're going towards. It's changing the language from RPOs and RTOs to we're bringing back your minimal viable company and we've already mapped out what that looks like moving forward.

John Furrier

>> Well, guys, the AI infrastructure, the AI factories are going to pull a lot more revenue from your group, it's going to be bundled in. And as the enterprises adopt AI factories and connect to them, that's the architecture that was laid out here. I buy that. People aren't going to throw shade on that. That's the future. I guess my final question is, what's next on the roadmap? How are you getting the word out? Put a plug-in for what's going on and what's coming next and what are you focused on?

Simon Jelley

>> So look, we're continuing to focus on one, how do we make what is a very complex situation more simple. So again, we're building on PowerProtect One. Initially this is launched more into those greenfield environments. How do we help bring this to our existing customers so we simplify their deployments? Particularly in reducing that operational burden and cost. And then the big piece is now how do we leverage AI in terms of driving the simplification of day-to-day-to-day? There's a lot where we can bring the agent concept into day- to-day backup routines. Typically, a backup admin sits down, looks at what happened overnight and then figures out a bunch of jobs to go fix what had the wrong dislocation. We need to do a recovery here. Those are all things we can pretty quickly automate. And we're already showing concepts of where we'll go in the next few months in terms of delivering that and integrating that. So operationally efficiently driving the business is the key focus .

John Furrier

>> I love that North Star, digitizing the business, having it always on, ready to go, ready to come into the game, so to speak. Simon and Rob, great to have you on. And congratulations. Great announcement. Again, recovery is what everyone wants. Good progress. Thanks for sharing on theCUBE.

>> Thanks, you guys. - Thank you. Thank you very much.

John Furrier

>> All right. - Great to see you.

John Furrier

>> I'm John Furrier with Dave Vellante

Rob Emsley

>> here at Dell Tech World.

Simon Jelley

>> Unpacking the major trends.

Dave Vellante

>> The AI infrastructure as an operating model. We're seeing a lot more economics, the cost of doing business, new TCO calculations. Of course, the data layer's key. And of course, rack scale systems coming online and opening up the edge coming soon. And of course, the rise of the client, AIPC. All happening here at Dell Technologies World. Thanks for watching.