The digital battlefield is more treacherous than ever. With online fraud surging and cybercriminals growing more sophisticated, brands are constantly struggling to protect their authenticity.Focus IP Inc.’s (Tracer’s) brand protection platform, Flora, solves that problem by revitalizing brand protection strategies using computer vision, synthetic data and natural language processing, according to Rick Farnell (pictured), chief executive officer of Tracer.“I think that there is a war for authenticity in the digital universe today; social media, websites, mobile apps [and] paid search [are] driving people to different areas,” Farnell said