Brian Goldfarb, Splunk, sits with Dave Vellante and John Walls for Splunk .conf 2017 in Washington, D.C.
#splunkconf17 #theCUBE
https://siliconangle.com/2017/11/29/splunk-taps-ecosystem-make-data-solutions-not-slogans-splunkconf17/
Splunk taps ecosystem to make data solutions, not slogans
Converting big data analytics into tangible business results is not easy — many businesses still struggle to do it. It doesn’t help that many software services vendors indiscriminately throw out slogans like digital transformation or form buzzworthy partnerships. What does help businesses actionize data are intimate customer conversations and deep, joint engineering efforts, according to Brian Goldfarb (pictured), chief marketing officer of Splunk Inc. With this in mind, Splunk teamed up with Dell EMC to manifest solutions customers asked for.
Splunk was active early in the big data market, when advanced analytics became a white hot tech trend. But the data log management provider never tooted the big data or digital transformation horn with its marketing, “because it doesn’t help anyone,” said Goldfarb in an interview during the Splunk .conf2017 event in Washington, D.C. earlier this year. “At the end of the day, you have to find the problems that our customers have and build solutions to help them solve that.”
That is why the company stays close to its customers through intimate conversations at events such as Splunk .conf2017, he added. Customers can share information with each other on best practices for working with Splunk, Goldfarb told John Walls (@JohnWalls21) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio. (* Disclosure below.)
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Brian Goldfarb, Splunk | Splunk .conf 2017
Brian Goldfarb, Splunk, sits with Dave Vellante and John Walls for Splunk .conf 2017 in Washington, D.C.
#splunkconf17 #theCUBE
https://siliconangle.com/2017/11/29/splunk-taps-ecosystem-make-data-solutions-not-slogans-splunkconf17/
Splunk taps ecosystem to make data solutions, not slogans
Converting big data analytics into tangible business results is not easy — many businesses still struggle to do it. It doesn’t help that many software services vendors indiscriminately throw out slogans like digital transformation or form buzzworthy partnerships. What does help businesses actionize data are intimate customer conversations and deep, joint engineering efforts, according to Brian Goldfarb (pictured), chief marketing officer of Splunk Inc. With this in mind, Splunk teamed up with Dell EMC to manifest solutions customers asked for.
Splunk was active early in the big data market, when advanced analytics became a white hot tech trend. But the data log management provider never tooted the big data or digital transformation horn with its marketing, “because it doesn’t help anyone,” said Goldfarb in an interview during the Splunk .conf2017 event in Washington, D.C. earlier this year. “At the end of the day, you have to find the problems that our customers have and build solutions to help them solve that.”
That is why the company stays close to its customers through intimate conversations at events such as Splunk .conf2017, he added. Customers can share information with each other on best practices for working with Splunk, Goldfarb told John Walls (@JohnWalls21) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio. (* Disclosure below.)
