Marina Levinson, CIO Advisory Group, at ServiceNow Knowledge13 with Dave Vellante and Jeff Frick
Marina Levinson, the founding CEO of CIO Advisory Group, shared her insights into the IT market in a recent interview with Jeff Frick and Wikibon's Dave Vellante.
Levinson has been advising business and technology leaders for over 25 years, so she knows a thing or two about the industry. She made sure to highlight the unprecedented velocity of innovation at the start of the interview before listing the two biggest mega-trends she's tracking for her clients: cloud computing and mobile.
Levinson pointed out that the cloud is no longer an emerging trend. She believes that CIOs must invest in cloud-based services to keep their organizations on the same playing field as the competition. Mobile and the consumerization of IT are also here to stay -- even traditional data center vendors are acknowledging this fact. NetApp recently launched an iOS app that enables end-users to view data from their mobile device or tablet without having to worry about security or compliance.
Investing in new technologies is a key objective that CIOs must address to maintain their companies' competitive advantage. Levinson says that the simplicity and cost-effectiveness of the cloud enable organizations to focus on the development of business capabilities that have a direct impact on productivity and operational efficiency.
Shadow IT, a term that describes the unauthorized consumption of technology, is another phenomenon that CIOs have to tackle. In Levinson's personal experience, strengthening relationships with shadow IT providers is a far more effective course of action than appeasing the IT department.
She concludes the interview by providing a valuable piece of advice for vendors: prepare to ask hard questions. She also stressed the importance of researching prospective customers before heading into the conference room.
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Marina Levinson, CIO Advisory Group | ServiceNow Knowledge13
Marina Levinson, CIO Advisory Group, at ServiceNow Knowledge13 with Dave Vellante and Jeff Frick
Marina Levinson, the founding CEO of CIO Advisory Group, shared her insights into the IT market in a recent interview with Jeff Frick and Wikibon's Dave Vellante.
Levinson has been advising business and technology leaders for over 25 years, so she knows a thing or two about the industry. She made sure to highlight the unprecedented velocity of innovation at the start of the interview before listing the two biggest mega-trends she's tracking for her clients: cloud computing and mobile.
Levinson pointed out that the cloud is no longer an emerging trend. She believes that CIOs must invest in cloud-based services to keep their organizations on the same playing field as the competition. Mobile and the consumerization of IT are also here to stay -- even traditional data center vendors are acknowledging this fact. NetApp recently launched an iOS app that enables end-users to view data from their mobile device or tablet without having to worry about security or compliance.
Investing in new technologies is a key objective that CIOs must address to maintain their companies' competitive advantage. Levinson says that the simplicity and cost-effectiveness of the cloud enable organizations to focus on the development of business capabilities that have a direct impact on productivity and operational efficiency.
Shadow IT, a term that describes the unauthorized consumption of technology, is another phenomenon that CIOs have to tackle. In Levinson's personal experience, strengthening relationships with shadow IT providers is a far more effective course of action than appeasing the IT department.
She concludes the interview by providing a valuable piece of advice for vendors: prepare to ask hard questions. She also stressed the importance of researching prospective customers before heading into the conference room.
