01. Mitchell KickSAPvisits #theCUBE!. (00:15) 02. The Global SAP Ecosystem. (00:58) 03. HANA Cloud and HANA Cloud Platform. (03:50) 04. Partnerships as Crucial Capabilities. (06:16) 05. Emerging Trends and the Optimization of Digital. (08:12) 06. Preparing and Enabling Customers to Compete Digitally. (11:45) Track List created with http://www.vinjavideo.com. --- --- It’s not your grandfather’s ecosystem: SAP drives innovation with new partnerships | #SAPPHIRENOW by Marlene Den Bleyker | May 262016 The SAP ecosystem is changing. While the company still maintains the traditional types of partners who resell SAP productsthere is a global ecosystem that includes partners who are either strategic service providers or technology partners. Mitchell Kickglobal VPhead of Strategy & ProgramsSAP Strategic Ecosystems at SAP SEjoined John Furrier (@furrier) and Peter Burris (@plburris)cohosts of theCUBEfrom the SiliconANGLE Media teamduring SAP Sapphire 2016 to discuss the company’s dynamic strategic partnerships. Furrier asked Kick how he sees the “chess board” of technology. “Names like AppleUberFacebooksome of these are not your grandfather’s SAP partners” Kick asserted. He feels that SAP is working with partners in new ways to co-innovate new solutions that provide advantages to the customer in the digital age. The new face of data for marketers SAP is partnering with Facebook to take social data and put it together with Hybris and Customer Engagement and Commerce (CEC) types of solutions that bring Facebook data and enterprise data in a manageable tool. Marketers can now do one-to-one marketing. This solution provides marketers with more insightful targeting. “Over the course of the last yearthere have been a number of interesting pilot examples. SAP is creating a solution that will be packaged as a turnkey [solution]” said Kick. Sharing the ‘Apple’ The SAP partnership with Apple is also a way for the company to offer partners and customers more opportunities to transform their businesses. “When you think about something like an Apple [partnership]the beauty is not only are we developing these beautiful industry applications that are going to be in targeted industries … but we are also developing the Software Developer Kitbasically taking that into the HANA Cloud Platformproviding a compelling reason to leverage these beautiful interfaces and tools to take advantage of native capabilities on the apple devices” he remarked. According to Kickcustomers need a whole solutionand he believes the partnership role is not only to implement software but to integrate and to extend itas well as to create micro services on top of it. He views the digital transformation in terms of “what difference does it make.” He listed three differences: changing the customer experience fundamentallyproviding a difference in how value is delivered and seeing a difference in business models. In essencehe stated when you combine these technology trendsthere must be a way to make money and grow opportunity for companies. #SAPPHIRENOW #theCUBE