Dell Technologies World 2026 | Sam Grocott, Dell Technologies & Dave Morin, Offline Ventures

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More from Dell Technologies World 2026

Sam Grocott

SVP, Product Marketing

Dell Technologies

Dave Morin

Co-Founder & Managing Partner

Offline Ventures

play_circle_outline OpenClaw Goes Mainstream: Dell Tech World Day Two Keynote and ClawCon Draw Thousands of New Builders

play_circle_outline PCs as Tier-One AI Platforms: Local Models and Tokenomics Driving Enterprise Adoption

play_circle_outline Dell's AI Factory: Scaling from Data Center to Edge and Desktop with GB10 and GB300

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Sam Grocott, Dell Technologies & Dave Morin, Offline Ventures

Sam Grocott

SVP, Product Marketing Dell Technologies

Dave Morin

Co-Founder & Managing Partner Offline Ventures

In this interview from Dell Technologies World, Dave Morin, co-founder and board member of OpenClaw Foundation, joins Sam Grocott, senior vice president of product marketing at Dell Technologies, to talk with theCUBE's John Furrier and Dave Vellante about how OpenClaw is redefining who can build software — and what that means for Dell's expanding AI infrastructure strategy. Morin draws a direct line between OpenClaw and generational technology milestones — the personal computer, the internet, the smartphone — noting that 80% of attendees at global ClawCon eve... Read more

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What are your thoughts on OpenClaw and its impact on mainstreaming technology and enabling new, non-traditional builders? add

How and why are PCs (or edge devices like GB10s) suddenly becoming central to AI, and what's driving the recent surge in demand for deploying models locally (e.g., using OpenClaw/NemoClaw)? add

What is Dell's vision for its opportunity in AI—particularly how it plans to scale AI from the data center to the edge/desktop and leverage client-side devices (e.g., GB10, GB300) to re‑architect workflows? add

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Sam Grocott, Dell Technologies & Dave Morin, Offline Ventures

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John Furrier

>> Welcome back. We're on day two Dell Tech World. I'm John Furrier with Dave Vellante. Got wall-to-wall coverage, three days here, theCUBE. Had a lot of action here connecting Silicon Valley with tech. We had a great lineup here. Really, from the keynote stage, a great talk about the OpenClaw invention, what that means for life. And of course, Dell is a supplier to all those people building stuff. Sam Grocott here, SVP of Product Marketing at Dell Technologies. Dave Morin, Co-Founder, Board Member of OpenClaw, Founder of Slow Ventures, and among many other things in entrepreneurship. Dave, great to see you. Sam, thanks for coming back on.

Sam Grocott

>> As always, I would never miss this.

John Furrier

>> Since I got an apartment in Wall Street with our NYC studio, I've noticed that the Silicon Valley influence on Wall Street is really heavy because technology is the market. Dave, your talk about OpenClaw really kind of highlights the mainstreaming of tech. Not just every vertical that's impacted by Agentic, but every AI builder isn't just the hardcore nerd developer. It's everybody. This OpenClaw revolution, I call it, changing how things are built, people's lives. Share your thoughts because you're on the board, Co-Founder of OpenClaw.

Dave Morin

>> Yeah. I mean, to your point, we have these ClawCon conferences happening all over the world every day. We just had a bunch in Brazil last week. I was in Tokyo two weeks ago, thousands of people showing up. We were at University of Michigan two weeks ago, 3000 people showing up. And what we're seeing is that 80% of the people are new builders. And so it's the first time building software. They're applying it to use cases that we would've never dreamed of. And so that's just a extremely empowering, high agency story that is really cool happening out there in the world right now.

John Furrier

>> I've been saying on theCUBE many times and maybe get in trouble for it, but everyone under the age of 30, if they're not using OpenClaw, they're crazy because everyone in that demographic sees the value. I call smoking the OpenClaw because it's such an intoxic-

Dave Morin

>> I'm going to use that.

John Furrier

>> It's such an intoxicating value. And you talked about this on stage, about the moment you used it. It was a seminal moment like the iPhone, like the PC. This is a huge cultural generational thing. Explain.

Dave Morin

>> Yeah. I mean, when I was seven years old, my grandfather brought home a Mac computer and put it on my desk. And I really felt, that was the first time I'd experienced personal technology that made me feel like I could create anything. And as my career has played out, I went to college, I took a Dell computer with me to college. I started my first software development firm in my dorm room on that Dell computer. And I went on to work at Apple and Facebook and these places where we were trying to give the power of technology to the individual. Facebook, we were trying to give everyone a voice, right? And it wasn't until OpenClaw that I felt like this is the first time AI felt truly personal to me, that I could create anything, that that same feeling that I had as a 7-year-old was real in the AI era.

Dave Vellante

>> So Sam, I don't know if you saw, guess Dave too, the Aaron Levie's tweet that the forward deploy engineer is going to be the hottest job.

Dave Morin

>> Aaron Levie tweets?

