Lee Feinberg, DecisionViz, at Tableau Conference 2014 with John Furrier and Jeff Kelly
@theCUBE
#Data14
Companies are still trying to figure out the best ways to use the data they collect, said Lee Feinberg, President of DecisionViz, a product of e-thusiasm, Inc. On theCUBE at Tableau Software, Inc.’s annual customer conference, Feinberg spoke with John Furrier and Jeff Kelly about the challenges businesses face when it comes to adopting data visualization, and the process they go through to find the right software and data to inform their business intelligence decision-makers.
What to do with data?
A big part of DecisionViz’s mission is helping their clients figure out how to make use of the data they collect. There’s plenty of tools out there to capture information, Feinberg said, but the trick is figuring out how to turn that data into communicable, actionable insights.
In an era when you can measure anything, Feinberg said, his clients implement automation similarly to how people purchase stock. This type of data collection enables DecisionViz clients to figure out where they should spend their money when it comes to marketing. As clients look at who’s viewing their ads, data helps them understand not just who those viewers are, but also how to best understand their behavior.
Adapting to real time
A big component of the DecisionViz mission has been to help customers adapt to real-time data. Most organizations, Feinberg explained, “aren’t set up to do that.” Tableau, though, starts to instigate the desire for real-time data because it makes the process of getting and seeing data much easier, enabling faster decisions. DecisionViz helps companies “redesign” how they think about data, so that they can have a clear view of what as decided, what happened, and the results of those decisions.
Data democratization changes the equation
DecisionViz also helps its clients understand organizational changes that data democratization requires. Some companies, Feinberg said, “still have the notion that they have to control data,” when they actually need to “get the data out.” Tools like Tableau have helped inspire that change because they don’t require a ton of sophistication to use. Regular business people can now access and manipulate volumes of data.
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Lee Feinberg - Tableau Conference 2014 - theCUBE
Lee Feinberg, DecisionViz, at Tableau Conference 2014 with John Furrier and Jeff Kelly
@theCUBE
#Data14
Companies are still trying to figure out the best ways to use the data they collect, said Lee Feinberg, President of DecisionViz, a product of e-thusiasm, Inc. On theCUBE at Tableau Software, Inc.’s annual customer conference, Feinberg spoke with John Furrier and Jeff Kelly about the challenges businesses face when it comes to adopting data visualization, and the process they go through to find the right software and data to inform their business intelligence decision-makers.
What to do with data?
A big part of DecisionViz’s mission is helping their clients figure out how to make use of the data they collect. There’s plenty of tools out there to capture information, Feinberg said, but the trick is figuring out how to turn that data into communicable, actionable insights.
In an era when you can measure anything, Feinberg said, his clients implement automation similarly to how people purchase stock. This type of data collection enables DecisionViz clients to figure out where they should spend their money when it comes to marketing. As clients look at who’s viewing their ads, data helps them understand not just who those viewers are, but also how to best understand their behavior.
Adapting to real time
A big component of the DecisionViz mission has been to help customers adapt to real-time data. Most organizations, Feinberg explained, “aren’t set up to do that.” Tableau, though, starts to instigate the desire for real-time data because it makes the process of getting and seeing data much easier, enabling faster decisions. DecisionViz helps companies “redesign” how they think about data, so that they can have a clear view of what as decided, what happened, and the results of those decisions.
Data democratization changes the equation
DecisionViz also helps its clients understand organizational changes that data democratization requires. Some companies, Feinberg said, “still have the notion that they have to control data,” when they actually need to “get the data out.” Tools like Tableau have helped inspire that change because they don’t require a ton of sophistication to use. Regular business people can now access and manipulate volumes of data.
