VMware Explore 2022 | Laura Heisman | VMware

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Laura Heisman

CMO

Dynatrace

New name for VMware event reflects new realities for the company in post-pandemic world

One of the major changes at VMware Explore in August was the name itself. The event, previously known as VMworld, was rebranded in 2022 to reflect the company’s own transition from being a virtualization pioneer and developing the private cloud to what has become a multicloud universe.“It wasn’t just to come back to what we were doing before, and every company should be thinking about that, but what we’re going to do to actually go forward,” said Laura Heisman (pictured), chief marketing officer at VMware Inc. “We’re in what I call chapter three, which is our move into multicloud and helping all of our customers with complexity

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Laura Heisman | VMware

Laura Heisman

CMO Dynatrace