Subbu Iyer, Riverbed | Riverbed Disrupt 2016
01. Subbu Iyer, Riverbed, Visits #theCUBE!. (00:19) 02. How Do You Feel About The Company. (00:47) 03. As You Come Onto The Company What Do You Want The Brand To Be. (02:14) 04. Are You The Substraight That Enables The User Experience. (04:19) 05. Do You Allow The Hybrid Infrastucture To Occur Between Different Clouds. (05:22) 06. Are You Marketing Tailwind Between Clouds. (06:57) 07. Talk About Your Relationship With Customers. (08:45) 08. What Are The Challenges That You See As You Go Forward. (11:09) 09. How Do You Break Through The Concerns In Networking. (13:21) 10. How Important Are Developers In Your Overall Marketing. (14:56) 11. Talk About The Importance Of Microservices To Riverbed. (17:27) 12. What Happens When A Customer Gets Visibility. (19:05) 13. What Are Your Thoughts On Disrupt And Where You Want To Take It. (20:16) Track List created with http://www.vinjavideo.com. --- --- Is a cloud-first strategy right for your company? | #Riverbed by Bev Terrell | Sep 13, 2016 As companies become more comfortable with cloud technology, more C-level executives are finding it better to lead with a cloud-first strategy, rather than adding a cloud solution as an afterthought to more traditional methods of computing. To expand on this new challenge, Subbu Iyer, SVP and CMO of Riverbed Technology, Inc., joined Dave Vellante (@dvellante) and Stu Miniman (@stu), cohosts of theCUBE, from the SiliconANGLE Media team, during Riverbed Disrupt, held at the Conrad Hotel in New York City, to discuss the new thinking around cloud. As Iyer pointed out, “Digital transformation is fueled from a cloud technology.” As the group discussed, the emphasis is more and more on the end users who may be on many different types of devices. Cloud gives companies the flexibility to run them, no matter where the users are located and no matter how they are accessing the cloud. APIs can fuel internal innovation Additionally, the increasing importance of Application Programming Interfaces (APIs) can help fuel internal innovation, reaching new customers, extending products and creating vibrant partner ecosystems. The resulting shift in the way business works is creating huge new opportunities for both individual organizations and global commerce as a whole. “It’s easier for a company … when you have a focused set of people within the company with whom to talk [about cloud computing],” said Iyer, noting the increased sophistication of corporate cloud buyers and users. He also touched on how there’s been more opportunities for Riverbed Techology to be viewed as a customer leader, helping its clients to not just handle current challenges, but also to anticipate future industry trends to the benefit of all.