Doug Garland, San Francisco 49ers, at SportsData 2014 with John Furrier and Jeff Kelly
If football is your cup of tea, you'll want to watch this interview with Doug Garland, General Manager of Stadium Experience and Technology for the San Francisco 49ers. It appears they have taken a page from NASCAR with regard to improving overall fan engagement and their future initiatives are, no doubt, going to revolutionize the fan experience in a big way.
Garland provided an interesting equation during the conversation. Citing the 160-foot wide Mitsubishi HD installed at AT&T Stadium in Arlington, Texas, he stated no such centerpiece would be going into the new Levi Field. The stadium, with a capacity of 70,000, is located in a region of the country where users replace mobile devices every year and a half at a price of $1,000. Rather than, as a team, spending $70 million on a large centerpiece screen, the 49ers opted to focus on putting together a network, including WiFi, that would utilize the screens nearly every fan is carrying with them.
At the new Levi Stadium, the fan experience via mobile device will begin before driving onto the property. From directing the fan to the stadium and to an available parking area through real-time data to letting them know which bathroom has the shortest lines, the fan's handheld device will be key to providing an improved experience.
"What else are we going to do? One of the other areas that we know is a big hassle for fans at the game is waiting in long lines at concession stands. If you go to a football game and you get hungry, you are trying to figure out which part of which quarter do I have to miss so I can go get that hot dog," Garland explained. "That's a trade-off we don't want our fans to have to make. So what we are going to enable at Levi Stadium is the ability for any fan sitting in any section of the stadium to order food and beverage to their seat using their mobile device."
But the football fan experience would be nothing without the beloved replays. The San Francisco 49ers has the "competition on the couch" firmly in its crosshairs with a value-add they are perfecting right now for the new stadium. Their new innovation will be replays streamed to each and every app-enabled mobile device in the stadium within 5-seconds after every play. As Garland notes, this will apply to every play, even plays with controversial calls and plays currently under review.
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Doug Garland - SportsDataSV 2014 - theCUBE
Doug Garland, San Francisco 49ers, at SportsData 2014 with John Furrier and Jeff Kelly
If football is your cup of tea, you'll want to watch this interview with Doug Garland, General Manager of Stadium Experience and Technology for the San Francisco 49ers. It appears they have taken a page from NASCAR with regard to improving overall fan engagement and their future initiatives are, no doubt, going to revolutionize the fan experience in a big way.
Garland provided an interesting equation during the conversation. Citing the 160-foot wide Mitsubishi HD installed at AT&T Stadium in Arlington, Texas, he stated no such centerpiece would be going into the new Levi Field. The stadium, with a capacity of 70,000, is located in a region of the country where users replace mobile devices every year and a half at a price of $1,000. Rather than, as a team, spending $70 million on a large centerpiece screen, the 49ers opted to focus on putting together a network, including WiFi, that would utilize the screens nearly every fan is carrying with them.
At the new Levi Stadium, the fan experience via mobile device will begin before driving onto the property. From directing the fan to the stadium and to an available parking area through real-time data to letting them know which bathroom has the shortest lines, the fan's handheld device will be key to providing an improved experience.
"What else are we going to do? One of the other areas that we know is a big hassle for fans at the game is waiting in long lines at concession stands. If you go to a football game and you get hungry, you are trying to figure out which part of which quarter do I have to miss so I can go get that hot dog," Garland explained. "That's a trade-off we don't want our fans to have to make. So what we are going to enable at Levi Stadium is the ability for any fan sitting in any section of the stadium to order food and beverage to their seat using their mobile device."
But the football fan experience would be nothing without the beloved replays. The San Francisco 49ers has the "competition on the couch" firmly in its crosshairs with a value-add they are perfecting right now for the new stadium. Their new innovation will be replays streamed to each and every app-enabled mobile device in the stadium within 5-seconds after every play. As Garland notes, this will apply to every play, even plays with controversial calls and plays currently under review.
