Brandon Nott, Senior Vice President of Product, Ui Path join Dave Vellante digitally for The Release Show: Post Event Analysis. #UiPathLive #theCUBE https://siliconangle.com/2020/05/20/hyperautomation-hype-insights-behind-uipaths-intelligent-rpa-platform-uipathlive/ More than ‘paving the cow path’ Automating existing processes is sometimes referred to as “paving the cow path” by critics who see RPA use as limited to mundane tasks. Changing the mindset from thinking of RPA as a platform rather than a point product opens the industry to a wider set of possibilities. “Think about RPA not just as keyboard and mouse automations, but also benefiting from all of those APIs that exist, also being able to span the full spectrum of automation,” said Brandon Nott, senior vice president of product at UiPath Inc. “When we talk about the platform mindset, really our primary goal is to build something robust enough, flexible enough, reliable enough that any company can use it within their operation … [and] intuitive and understandable enough that anyone can pick an entry point and begin to use that platform.” Nott was one of four UiPath executives who joined Vellante, host of theCUBE, SiliconANGLE Media’s livestreaming studio, via video link at theCUBE’s Boston studios for theCUBE’s UiPath Live Release Show: Post Event Analysis. The other three executives were Bobby Patrick, chief marketing officer; Ted Kummert, executive vice president of product and engineering; and Tarek Madkour, director of product management. The conversations covered the future of RPA, UiPath’s challenges and customer success stories, plans for an initial public offering, and the technology behind the company’s promise to provide ‘a robot for every person.’ (* Disclosure below.)