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The Data Cloud transforms the way companies do business, and allows them to mobilize their data to drive massive business impact. This is especially true in the marketing department. Over the last 10 years, the number of data silos that CMOs must wrangle has proliferated, but meanwhile they have been held to more and more analytic scrutiny -- CMOs must be fluent in their customer data, and be able to prove their worth and ROI to the board room.
Thoughtspot, Wipro and Snowflake, respectively, help companies achieve more with their data. Hear how Scott Holden, Laura Langdon and Denise Persson have transformed their own customer base through data and navigated the evolution of the modern CMO role, first-hand in their careers.
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Mobilizing Data for Marketing - Transforming the Role of the CMO
Start your free trial today at http://www.snowflake.com
The Data Cloud transforms the way companies do business, and allows them to mobilize their data to drive massive business impact. This is especially true in the marketing department. Over the last 10 years, the number of data silos that CMOs must wrangle has proliferated, but meanwhile they have been held to more and more analytic scrutiny -- CMOs must be fluent in their customer data, and be able to prove their worth and ROI to the board room.
Thoughtspot, Wipro and Snowflake, respectively, help companies achieve more with their data. Hear how Scott Holden, Laura Langdon and Denise Persson have transformed their own customer base through data and navigated the evolution of the modern CMO role, first-hand in their careers.