Dave Vellante

>> He does sometimes. Yeah, I know. I saw him on, I live in San Francisco, walking up-

Dave Morin

>> Before deploying engineers everywhere.

Dave Vellante

>> I was walking up the hill and I was like, "Hey, are you tweeting right now?" And so-

Dave Morin

>> Love you, Aaron.

Dave Vellante

>> I love him too. So, but he's right. This is like the hottest job right now. And of course they're all going to have OpenClaw. My question to you, Sam, where are you getting the pull? Is it the young kids smoking OpenClaw? Is it enterprises? Where are you seeing the demand for things like GB10?

Sam Grocott

>> I take offense for your 30 and under comment, by the way. I think the bar is much, significantly much higher.

John Furrier

>> I think it's 100% penetration under 30, but.

Dave Morin

>> It's everyone.

John Furrier

>> Yeah, it's everyone.

Sam Grocott

>> It is everyone. Myself, I have my own GB10.

Dave Morin

>> I mean, we're seeing it across ages at ClawCon.

Sam Grocott

>> Yes. Well, I can say the 50-year-old cloud. I got my own GB10 at home as well. It's taken off like crazy. We've got our hands on lab over there. We're training a standing room only to get trained up on how to deploy OpenClaw, NemoClaw on these GB10s. So we're getting the pull from all directions. I think about what Jeff and Dave talked about today's keynote is AI finally has, or PCs finally have a role in AI. For the last few years, it really was just a window into generative AI tools, LLMs. It was a piece of glass.

Dave Morin

>> Would go into the cloud.

Sam Grocott

>> Yeah. Now it's like as of frankly, three months ago, all of a sudden it's an A player. It is tier one. So the ability to move models, do your work locally, more secure, high performant. And frankly, the cost economics is really where we're seeing the biggest pull, this tokenomics getting control of that. I harken it back to, my memory as a child growing up was always at the arcade. I would go with my parents. Remember the stack of rolls you'd get?

Dave Morin

>> Yep. Had to put a quarter in.

Sam Grocott

>> And I'd be at Galaga PCs.

Dave Vellante

>> What was your go to game?

Sam Grocott

>> Galaga. I was the big Galaga guy. But when you ran out of those quarters, you'd have to go and beg, "Mom, please, more quarters." It's kind of the same thing with tokens-

Dave Morin

>> Totally. With tokens.

Sam Grocott

>> In the enterprise. But now-

Dave Morin

>> Got to beg the CFO.

Sam Grocott

>> Yeah.

John Furrier

>> You're like Atari now for everyone.

Sam Grocott

>> Exactly.

John Furrier

>> Just letting the tokens.

Sam Grocott

>> Atari came in, the consoles came in, Nintendo came in. It's all you can eat tokens in one console box. It's the same thing that's going on with the PC now. So super fun.

John Furrier

>> I love that comment about the tokens having their own personal gaming as an example, but also the comment about the generational shift. When these waves hit, usually the younger generation takes over the incumbents. But you're right, the people who, this has impacted everyone. In fact, the fusion of senior leaders and young are coming together. I've never seen that before. And I think that speaks to the enterprise opportunity as they're trying to transform all the people that are in big powerful positions were once engineers or they had some superpower. Now they're doing it.

Sam Grocott

>> Yeah. So I can-

John Furrier

>> And they're seeing the value firsthand.

Sam Grocott

>> Yes. I can speak personally to that. I never have had so much fun in my job, in my role where I manage large themes. Sleeves are off. The sleeves have been ripped off, not rolled up. I am in there myself doing it myself and it's the most exciting and frankly empowering thing that I've been able to do since I used to create content, since I used to create the strategy, the vision. I'm back in creative mode, which it's been years, frankly, since I've been in that spot.

Dave Vellante

>> So Dave, you were given some advice on stage. Be careful. Read only access at first, connect to the data. So take us through sort of how to get started for those few people that aren't downloading OpenClaw.

Dave Morin

>> Started as an individual or in the enterprise?

Dave Vellante

>> Let's go enterprise. It's an enterprise show. So let's talk to the enterprise customers.

Dave Morin

>> Yeah. I mean, I think that the advice that I was giving on stage is to get started, give it a try. But the first thing you have to do with an agent is you have to give it access to data and you have to build a bunch of data adapters that feed it with the context, whatever workflow that you're working with, whatever data you're working with. And the advice that I give people is start with read only access, put your agent in a sandbox of some kind and then give it read only access and start feeding it with that access and seeing what it can uncover. What you'll very quickly find is that workflows, particularly around orchestration of project management, of summarizing everything going on in a given team or a given project, who's responsible for what, what we should follow up on today instantly becomes really, really easy and takes that burden off of the humans and then they can think about the actual creative work.

Dave Vellante

>> How should enterprises think about identity of agents differently than they think about identity of humans?

