SiliconANGLE Founder John Furrier and Wikibon Co-Founder Dave Vellante met up with David Scott, Senior VP of Storage at HP during VMworld 2011 to discuss HP's converged storage strategy. More recently, HP announced its PureMotion, a peer-to-peer storage federation technology that allows user to have transparent, online data mobility between HP's 3PAR or LeftHand systems. Some of the key features of PureMotion include transparent workload balancing, lifecycle asset management, improving the utilization efficiency and performing provisioning of a data center at a metropolitan level rather than just a single system.
Furrier asked Scott to speak about the performance and momentum of HP's ESSN (Enterprise Storage, Servers and Networking). Scott answered, " What we're seeing across the whole ESSN is a strategy where having adopted, converged infrastructure as a guiding focus for both servers, storage and networking . . . is really coming to fruition and adding value to customers, and that's building our market momentum up. " Scott shared some statistics from last quarter, saying that both HP's 3PAR platform and the HP StoreOnce Deduplication platform had triple digit growth rates. More importantly, in external disk storage, they grew 17% year over year.
Scott explained that HP's strategy has been to optimize people's existing traditional IT environments, which have been based on established platforms, focusing on tech refreshes and new software that allow conservative storage customers to continue on that path. But at the same time, they're building out new generations of storage solutions for virtualization, cloud, and what they call "big everything data environments" with 3PAR or Lefthand, 16-petabyte scalable file systems with StoreOnce Deduplication technology. This way, Scott said, "Our customers can have both best solutions in the old world plus great solutions for the new cloud world, and we tie it all together with a set of converged systems solutions that we announced recently." Those solutions include app systems for vertically integrated solutions, virtual systems, and a unique cloud system offering.
Furrier asked about the competition, namely Dell. Scott said he felt their competitors have a lot of positioning challenges. He went on to describe HP's range of virtualization solutions which support small to medium enterprises, such as their P4800 bladed solution, and then at the other end of the spectrum for the mid-range to the very high-end enterprises, they have HP 3PAR. Scott stated, "We think we have some of the best intellectual property in the storage industry right now."
Vellante asked about HP's PureMotion federated storage product line, also known as their V-class. Scott gave an overview of PureMotion: "Rather than view storage as a single set of assets, you can take all of your . . . storage arrays and treat them as a single management entity from the perspective of data mobility so you can transparently move workloads from one system, let's say a low F-class system to a new V-class system, and that happens online transparently without having to add the overhead of virtualization appliances." Scott emphasized that with their competitors, customers have to add appliances, which add an extra layer of cost and complexity that also needs to be administered, so there's additional operating costs, and basically, he says, it's adding a level of architecture that's essentially a point of failure, so it's impeding the resilience of the customer's overall architecture. With peer to peer storage federation, HP PureMotion works exactly the same way as vMotion does in compute federation. vMotion is peer to peer between VMware virtual machines going to another server, and that's exactly how the HP 3PAR PureMotion works.
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David Scott, HP | VMworld 2011
SiliconANGLE Founder John Furrier and Wikibon Co-Founder Dave Vellante met up with David Scott, Senior VP of Storage at HP during VMworld 2011 to discuss HP's converged storage strategy. More recently, HP announced its PureMotion, a peer-to-peer storage federation technology that allows user to have transparent, online data mobility between HP's 3PAR or LeftHand systems. Some of the key features of PureMotion include transparent workload balancing, lifecycle asset management, improving the utilization efficiency and performing provisioning of a data center at a metropolitan level rather than just a single system.
Furrier asked Scott to speak about the performance and momentum of HP's ESSN (Enterprise Storage, Servers and Networking). Scott answered, " What we're seeing across the whole ESSN is a strategy where having adopted, converged infrastructure as a guiding focus for both servers, storage and networking . . . is really coming to fruition and adding value to customers, and that's building our market momentum up. " Scott shared some statistics from last quarter, saying that both HP's 3PAR platform and the HP StoreOnce Deduplication platform had triple digit growth rates. More importantly, in external disk storage, they grew 17% year over year.
Scott explained that HP's strategy has been to optimize people's existing traditional IT environments, which have been based on established platforms, focusing on tech refreshes and new software that allow conservative storage customers to continue on that path. But at the same time, they're building out new generations of storage solutions for virtualization, cloud, and what they call "big everything data environments" with 3PAR or Lefthand, 16-petabyte scalable file systems with StoreOnce Deduplication technology. This way, Scott said, "Our customers can have both best solutions in the old world plus great solutions for the new cloud world, and we tie it all together with a set of converged systems solutions that we announced recently." Those solutions include app systems for vertically integrated solutions, virtual systems, and a unique cloud system offering.
Furrier asked about the competition, namely Dell. Scott said he felt their competitors have a lot of positioning challenges. He went on to describe HP's range of virtualization solutions which support small to medium enterprises, such as their P4800 bladed solution, and then at the other end of the spectrum for the mid-range to the very high-end enterprises, they have HP 3PAR. Scott stated, "We think we have some of the best intellectual property in the storage industry right now."
Vellante asked about HP's PureMotion federated storage product line, also known as their V-class. Scott gave an overview of PureMotion: "Rather than view storage as a single set of assets, you can take all of your . . . storage arrays and treat them as a single management entity from the perspective of data mobility so you can transparently move workloads from one system, let's say a low F-class system to a new V-class system, and that happens online transparently without having to add the overhead of virtualization appliances." Scott emphasized that with their competitors, customers have to add appliances, which add an extra layer of cost and complexity that also needs to be administered, so there's additional operating costs, and basically, he says, it's adding a level of architecture that's essentially a point of failure, so it's impeding the resilience of the customer's overall architecture. With peer to peer storage federation, HP PureMotion works exactly the same way as vMotion does in compute federation. vMotion is peer to peer between VMware virtual machines going to another server, and that's exactly how the HP 3PAR PureMotion works.
