Bruno Aziza is the Vice president of World Marketing for SiSense. Aziza joins SiliconAngle's founder John Furrier at Strata Conference 2013 for a live interview inside theCUBE. Big Data firm SiSense's VP of World Marketing, Bruno Aziza, sat down with SiliconAngle founder John Furrier on theCube at Strata this week. He starts by mentioning that SiSense has over 400 customers in its 18 month existence. They have been attributed with the ability to analyze 10 terabytes of data in 10 seconds on a $10,000 machine, highlighting their efficiency and low cost. Aziza brings out that SiSense is a complete solution that covers from database to visualization. The 10 terabytes used in their data set is comprised of both structured and unstructured data, so they are able to handle a wide variety of data sources. They start with Elasticube, which is a high performance analytical database. From there, once the data comes into the database, it automatically detects the relationships between tables and makes the linking of data seamless for the end user. The next step is creating the dashboards that will interface and provide the visualization aspects of the queries that are created. The problem that most of the customers have when they come seeking solutions is that they do not know how fast their data is going to grow, and they are not sure how to manage it all. Aziza says that the best approach to the customers is to not be concerned with the growth. The solution provided will be implemented so that it can manage the current data, and the technology that the software uses will be able to handle any additional load of data that will come in the future. Currently SiSense's software, Prism, is being used by Target to do theft detection. A company called Wix is using Prism to do behavior analytics on their data so that they can make their software product better for consumers. Aziza also mentions WeFi, a wi-fi network company, uses Prism to obtain network quality data to take back to the telecoms that they work with. The interview closes out with a brief discussion on the cloud. Aziza feels that the cloud will be mainly driven by those companies that have already gone to the cloud with their data from the beginning. This is because the porting of on premises data to the cloud is not only complicated, but costly. He points out that a company has data on premises because the data is business critical. Since the data is business critical, a company doesn't have a desire to put that data in the cloud. Overall he feels that infrastructure in the cloud has more potential than data in the cloud by itself.