Dave Morin

>> It's an interesting question. I mean, I think you should think about it almost the same. When you hire a new employee, you don't give them right access to every database in the enterprise, right? They have to earn that access and they used to have to earn that through going through a hierarchy and learning from each other. And I think the same goes for agents. One of the things I was telling Jeff backstage was that we actually see a really effective use case being putting an agent into a Slack or a Microsoft Teams instance and then putting it in verbose mode so that you can see all of its tool calling and everything that it's thinking. And then you do that in public with people on your team and then you watch each other interact with it and you see how it makes mistakes if you prompt it wrong. You see if it grabs the wrong tool. And by doing that all in public where people can see it, you start to be able to learn. And that's no different than following your boss around at work all day and seeing where he makes mistakes or she makes mistakes and learning from those.

Dave Vellante

>> Well, it's more like undercover boss. Actually is the reverse.

John Furrier

>> Talk about the stack implications of this because we've seen the lamp stack, you got the cloud, you got mobile, now you got this new Agentic. What does this mean for like the classic engineer side of the equation, whether it's a developer curating and managing coding assistance? What does this do for the stack? How should engineers start thinking about, because before it was easy, I got a database, put in the cloud, do some stuff, put some glue around it, put it together, but now we have this kind of like distributed managed chaos. What's your vision on how this impact... I'm just curious on how you see this evolving into large scale teams and architecture, stack conversations. You're smiling. And then stack is flattened. Is it like-

Dave Morin

>> The managed chaos stack. I mean, I think obviously I'm biased, the OpenClaw stack, but I think that nobody has the answers right now. We're figuring this out in real time. One of the hardest things to do is to just orchestrate all of the data. As you start working with agents, one of the things you realize really quickly is that you can aggregate huge amounts of data very quickly and at a low cost and there's things that you just would never even dream of doing that you can do. You can build 40 different agents and 40 different data adapters for every single database either in the enterprise or maybe it's some inside the house, some on the internet and then you can bring out those in front of the agent really quickly and have it make sense of it. But we're all still figuring out what's the right way to do this.

John Furrier

>> What is your goals for this OpenClaw team, the community? Can you share your North Star and then some of the things you're focused on right now?

Dave Morin

>> Yeah. I mean, our North Star is to support every platform, every model, partnerships with every major company. We're delighted to work with Dell. We're working with companies all over the world to create adapters and plugins for those specific workflows. Microsoft's been doing a lot of amazing work the last three weeks. We've got a lot of stability and reliability work has been our North Star for the last month. As you can imagine, this thing went vertical immediately. We had close to 10 million users within the first month and we've got AI and humans providing bugs from all over the world. And so we've had to spend a huge amount of token and human energy on just hitting bugs, making it reliable, getting people the plugins that they need, shifting our architecture to be able to handle the kind of observability, security stances that people want in the enterprise. We're starting to get there. The release we did two days ago, 5.12 is extremely stable, has a lot of great enterprise tools. People are loving it.

John Furrier

>> Sam, talk about the opportunity for Dell and I love the comment you made on stage about the monitor because everyone loves the goes all over my house. But to stay on the monitor, you guys make computing-

Sam Grocott

>> We do.

John Furrier

>> At scale, but also you have the client side, which is going to be a dream scenario for OpenClaw.

Sam Grocott

>> Absolutely. Yeah.

John Furrier

>> What's your vision on that?

Sam Grocott

>> Absolutely. So we typically have been talking about the big iron, the big server storage networking, the big racks. Of course, that's going to be continuing our big Dell AI Factory push, but now we're extending the factory out to the edge or the desk side that we talk about. So we've got as small as the GB10, the Dell Pro Max GB10 that scales all the way up to the GB300, which is the big kind of, as Dave described, running a company in the box at your desk. Is that large, is that scalable? The one thing I wanted to build on what Dave said-

Dave Morin

>> I'm hoping to run out of here with one today.

Sam Grocott

>> Yeah, I can help you with that. But the one thing we're able to get started, I think what Dave was talking about, like start experimenting, like for us and within Dell, it's where are we going to scale? This year's all about scaling, rewriting the substrate of workflows end to end. We talk about project manage, program management, product management. Using Agentic use cases and workflows and using these tools, you're going to completely re-architect how you do work going forward. And that's the next phase of our journey now today.

John Furrier

>> And you got to get us some gear. It's like that commercial. I got a friend in the diamond business. I got a friend in the AI infrastructure business.

Sam Grocott

>> Yeah.

John Furrier

>> I mean, this is a huge opportunity for moving product and integrating it into the AI-

Sam Grocott

>> The entire portfolio's in play at this point.

John Furrier

>> Guys, thanks for coming on theCUBE. Congratulations on your success of OpenClaw and it's awesome run. I think it's going to be one of those things. We're going to look back like a moment like the internet, like game changer, how people work and build. Thanks.

Dave Vellante

>> Great segment.

Dave Morin

>> Thanks for having us.

Sam Grocott

>> Awesome.

Dave Vellante

>> Really appreciate it.

Sam Grocott

>> Thank you.

John Furrier

>> Dave Vellante, breaking it down. Day two, we got 11 straight interviews coming. We're going to keep going. We'll be sitting in this chair bringing you all the action. Thanks for watching.