Dave Kaval, San Jose Eathquakes, at SportsData 2014 with John Furrier and Jeff Kelly
During the interview featuring Dave Koval, President of the MLS San Jose Earthquakes, the more interesting take away was the realization that though each interview dealt with a major league sport, there is no one-size fits all approach for overall implementation. Koval cited specific technology requirements based on their fan demographic. Speaking to the organizations philosophy on tech Koval said, "I see it as an enabler. It helps create a better experience. One-third of our fans are millenials who only interact via their mobile. If you don't support that and their needs, they turn off."
But perhaps the most interesting innovation on the fan front is how the Earthquakes have endeavored to communicate with current and potential fans. "We have a Business Information unit with data scientists taking all of the information they can from soccer fans and bringing them together around the Quakes," Koval stated. "We even look at the [style of] language they use online and try to ascertain their personality to tailor our communications to them. It allows us to be able to market to them one-on-one."
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Dave Kaval - SportsDataSV 2014 - theCUBE
Dave Kaval, San Jose Eathquakes, at SportsData 2014 with John Furrier and Jeff Kelly
During the interview featuring Dave Koval, President of the MLS San Jose Earthquakes, the more interesting take away was the realization that though each interview dealt with a major league sport, there is no one-size fits all approach for overall implementation. Koval cited specific technology requirements based on their fan demographic. Speaking to the organizations philosophy on tech Koval said, "I see it as an enabler. It helps create a better experience. One-third of our fans are millenials who only interact via their mobile. If you don't support that and their needs, they turn off."
But perhaps the most interesting innovation on the fan front is how the Earthquakes have endeavored to communicate with current and potential fans. "We have a Business Information unit with data scientists taking all of the information they can from soccer fans and bringing them together around the Quakes," Koval stated. "We even look at the [style of] language they use online and try to ascertain their personality to tailor our communications to them. It allows us to be able to market to them one-on-one."
