01. Matt Kraft, Dunkin' Brands, Visits #theCUBE!. (00:20)
02. What Are You Working On With Splunk. (00:49)
03. What Is Your Talk Going To Be On Thursday. (01:23)
04. How Did You Get To The Mobile App With Splunk. (01:38)
05. What Is The Main Premise Of The Mobile App. (03:27)
06. Was There A Lot Of Data You Didn't Use Before. (05:25)
07. What's The Coolest Thing You've Seen On The App. (07:03)
08. What's The Biggest Challenge That You've Had With The Mobile App. (07:59)
09. What User Pattern Have You Seen The Most. (09:01)
10. Are You Using This For Internal Operation Trends. (10:30)
11. What Are Your Thoughts On Digital Advertising. (10:58)
12. How Do You Answer The Question About What's Going On In IT. (13:31)
13. Where Do You Think An Area Of Improvement Is. (15:29)
14. Is This A Totally Different IT World We're Living In. (16:50)
Track List created with http://www.vinjavideo.com.
--- ---
Dunkin’ Donuts’ accelerated journey to targeted marketing | #splunkconf16
by Brittany Greaner | Sep 27, 2016
Many of us would never dream of forgetting our coffee on our daily rush to work in the morning. Sometimes, though, we may be forced to forgo our beloved cup of joe due to the long line of fellow coffee enthusiasts. Dunkin’ Donuts has been working to fix this exact issue with a new mobile app. This app now allows customers to order before arriving, saving time. Coffee lovers can choose which store they’re going to and even if they’re going to pick it up at the drive through or in-store.
Matt Kraft, architect of Retail and Mobile Technology at Dunkin’ Brands Group Inc., was interviewed by John Walls (@JohnWalls21) and John Furrier (@furrier), hosts of theCUBE, from the SiliconANGLE Media team, during Splunk.conf 2016, taking place at the Walt Disney World Swan and Dolphin Resorts in Orlando, FL.
An accelerated journey
But while the app didn’t come into being overnight, it did follow a faster path than one might suppose. “Our journey was typical but accelerated. … We brought Splunk in because some of us had previous experience with it, and once we did, we made headway very quickly,” said Kraft.
And with the technology in place and running smoothly, Dunkin’ Donuts is better able to focus on using the data for more than just fixing java errors. “Before, we were more interested in how the app was working. … There was also too much data to sift through until Splunk,” added Kraft.
A thoughtful process for a new advertising landscape
Now the company can turn its focus to what customers are doing with the application, and as a result of the data, they are able to increase its efficiency. But it’s not just the data itself – it’s what they do with it that matters, emphasized Kraft.
Targeted marketing is much more effective, and customers now expect advertisements to be relevant to them. “It’s not a flat advertising landscape anymore,” Kraft said. “Splunk is a great tool, but we also need a thoughtful process.”
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Matt Kraft, Dunkin' Brands | Splunk .conf2016
01. Matt Kraft, Dunkin' Brands, Visits #theCUBE!. (00:20)
02. What Are You Working On With Splunk. (00:49)
03. What Is Your Talk Going To Be On Thursday. (01:23)
04. How Did You Get To The Mobile App With Splunk. (01:38)
05. What Is The Main Premise Of The Mobile App. (03:27)
06. Was There A Lot Of Data You Didn't Use Before. (05:25)
07. What's The Coolest Thing You've Seen On The App. (07:03)
08. What's The Biggest Challenge That You've Had With The Mobile App. (07:59)
09. What User Pattern Have You Seen The Most. (09:01)
10. Are You Using This For Internal Operation Trends. (10:30)
11. What Are Your Thoughts On Digital Advertising. (10:58)
12. How Do You Answer The Question About What's Going On In IT. (13:31)
13. Where Do You Think An Area Of Improvement Is. (15:29)
14. Is This A Totally Different IT World We're Living In. (16:50)
Track List created with http://www.vinjavideo.com.
--- ---
Dunkin’ Donuts’ accelerated journey to targeted marketing | #splunkconf16
by Brittany Greaner | Sep 27, 2016
Many of us would never dream of forgetting our coffee on our daily rush to work in the morning. Sometimes, though, we may be forced to forgo our beloved cup of joe due to the long line of fellow coffee enthusiasts. Dunkin’ Donuts has been working to fix this exact issue with a new mobile app. This app now allows customers to order before arriving, saving time. Coffee lovers can choose which store they’re going to and even if they’re going to pick it up at the drive through or in-store.
Matt Kraft, architect of Retail and Mobile Technology at Dunkin’ Brands Group Inc., was interviewed by John Walls (@JohnWalls21) and John Furrier (@furrier), hosts of theCUBE, from the SiliconANGLE Media team, during Splunk.conf 2016, taking place at the Walt Disney World Swan and Dolphin Resorts in Orlando, FL.
An accelerated journey
But while the app didn’t come into being overnight, it did follow a faster path than one might suppose. “Our journey was typical but accelerated. … We brought Splunk in because some of us had previous experience with it, and once we did, we made headway very quickly,” said Kraft.
And with the technology in place and running smoothly, Dunkin’ Donuts is better able to focus on using the data for more than just fixing java errors. “Before, we were more interested in how the app was working. … There was also too much data to sift through until Splunk,” added Kraft.
A thoughtful process for a new advertising landscape
Now the company can turn its focus to what customers are doing with the application, and as a result of the data, they are able to increase its efficiency. But it’s not just the data itself – it’s what they do with it that matters, emphasized Kraft.
Targeted marketing is much more effective, and customers now expect advertisements to be relevant to them. “It’s not a flat advertising landscape anymore,” Kraft said. “Splunk is a great tool, but we also need a thoughtful process.”
