Brian Knudtson, SimpliVity - VTUG Winter Warmer 2016 - #VTUG - #theCUBE
Enhanced video at http://vinja.tv/3P2N0pgg 01. Brian Knudtson, SimpliVity, Visits #theCUBE!. (00:20) 02. Tell Us About Your Background And What Brought You To SimpliVity. (00:53) 03. Tell Us About The Dynamic Of The Application And The Infrastructure. (02:41) 04. What Use Cases Start The Road. (04:27) 05. What About The Economic Discussion. (05:51) 06. Does It Takes Three Years For Most Infrastructures For Analysis. (07:37) 07. Do You See Customers Shortening Their Refresh Cycle. (10:08) 08. What Is SimpliVity Been Doing In Customer Trends. (11:34) Track List created with http://www.vinjavideo.com. --- --- SimpliVity finds a new market in hyper-convergence | #VTUG by Nelson Williams | Jan 21, 2016 Tighter integration of tech processes has been a major cause of change in the technology business landscape, leading to the practice of hyper-convergence. Under the hyper-convergence model, compute, storage, networking and other technologies are packaged together in one box supported by a single vendor. This dramatically shrinks a company’s operations footprint and speeds development times. To open a window on the world of hyper-convergence, Stu Miniman of theCUBE, from the SiliconANGLE Media team, sat down with Brian Knudtson, technical marketing manager at SimpliVity Corp., at the VTUG Winter Warmer 2016 conference. A single platform for solutions The discussion started with an overview of the benefits of hyper-convergence and SimpliVity. Knudtson pointed out that SimpliVity is a single system, which saves time and money because it removes the need for specialists to manage the different aspects of compute, storage and the rest. Smaller customers, he said, tend to sign on to use SimpliVity as the core of their systems, while in the higher market, things become application-driven. These larger customers tend to use the system as a point solution, usually growing their investment over time. Many customers, he said, see the efficiencies of hyper-convergence and invest accordingly in their operations hardware. Accelerating refresh cycles Technology is changing more quickly than ever. A company that wants to keep up must adapt and adopt the latest and greatest. Given this reality, infrastructure refresh cycles have been shrinking. Knudtson mentioned his company worked around a target refresh window of about three years for infrastructure investments. In his opinion, the real situation wasn’t so much that refresh cycles were shortening, but rather that modular systems have brought companies many more options to right-size their infrastructure to their current needs. Finally, the subject moved to what SimpliVity was focusing on for the future. Knudtson said that customers want to know about the mobility of data. Moving data about was a prime concern and a path for future development. @theCUBE #VTUG