This program close presents a concise summary of key insights from an artificial intelligence summit focused on contact center automation, governance and workforce transformation. This session is hosted by Bob Laliberte of theCUBE Research and Zeus Kerravala of ZK Research. It reviews vendor perspectives from Cisco, Talkdesk, Zoom and Five9 and delivers practical guidance for buyers on evaluation criteria, phased implementation and governance.
The discussion covers resolution quality, context and connected data, platform integration, continuous testing and governance and methods to evaluate AI deployments. The hosts frame action-oriented advice for measurable phased implementations that emphasize observability, baseline measurement and vendor selection factors.
Kerravala emphasizes that resolution quality rather than bot count becomes the primary unit of value while Laliberte stresses starting with bounded high-volume and high-value customer journeys and establishing baseline measurement. They emphasize that context and connected data are foundational and that governance, continuous testing and observability must operate as ongoing disciplines. Both recommend a blended human-digital workforce and phased deployments to build trust and achieve measurable return on investment.
Subscribe for additional analysis on contact center AI governance, customer experience, workforce transformation and vendor strategies.
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
The AI ROI in Contact Center Summit. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open the link to automatically sign into the site.
Register for The AI ROI in Contact Centers Summit
Please fill out the information below. You will receive an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for The AI ROI in Contact Centers Summit.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
The AI ROI in Contact Center Summit. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open the link to automatically sign into the site.
Sign in to gain access to The AI ROI in Contact Center Summit
Please sign in with LinkedIn to continue to The AI ROI in Contact Center Summit. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Program Close with Bob Laliberte & Zeus Kerravala
This program close presents a concise summary of key insights from an artificial intelligence summit focused on contact center automation, governance and workforce transformation. This session is hosted by Bob Laliberte of theCUBE Research and Zeus Kerravala of ZK Research. It reviews vendor perspectives from Cisco, Talkdesk, Zoom and Five9 and delivers practical guidance for buyers on evaluation criteria, phased implementation and governance.
The discussion covers resolution quality, context and connected data, platform integration, continuous testing and governance and methods to evaluate AI deployments. The hosts frame action-oriented advice for measurable phased implementations that emphasize observability, baseline measurement and vendor selection factors.
Kerravala emphasizes that resolution quality rather than bot count becomes the primary unit of value while Laliberte stresses starting with bounded high-volume and high-value customer journeys and establishing baseline measurement. They emphasize that context and connected data are foundational and that governance, continuous testing and observability must operate as ongoing disciplines. Both recommend a blended human-digital workforce and phased deployments to build trust and achieve measurable return on investment.
Subscribe for additional analysis on contact center AI governance, customer experience, workforce transformation and vendor strategies.
In this closing analysis from The AI ROI in Contact Center Summit 2026, Bob Laliberte, analyst at theCUBE Research, and Zeus Kerravala, principal analyst and founder at ZK Research, a division of Kerravala Consulting, unpack the key takeaways from a day of sessions on agentic AI in the contact center. The pair note that resolution quality, not containment or deflection, is emerging as the new measure of success, with growth use cases like retention, recovery and proactive service expanding the business case beyond cost savings alone. They stress that connecte...Read more