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A Conversation with Scott Brown, President & CEO of Certinia
As FinancialForce announced its rebrand to Certinia, the company’s President & CEO Scott Brown explains why it’s so much more than just a name change – reflecting the evolution not only of its business, but also the evolution of the services economy as a whole.
What is Services-as-a-Business (SaaB)?
200 years ago the global economy was dominated by products, with services making up only about 20% of GDP. Today, the situation has completely flipped; but despite this shift, many companies have yet to fully grasp what it takes to succeed in the service economy. This is where services-as-a-business (SaaB) comes in. Certinia President & CEO Scott Brown explains how SaaB focuses on identifying the capabilities and technologies needed to deliver a superior customer experience in the service industry, providing real world customer success stories with Salesforce and Avalara.
This week, FinancialForce announced that it has changed its name to Certinia to align with the company’s evolution and delivery of a comprehensive services-as-a-business (SaaB) platform.
In this special segment of theCUBE, correspondent Lisa Martin interviews Certinia President & CEO Scott Brown about the name change and how it reflects the evolution both of the company and the needs of the services economy as a whole.
The two discuss a range of topics, including:
• Why “certainty” is the Holy Grail of services businesses – and how to achieve it
• The key to succeeding as people-centric enterprises in an era historically dominated by operational
solutions built for product-centric businesses
• What service businesses are doing different today to deliver their services more profitably and
predictably
• Breaking down the concept of “services as a business” and why it’s the direction the services
industry is headed
Certinia's platform includes Professional Services Automation, Customer Success, Services CPQ, ERP and FP&A solutions. By connecting all aspects of services operations -- from estimation to delivery, customer success management and financial planning -- its platform empowers businesses to deliver excellent services, improve the customer experience and accelerate growth.
