World of Workato 2025 | Cameron Hay, Dispatch Integrations

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Cameron Hay

CEO & Founder

Dispatch Integrations

From order to delivery: Dispatch’s workflow automation success with Workato

Workflow automation is reshaping business operations, enabling companies to move faster, operate smarter and build resilience while reducing manual effort. It’s no longer just about convenience — it’s about ensuring that critical processes connect seamlessly across systems, unlocking efficiencies that directly impact customer experience and bottom-line results.This shift is evident in how organizations are deploying automation to streamline the most routine but essential tasks. Instead of spending hours reconciling data, updating records or coordinating between departments, automation can handle the heavy lifting behind the scenes

play_circle_outline Dispatch specializes in workflow automation with a focus on client aspirations using Workato.

play_circle_outline Success and improvement occur through collaboration and understanding the core business processes.

play_circle_outline AI is being embraced across various industries, driving new solutions and learning.

play_circle_outline Workato's event highlights excitement in workflow automation and business integration.

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Cameron Hay, Dispatch Integrations

Cameron Hay

CEO & Founder Dispatch Integrations

In this interview from World of Workato (Las Vegas), Cameron Hay, CEO of Dispatch Integration, joins theCUBE’s Rob Strechay and Savannah Peterson to discuss how enterprises can move from simple integrations to true orchestration by embedding automation and AI across workflows. Hay outlines Dispatch’s approach to solving business problems first, then aligning IT solutions to deliver measurable outcomes with Workato.

The conversation explores how Dispatch is helping customers eliminate “swivel-chair” work by redesigning processes, streamlining workflow... Read more

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What services does the company provide, and how do they approach workflow automation? add

What is the importance of understanding business processes in problem-solving compared to the technical aspects of implementing solutions like Workato? add

What are the current trends and considerations regarding the application of AI across different industries? add

What has been the experience and atmosphere surrounding Workato recently? add

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Cameron Hay, Dispatch Integrations

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Savannah Peterson

>> Good afternoon, Workato community, and welcome back to Las Vegas, Nevada. We're here at World of Workato coming to the end of day one of our two days of coverage live on theCUBE. My name's Savannah Peterson, bringing you all the fun and excitement with Rob Strechay. We are crushing it today. The guests are crushing it. This has been great.

Rob Strechay

>> This is great.

Savannah Peterson

>> Really excited to have yet another Workato partner on the show. We have Cameron from Dispatch this afternoon. Cameron, welcome to the show.

Cameron Hay

>> Well, thank you very much. I'm so happy to be here.

Savannah Peterson

>> We're really excited to be here. We're very excited to be your neighbors. Your booth is right behind us. It is pumping. You can see lots of people coming to interact with your products. Oh my goodness, I think you're giving away the glasses that I'm wearing right now. I just saw your .

Cameron Hay

>> Oh, I just realized that.

Savannah Peterson

>> I'm wearing the . I promise I didn't steal them from your. I promise I did not steal them from your booth. I was just trying to give the audience a little bit of a behind the scenes. Speaking of behind the scenes, in case folks aren't familiar with Dispatch...

Cameron Hay

>> Yes....

Savannah Peterson

>> what do y'all do? I know you're a real trusted partner of Workato.

Cameron Hay

>> Well, that's a great question. So we are a boutique professional services company that focuses on workflow automation. So essentially what we do is work with our clients to bring their aspirations to life using Workato.

Savannah Peterson

>> That's awesome. I can imagine you're in demand now with workflows being almost as hot of a word as agentic AI or genies.

Cameron Hay

>> Yes. We think of this as like a Maslow's hierarchy of needs. There's integrations at the base and you can't get work done if you can't just move data between systems. So sometimes we have to start with just integrations and then you can build workflow automations on top of that and begin to orchestrate people interacting with data and interacting with systems in an automated way and moving work to where people live as opposed to telling people to go into this system and this system and this system. So that's the next level. And now we're at this next phase where we're starting to orchestrate people and agents and systems and data to do some really remarkable things. And so that's really what this show is over these two days, is for everybody to get their arms around, what the heck does this all mean and how do we get value from this?

Rob Strechay

>> And yes, it would seem that this is super important because a lot of people, they know and they have multiple screens up and their body shifting or swiveling in their chair to deal with those workflows. Do you see a lot of that where people are saying, "Hey, we not only want to take our process and make it an agent, but we want to simplify it and simplify the number of screens where the data comes from"?

Cameron Hay

>> Yes. We have a business process orientation as opposed to a technology orientation, which means we have to really understand how is work done, who does what, and what systems do they have to do that work and what data do they need to do that work? And yeah, you often see even in very modern tech-forward organizations, people are swivel-chairing all the time. And we break that down into understanding, well, why is that? Where is the gap in the process? Where are the things that we can optimize or eliminate steps and so on? And we have to start there because if you don't want swivel-chair agents, you have to fix the process first and then the agents can fit in, in this streamlined overall workflow.

