Rick Jackson, VMware | VMworld 2011
Rick Jackson, CMO of VMware sat down with SiliconANGLE Founder John Furrier and Wikibon Co-Founder Dave Vellante at VMworld 2011 to discuss VMworld and VMware's goals. Jackson explained that the theme of this year's VMworld was "It's your cloud. Own it." - meaning that it's really IT's decision on how the cloud should operate, if it's internal or external, if it's hybrid, and what the controls should be. Jackson said they were going for a theme of empowerment. He was excited that VMware was using a full public cloud implementation for the labs demos at the show this year. He observed that people seem to be the most excited about end user computing -- the vision of what it looks like in that post-PC/post-Windows world. They're interested in how IT is able to orchestrate it, manage it, and secure it, but in a way that gives end users all the freedom they need. Jackson said, "One of our theories is that mobility isn't about devices. It's about experience." He specified the two things that matter most are applications and data. According to Jackson, they have to completely separate those from the host operating system and from the device, put them up in the centralized service, and deliver them in the experience the user chooses, not what's forced on them. He noted that VMware has had this philosophy for awhile, but it's just taken some time to get it all together into a comprehensive product solution. He referenced both ThinApp, which extracts the Windows applications, wrappers them up and publishes them to the Horizon Application Manager, and Project AppBlast, which is taking any application and delivering it to an HTML5 client. Jackson said, "That to me is just the real breakthrough of finally we're free to choose our device, our experience, but get the access to what I care about, applications and data." In response to the question of goals for next year, Jackson explained that they want to demonstrate cohesiveness of all three layers of VMware's strategy -- cloud infrastructure and management, cloud application platform and end user computing. He said they want to make sure their solutions work well, and work well together across the board. He expanded on their freedom theme by saying, "We're doing things around the cloud application platform in such a way that you maintain full freedom of choice of where you want to run the application . . . but if you're doing it on a VMware virtualized infrastructure, there's things we can take advantage of in the intelligent infrastructure layer that simplifies the management, creates automatic scaling, memory management, etc. So you really do get a more powerful combination."