Stephen Sorkin, Splunk, at Splunk.conf 2014 with Jeff Kelly and Jeff Frick @theCUBE #theCUBE #splunkconf #Splunk #SiliconANGLE The crowdsourcing model is critical to every software business today, according to one Big Data executive. That is why Splunk Inc. focuses on increasing the quality of contributed content from customers and partners. Splunk’s Chief Strategy Officer Stephen Sorkin said that contributed applications were important for two main reasons – Splunkers have limited time dedicated to developing new apps, and they cannot always match the subject matter expertise Splunk customers have in certain fields. In his interview with theCUBE co-hosts Jeff Frick and Jeff Kelly at this year’s Splunk conference, Sorkin explained how Splunk needed its partners to “help us bring more data into a system, but also to extend into the long tail of interesting use cases.” Discussing time to market and technology development, Sorkin noted that “it’s best to think of technology as fluid. There is no one perfect architecture. It’s important not to worry too much about the perfect architecture, the important thing is to get something in front of customers very fast.”