Savannah Peterson

>> I think that approach, and this has obviously been the theme of the day, we heard it on the keynote, we're talking about it right now, this integration and true synergy between business and technology and looking at business processes what I like about this, and I'm curious to get your perspective, it involves more members across the team, correct, than traditional IT teams?

Cameron Hay

>> Yes.

Savannah Peterson

>> And you get to solve not just for the developer experience, but for everyone experience. Sitting here as someone who's swiveling in their chair all day today on the broadcast, I'm like, well, this is very efficient. So what's your advice to potential customers of yours and Workato's who are really trying to evaluate the lay of the land right now? They've got a lot of data, they've got some systems they're trying to integrate, but they don't really know where to get started. What would you tell them?

Cameron Hay

>> You have to start with understanding the problem and we think about that from a business problem point of view. Anybody who works in IT knows there's often a big gap. IT knows the art of the possible, but they don't know the problem. The business knows the problem, but they don't know the art of the possible so they just live with that problem. And the languages are different in terms of how business and IT often speak. So you might have the perfect solution to the problem already existing in your organization, but you don't know how to get it to work. So we start with fundamentally understanding that business problem, making sure it can be translated into terms that IT can understand and making sure that the solutions, like what is a recipe, what is a genie, what is an agent is understandable by the business. And really a lot of this is just as simple as bringing both mindsets together to really work the problem. And then the actual solution can become pretty trivial. And particularly with solutions like Workato, the technical ability to solve that problem's actually not the hard part. It's understanding the problem first, where the work is.

Rob Strechay

>> Absolutely. I think we say that all the time, that the tech is actually the easy part. You can get people to code, you can get people to do that, but it is understanding how that business process works. Because it's different between company A, company B in even the same vertical in a lot of instances because of how those companies have grown up. But how do you bring that together and help them get more efficient? How has the partnership with Workato worked and how does that really you guys engage together to solve those problems for customers?

Cameron Hay

>> Well, the choice of Workato is extremely fortunate for us because, first of all, their value's very much aligned with us. They really are about solving problems on a day-to-day basis and not spending two years before you get to go live with something. And our typical project length is six weeks, often less.

Rob Strechay

>> Wow.

Cameron Hay

>> We can get to value quickly.

Savannah Peterson

>> Wow, that's quick.

Cameron Hay

>> It's super quick.

Savannah Peterson

>> That's impressive.

Cameron Hay

>> That's right from basically saying, do we even have a problem, to getting a solution in place.

Savannah Peterson

>> Amazing.

Cameron Hay

>> What that does is it allows us to now iterate so you can get to the value in six weeks or less and then say, "Well, we've learned a bunch of stuff. Let's do that again. Let's iterate and iterate and iterate." And along the way what that creates is this cycle of learning and a culture of innovation as opposed to what companies may start with, which is problems are hard, projects are long, it's exhausting. We can only do a couple of year. And so you don't innovate. And what Workato really gets our clients to think about is break out of that mold and break into a mold where you can truly be an innovator. Even if you are in an old traditional industry, you can be extremely innovative when you use tools like Workato.

Savannah Peterson

>> I love that. So Workato really does enable your customers and community to be their best selves at work and to do their best work?

Cameron Hay

>> Yeah. There's nothing more satisfying than to get some successes. And we start with what we call the victory statements, and that's one of the very first things. We get both IT and the business and the room together to say, when are we going to high-five? What is the criteria to high-five? And that alignment right off the bat gets us to that exciting moment six weeks later where we are high-fiving and then we get into, well, rinse and repeat. Let's do it again. And through that whole process, people learned about new opportunities, new things we can do. And a lot of what people talk about with Workato is the ability to improve productivity or efficiency. We find it also improves creativity because when you can solve problems in six weeks, things that seem daunting that you wouldn't even think about creative solutions for seem actually achievable. And we see ideas that people start throwing up that we go, "Wow, that's incredible. That's truly a game changer." And that wouldn't have been possible with any solution that takes longer or is more difficult to get live.

Savannah Peterson

>> I think that makes such a big difference. I know Rob and I love this. We all probably love this. We're all nerds in an industry that's really blossoming right now. You get to see people's light bulb moment or even rocket ship moment in that moment when you realize how many things are just possible. You've been working with Workato for a long time. I was just looking over my shoulder here. Seven years in a row that you've been a platinum partner. How have you two been able to collaborate and grow and evolve together?

Cameron Hay

>> Well, again, I think it starts with the fact that our cultures are really aligned and the folks in the business development side of Workato really very much are about business problem solving, which, of course, is what we do for a living. And so that already gets us off in a great foot where they will often call us up and say, "Hey, we've engaged with a prospect and they've got this problem, and we're not actually sure if Workato is the right solution or not, and we don't want to sell a solution that's going to fail. So could you help us figure out with the prospect what the right answer will be? And if it's Workato, it's great. If it's not, it's better for us to know now than to choose the wrong path." And that's really a rare experience in that's sales journey and it's an exciting experience for customers and prospects to feel like they're going through a solutioning exercise right from the beginning. And it gives us a chance to play as a collaborator in that journey right from day one, which is great.

