Big Data is all well and good, but at the end of the day, it's just a mountain of uselessness unless you're able to make sense of it. TigerLogic has been working on technology for quite some time to make sense of big data for the enterprise, and at SxSW 2011, they applied that same technology for consumer facing apps YoLink and PostPost. Read more on SiliconANGLE: http://siliconangle.com/blog/2011/03/14/yolink-postpost/ SxSWi is one of the biggest events in tech held now in Austin, Texas, and SiliconANGLE is out in the field doing a whole lot of interviewing. Our Editor in Chief Mark “Rizzn” Hopkins sat down with developer and author of the book Personal MBA Josh Kaufman a couple days back, and now personal cloud data aggregation and search are taking the spotlight. Personal data aggregation – particularly of social data – is a trend gaining traction and fast, simply because people are looking for ways to cut signal from the noise. This surge in demand is exactly what makes this space so crowded with new and emerging startups – the aggregator is the new blog. One of the most prominent players in this field is PostPost, a service (and rapidly accelerating Chrome app), a JavaScript-based real-time Facebook newsletter which aggregates links, photos and videos a user’s friends share on the social networking site. The company is prepping something big for SxSW, and we’ll be there first hand to give the SiliconANGLE on the news as they go out. [Editor’s Note: See update at end of post. -mrh] “Ready to talk roadmap, users, engagement, momentum. Have a major deal/announcement in the works that we’re hoping to have ready for SXSW, will be a close call!” A recent Harvard Business Review picked up by Bloomberg Business Week called Facebook the “largest news organization ever”, but while this means big business for PostPost it also translates into a great deal of competition. Several new and more veteran competitors including Flipboard and notably Memolane which creates a timeline out of your social networking history pose a serious threat, but PostPost have a pretty serious arsenal. In addition to its immense userbase the aggregated newsletter utilizes the Yolink search API – a start-up also expected to stir some buzz at SxSW. “The yolink team will be talking and showing off many of their new labs projects and other proofs-of-concept for their powerful search API.” Yolink is a next gen search API which takes big data to the next level, referred to as “the web’s first genuine ‘find tool’ which finds more results faster than traditional tools – Google for once. Update: Editor-in-Chief Mark “Rizzn” Hopkins sends in the video of his conversation with TigerLogic’s Brian Cheek and the notes from his impressions on the offering: “The two products Brian showed me didn’t sound amazingly sexy on the face of them, but connected in with two larger trends around both SxSWi I noticed this year, as well as the tech industry at large. TigerLogic is originally an enterprise technology company (as opposed to a services or product company) that has built an amazing amount of IP around dealing with various kinds of Big Data problems over the last several years. Brian showed me yolink, a way to enhance search results regardless of platform or subject matter, and PostPost, another entrant in the race to automate curation of ego-centric news.” “The variety of ways yolink’s search API could be applied goes beyond the way most folks think of search – and into the realms of enhancing content streams where deep linking behavior may otherwise obfuscate what may be a wealth of knowlege.” “That same technology was well applied in their activity stream news aggregator PostPost, which has a familiar interface for anyone who knows the Masonry design framework, but applies the ability to collect and sort content not just based on the data and metadata contained within a tweet or status update, but the content linked and deep-linked within.”