Michael Smit, CCO, Ziva, sits down with John Furrier at Intel's Tech Lounge at the 2018 Sundance Film Festival
#SundanceFilmFestival #theCUBE
https://siliconangle.com/2018/01/25/new-software-tools-creative-artists-changing-filmmaking-industry-sundance/
New software tools for creative artists changing filmmaking industry
One of the true arts associated with filmmaking in the 21st century is the suspension of disbelief, the craft of making amazing things happen on screen that defy the laws of gravity, physics or human anatomy. Viewers believe what they are seeing, no matter how incredible, because they can.
One company that is making software that helps make the unreal become real is Ziva Dynamics Inc. Founded in 2015, the company specializes in human anatomy and physics templates that create lifelike characters out of bits and bytes, powered by machine learning.
“You don’t want your creatives to get hung up on trying to make your cheek look exactly as it’s supposed to over 500 frames when you want them bringing the story to life,” said Michael Smit (pictured), chief commercial officer at Ziva. “Our software basically automates a lot of the nuance of organic characters and properties.”
Smit paid a visit to the set of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Sundance Film Festival in Park City, Utah, and spoke with host John Furrier (@furrier). They discussed the uses of Ziva’s software in filmmaking and how robust new tools are empowering content creators. (* Disclosure below.)
Building virtual bones and soft tissue
Users of Ziva’s toolset can build virtual bones, soft tissue and muscles for each character, while controlling lifelike motion. The company’s executive team members have received high honors for their past technical excellence. In fact, Ziva’s co-Chief Executive Officer, James Jacobs, received a Scientific and Technical Academy Award in 2013 for “the development of the Tissue Physically-Based Character Simulation Framework.”
Ziva’s technology has already been used in films such as “Fantastic Beasts” and “Ghostbusters.” The ability to render lifelike character simulations was previously the domain of the top visual effects studios of the world. Ziva is changing that dynamic by providing an independent software license for $50 per month for use by new creatives, according to Smit.
“We want to provide that same functionality to small studios, big studios, game studios, independents. Anyone who wants to tell a great story,” Smit concluded.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Sundance Film Festival. (* Disclosure: TheCUBE is a paid media partner for the Sundance Film Festival event. Neither Intel, the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Sundance Film Festival 2018. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For Sundance Film Festival 2018
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for Sundance Film Festival 2018.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Sundance Film Festival 2018. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to Sundance Film Festival 2018
Please sign in with LinkedIn to continue to Sundance Film Festival 2018. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Michael Smit, Ziva | Sundance Film Festival
Michael Smit, CCO, Ziva, sits down with John Furrier at Intel's Tech Lounge at the 2018 Sundance Film Festival
#SundanceFilmFestival #theCUBE
https://siliconangle.com/2018/01/25/new-software-tools-creative-artists-changing-filmmaking-industry-sundance/
New software tools for creative artists changing filmmaking industry
One of the true arts associated with filmmaking in the 21st century is the suspension of disbelief, the craft of making amazing things happen on screen that defy the laws of gravity, physics or human anatomy. Viewers believe what they are seeing, no matter how incredible, because they can.
One company that is making software that helps make the unreal become real is Ziva Dynamics Inc. Founded in 2015, the company specializes in human anatomy and physics templates that create lifelike characters out of bits and bytes, powered by machine learning.
“You don’t want your creatives to get hung up on trying to make your cheek look exactly as it’s supposed to over 500 frames when you want them bringing the story to life,” said Michael Smit (pictured), chief commercial officer at Ziva. “Our software basically automates a lot of the nuance of organic characters and properties.”
Smit paid a visit to the set of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Sundance Film Festival in Park City, Utah, and spoke with host John Furrier (@furrier). They discussed the uses of Ziva’s software in filmmaking and how robust new tools are empowering content creators. (* Disclosure below.)
Building virtual bones and soft tissue
Users of Ziva’s toolset can build virtual bones, soft tissue and muscles for each character, while controlling lifelike motion. The company’s executive team members have received high honors for their past technical excellence. In fact, Ziva’s co-Chief Executive Officer, James Jacobs, received a Scientific and Technical Academy Award in 2013 for “the development of the Tissue Physically-Based Character Simulation Framework.”
Ziva’s technology has already been used in films such as “Fantastic Beasts” and “Ghostbusters.” The ability to render lifelike character simulations was previously the domain of the top visual effects studios of the world. Ziva is changing that dynamic by providing an independent software license for $50 per month for use by new creatives, according to Smit.
“We want to provide that same functionality to small studios, big studios, game studios, independents. Anyone who wants to tell a great story,” Smit concluded.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Sundance Film Festival. (* Disclosure: TheCUBE is a paid media partner for the Sundance Film Festival event. Neither Intel, the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