Savannah Peterson

>> Yeah.

Rob Strechay

>> Yeah. I think to me that's one of the keys because, like you said, that high-five moment. They're talking about KPIs and we always talk about what's the ROI of AI or ROAI, return on your AI. And when you start to look at this, because you guys engage in various, Workato's very horizontal, have you seen certain industries or certain verticals that really have embraced this and come said, "Hey, we're jumping in"? Or has it really been horizontal very similar to the Workato platform?

Cameron Hay

>> I don't think there's a customer or a client in an industry that is not becoming obsessed with AI. Everybody is thinking about it and everybody's thinking about how to apply it in their context. What the solutions are that emerge obviously are very different depending on the industry and there's a lot of learning that we are all going through about, what can AI do and what should AI not do, at least not today? What are situations where you don't want a hallucination, you need exact right data? So for instance, maybe payroll not ready for AI today. But there's a lot of other things that AI is perfect for in performance management and learning and development and finance workflows and all that type of stuff. So that's part of the exciting journey, is to figure out, where is AI going to add value? Where are the other things that Workato bring to bear actually in terms of automation and integrations where the value's delivered? And so it's an AND equation. It's not an OR equation. It's how do we bring all of these things together to deliver value?

Savannah Peterson

>> We heard talking about that earlier today. That is certainly a theme of the show, which is very exciting. Speaking of the show, this is probably a pretty important show for you and your year. What are your takeaways from WOW, what did you learn today, and what got you most excited?

Cameron Hay

>> Well, it has been, first of all, amazingly busy and it's so exciting to see Workato attract so much attention, right?

Savannah Peterson

>> Yeah.

Cameron Hay

>> We've been with Workato for a long time and we've always said that Workato's a little bit of a gravity well that attracts really smart people that really want to do very ambitious things. That's actually the biggest thing here, is how many people we get to meet that are trying to tackle the world with tools in their toolbox that includes Workato, and that's amazing. It's fantastic. There's so much passion, and what you hear on stage from Chandar and Vijay and so on, it's being embraced by everybody here. And then they're engaging with us and other partners about, how do we bring this to life? What's the first step we should take? How do we get started? And that's so amazing.

Savannah Peterson

>> It is so amazing. And one of the things that I love about it is how much people are at the front and center of this.

Cameron Hay

>> Yes.

Savannah Peterson

>> I love that the conversations on stage today were that no one's going to lose their job at Workato because of AI. In fact, it's just going to get cooler. And to your point, people are going to get more creative, which is so exciting. So it's great to hear that you all at Dispatch have the same culture fit and priority. I can tell just from sitting here and talking to you. I've got one final question for you. Since we're moving so fast right now, lots is going to change between now and WOW 2026, what do you hope to be able to say when the three of us are hanging out on this stage this time next year that you can't yet say today?

Cameron Hay

>> I think the biggest thing that we are starting to see with our clients, and I think Chandar mentioned it as well, is AI's at the edges and not yet at the core. And we're starting to see movement. We're starting to see companies say, "We're learning." Sometimes what we say is, fail in private, succeed in public, and one of the best ways to do that is let's learn with AI in business processes where failure's not fatal. And as we learn and we understand the capabilities of the tool and the capabilities of Workato, we start building competencies and our clients start building competencies together. Give us the confidence to let's tackle more meaningful workflows that are at the core. And we have projects that are in flight right now that are core projects that are reinventing really important business processes. Often, it's actually not to reduce cost, to your point about people losing their jobs. It's about delivering business value and doing things that you cannot do, you just can't do with the ways you typically do it. That's actually the really exciting thing, is this is a way to build a business up. It's not a way to find how to cut jobs. And our clients are looking at it from that lens. Not from the negative lens, they're looking at it from the positive lens. How do we get competitive advantage? How do we deliver value propositions that we haven't been able to do before? And that's what I want to talk about next year, is these success stories.

Savannah Peterson

>> I really love that you sewed that up so well with a perfect little bow there. When we think about delivering business values, you shouldn't be worried about AI taking your job. You should be thinking about how AI can get you a promotion and make the company more money.

Cameron Hay

>> Yes.

Savannah Peterson

>> Cameron, this has been absolutely fantastic. I knew you were going to be lovely. Thank you so much for joining us today.

Cameron Hay

>> It's been my pleasure. Thank you so much for having me

Savannah Peterson

>> Anytime. We look forward to learning more next year as well. And thank you, Rob, as always. And thank all of you for tuning in to our two days of live coverage here in Las Vegas, Nevada. We're at World of Workato. My name's Savannah Peterson. You're watching theCUBE, the leading source for enterprise tech news.