Brendan Collins, Western Digital | Western Digital the Next Decade of Big Data 2017
Brendan Collins, VP of Product Marketing Devices sits down with Jeff Frick at Innovating to Fuel the Next Decade of Big Data, Western Digital World HQ in San Jose, CA #LetDataThrive #theCUBE https://siliconangle.com/2017/10/18/if-data-is-the-new-oil-is-storage-the-new-refinery-letdatathrive/ New approach for data explosion The challenge facing Western Digital and other companies in the storage space is how to innovate scaled growth while allowing multiple software applications to access data and transform it into something useful. Storage industry veterans could see that perpendicular magnetic recording technology, or PMR, introduced a decade or so ago, was beginning to run out of steam in the face of exponential increases in data demand. So Western Digital embarked on a journey to develop new storage technology that would be faster, dramatically expandable and cost-efficient. Investments in two different technologies — heat-assisted magnetic recording, or HAMR, and microwave-assisted magnetic recording, or MAMR — yielded a verdict: MAMR. Unveiled by Western Digital at its headquarters event this month, MAMR uses an oscillator-generated microwave field for greater reliability and more capacity in handling data storage needs. Hard drive capacity can be increased to at least 40 terabytes, with 2.5 million hours of reliability. “When we go to MAMR, everything is seamless, everything is transparent, and it’s great,” said Collins, who cited an “order of magnitude difference” in the heat level between HAMR and MAMR