01. Pat BakeySAPvisits #theCUBE!. (00:17) 02. The Industry Cloud Organization. (00:56) 03. Blurred Industry Lines and Vertical Integration. (03:05) 04. Competition is at the Business Model Level. (05:12) 05. Innovating the Unknown and Addressing Volatility. (08:00) 06. Swift and the Non-Coding Developer. (11:03) 07. A Possible Developer to Consumer Scenario. (13:28) 08. The Roadmap for the SAP/Apple Relationship. (15:15) 09. How the Industry Cloud Group Should Evolve. (16:45) 10. Takeaways from SAPPHIRE NOW 2016. (18:34) Track List created with http://www.vinjavideo.com. --- --- Blurred lines: Industry cloud defies gravity and boundaries | #SAPPHIRENOW by Marlene Den Bleyker | May 232016 The SAP Industry Cloud organization launched in 2014 to combine the company’s well-established industry strength and authority to develop industry-based cloud roadmaps to help the enterprise gain the speed and agility to simplify and transform business processes. Pat Bakeypresident of Industry Cloud at SAP SEa first-time visitor on theCUBEfrom the SiliconANGLE Media teamjoined cohosts John Furrier (@furrier) and Peter Burris (@plburris) to explain how the organization will fundamentally change the way SAP does business. The core of the cloud “When we talk about digitizationwhat customers are looking for todayit’s value and speed and agility” according to Bakey. “So the industry part of the equation is all about value.” His mission is to convey the value of the company’s innovations by providing customers with the confidence to invest in an innovation agenda. “In yesterday’s businessyour strength was in ownership of assets. The strength today is attributed … to these companies’ (ability) to compete on speedinnovation and agility” maintained Bakey. Your customer’s customer One common strategy that every customer in every industry is pursuingaccording to Bakey is getting close to the customer. “This is important and may seem rather simplisticbut it’s easy to say and hard to do” Bakey said. SAP is guiding its customers to understand what their customers and their customers’ customers are doing. Bakey said that this is causing the blurring of industries as companies begin to cross boundaries based on what they do. “Digital defies gravityit defies boundaries … and that is why you see this blurring of boundaries in a cross-industry place” he noted. Setting the table for digitization The SAP Industry Cloud organization sits at the table of innovation and growth and generally the whole board and enterprise relies on Bakey’s team to offer deep industry expertise. He feels it is less about assets and more about delivering insight and business model innovation in order to compete. Acknowledging that the world of digitization and massive innovation cannot come from one sourcehe asserted“We need to be the catalyst when it comes to defining what is remarkable about our technologysolve business problemsbut then we have to enable a massive ecosystem to innovate.” Sharing the Apple When discussing the Apple and SAP partnershipBakey said“It’s a step change on how these two great companies believe work will be done in the digital world. We will bring the best of a consumer user experience with the best of a business insight experience together.” He believes that the iOS mobile platform is severely underutilized in the enterprise and the future roadmap is to enable the SDK ecosystem where the real innovation lies. #SAPPHIRENOW #theCUBE