Carol Carpenter, Chief Marketing Officer at VMware, joins John Furrier and Dave Vellante for coverage of VMworld 2020.
#VMworld #theCUBE #VMware @SiliconANGLE theCUBE @VMware
https://siliconangle.com/2020/09/29/vmware-brings-vmworld-virtual-realm-drives-business-transformation-vmworld/
VMware brings VMworld into the virtual realm, drives business transformation
BY BETSY AMY-VOGT
VMware Inc. has been on a transformational journey. In an unexpected U-turn, the company went from being threatened with extinction by container technology to marrying Kubernetes and virtual machines in a revolutionary and successful alliance.
Now, the new and improved VMware is facing another challenge — taking an event that is considered “the gold standard” of information technology conferences into the virtual realm.
“VMware has spread its wings, has embraced more of the different IT audiences, and is driving business transformation for companies in new and pretty unique ways,” said Carol Carpenter (pictured), chief marketing officer of VMware Inc.
Carpenter spoke with John Furrier and Dave Vellante, co-hosts of theCUBE, SiliconANGLE Media’s livestreaming studio, during VMworld. They discussed VMware’s transformation to a multicloud software-as-a-service company and how that is affecting the company’s marketing strategy, plus what to expect at this week’s virtual VMworld 2020 event. (* Disclosure below.)
VMware marketing goes digging for diamonds in the backyard
“A dramatic transformation” is how Carpenter describes VMware’s embrace of the modern application environment. Bringing the marketing department in-line means more customer focus, customer life cycle marketing, and data-driven customers and user interaction. It also means re-vamping B2B marketing from “boring and dull” to a simple, clear expression of value.
“Part of being a SaaS or subscription company is everything we do needs to be consumer-simple at scale, and with the secure ability and the reliability of what an enterprise needs,” Carpenter said.
VMware’s broader portfolio gives the ability to tell “a broader business value story,” she added. The journey is not only digital transformation, but business transformation. And that offers the opportunity to provide a greater value to the customer. Carpenter describes these opportunities as like “diamonds in the backyard. Some of them are a little dirty, and some are just not fully revealed. It’s our job to go and dust them off and tell the story to help customers and prospects understand the value we can bring.”
Taking VMworld 2020 virtual means there won’t be any hallway chats or “serendipitous interactions at the food line or coffee bar,” but there will be plenty of online interaction. “This is going to be the world’s largest VMworld,” Carpenter said.
Attendance will beat past events by a minimum of five-fold, with over 65% of registrants first-time VMworld attendees, according to Carpenter. “By going virtual, we actually have expanded our audience tremendously,” she said.
With everything from in-depth technical sessions to puppy therapy and yoga, “the level of personalization and ability to self-service is going to be out of this world,” Carpenter concluded.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of VMworld. (* Disclosure: VMware Inc. sponsored this segment of theCUBE. Neither VMware nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
VMworld 2020 | Digital. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For VMworld 2020 | Digital
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for VMworld 2020 | Digital.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
VMworld 2020 | Digital. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to VMworld 2020 | Digital
Please sign in with LinkedIn to continue to VMworld 2020 | Digital. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Carol Carpenter, VMware | VMworld 2020
Carol Carpenter, Chief Marketing Officer at VMware, joins John Furrier and Dave Vellante for coverage of VMworld 2020.
#VMworld #theCUBE #VMware @SiliconANGLE theCUBE @VMware
https://siliconangle.com/2020/09/29/vmware-brings-vmworld-virtual-realm-drives-business-transformation-vmworld/
VMware brings VMworld into the virtual realm, drives business transformation
BY BETSY AMY-VOGT
VMware Inc. has been on a transformational journey. In an unexpected U-turn, the company went from being threatened with extinction by container technology to marrying Kubernetes and virtual machines in a revolutionary and successful alliance.
Now, the new and improved VMware is facing another challenge — taking an event that is considered “the gold standard” of information technology conferences into the virtual realm.
“VMware has spread its wings, has embraced more of the different IT audiences, and is driving business transformation for companies in new and pretty unique ways,” said Carol Carpenter (pictured), chief marketing officer of VMware Inc.
Carpenter spoke with John Furrier and Dave Vellante, co-hosts of theCUBE, SiliconANGLE Media’s livestreaming studio, during VMworld. They discussed VMware’s transformation to a multicloud software-as-a-service company and how that is affecting the company’s marketing strategy, plus what to expect at this week’s virtual VMworld 2020 event. (* Disclosure below.)
VMware marketing goes digging for diamonds in the backyard
“A dramatic transformation” is how Carpenter describes VMware’s embrace of the modern application environment. Bringing the marketing department in-line means more customer focus, customer life cycle marketing, and data-driven customers and user interaction. It also means re-vamping B2B marketing from “boring and dull” to a simple, clear expression of value.
“Part of being a SaaS or subscription company is everything we do needs to be consumer-simple at scale, and with the secure ability and the reliability of what an enterprise needs,” Carpenter said.
VMware’s broader portfolio gives the ability to tell “a broader business value story,” she added. The journey is not only digital transformation, but business transformation. And that offers the opportunity to provide a greater value to the customer. Carpenter describes these opportunities as like “diamonds in the backyard. Some of them are a little dirty, and some are just not fully revealed. It’s our job to go and dust them off and tell the story to help customers and prospects understand the value we can bring.”
Taking VMworld 2020 virtual means there won’t be any hallway chats or “serendipitous interactions at the food line or coffee bar,” but there will be plenty of online interaction. “This is going to be the world’s largest VMworld,” Carpenter said.
Attendance will beat past events by a minimum of five-fold, with over 65% of registrants first-time VMworld attendees, according to Carpenter. “By going virtual, we actually have expanded our audience tremendously,” she said.
With everything from in-depth technical sessions to puppy therapy and yoga, “the level of personalization and ability to self-service is going to be out of this world,” Carpenter concluded.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of VMworld. (* Disclosure: VMware Inc. sponsored this segment of theCUBE. Neither VMware nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
