Personal safety company ROAR for Good Inc. was founded on the stated objective of preventing violence toward women through an education initiative as well as a technology product. A few years ago, the company released Athena, a wearable designed to make automatic emergency calls in dangerous situations. From the hardware and cellular service to a partnership with an emergency response organization, the product combines off-the-shelf technology specifically for women in emergencies. “We took existing technology and put it together in a way and tested it to make sure that it’s something that can work