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Rick Farnell, CEO of Tracer, joins theCUBE's Tech Innovation CUBEd Awards to discuss Flora, an AI-powered agent tackling AI-driven fraud. Interviewed by theCUBE's Rebecca Knight, Farnell delves into the increase in digital authenticity challenges brands face, highlighting Tracer's particular approach in employing Artificial Intelligence for robust brand and consumer protection. The discussion centers on mobile apps, social media, and other domains where imposter scams are prevalent.
Farnell details Tracer's strategic use of AI technologies, such as t...Read more