John Rydning, IDC | Western Digital the Next Decade of Big Data 2017
John Rydning, Research VP, Hard Disk Drives sits down with Jeff Frick at Innovating to Fuel the Next Decade of Big Data, Western Digital World HQ in San Jose, CA #LetDataThrive #theCUBE https://siliconangle.com/2017/10/16/hot-storage-technology-gets-a-cool-down-from-western-digital-letdatathrive/ Hot storage technology gets a cool down from Western Digital When it comes to making major progress in technology innovation, one of the limiting factors has been heat. Rapid advances in the microprocessor industry have fueled remarkable growth, yet chip makers constantly grapple with the demands of energy released at ridiculous speeds in absurdly small spaces. The storage industry has wrestled with the heat dilemma as well. A shift to perpendicular magnetic recording, or PMR, technology in the mid-2000s allowed hard disk drive storage manufacturers to keep pace as data needs expanded. But PMR is beginning to reach capacity limits, and there are concerns that heat-assisted magnetic recording, or HAMR, may not be able to overcome reliability and cost issues. HAMR uses a small laser that heats media during data storage, because scientists found that this process would increase data density. However, heating the media itself imposed limits as well, so Western Digital Corp. has introduced a new process called microwave-assisted magnetic recording, or MAMR, that uses an oscillator-driven microwave field instead. Voila! With more capacity and greater reliability, MAMR may propel the hard disk drive industry forward at a crucial time for enterprise technology. “It’s a very meaningful announcement,” said John Rydning (pictured), research vice president of hard disk drives at IDC Research Inc. “With this announcement of MAMR technology, the direction that Western Digital is choosing really could put the industry on a new S curve in terms of putting more storage capacity on each of those disks.” Rydning visited theCUBE, SiliconANGLE’s mobile livestreaming studio, and spoke with host Jeff Frick (@JeffFrick) during the Western Digital Presents: Innovating to Fuel the Next Decade of Big Data event in San Jose, California. Frick also separately interviewed Dave Tang, senior vice president of corporate marketing and communications at Western Digital, and Mark Grace, senior vice president of devices at Western Digital. They discussed the details of Western Digital’s announcements, shifting trends in the storage industry, the evolving role of flash drives and continued pressure that data centers will be under to manage information overload. (* Disclosure below.)