Wikibon's Dave Vellante and SiliconAngle's John Furrier talk inside theCUBE, about what they expect to see at Strata Hadoop World 2012. John asks Dave what he is looking to see at this years Strata Hadoop event. Dave says the theme's he is looking to see discussed are applications and application platforms (something he has noticed has been lacking in coverage), real-time query capabilities within the Hadoop platform. John brings up the great point of "the big misunderstanding gap". he attributes the misunderstanding to the explosion of big data of late and a lot of people misinterpretation of Hadoop as being Big Data itself. He says that the idea of big data is rampant, but there has been virtually little to no attention to the data itself. This is what causes this gap. One thing is clear "analytics really matter" and "the business side is relevant" to impact business value. John believes, these are themes that both stem from and affect big data. And merit the attention of the event.