#theCUBE #RapidMiner #RMWisdom16 #RMWisdom
01. Dr. Ingo Mierswa, RapidMiner, Visits #theCUBE. (00:20)
02. Purpose of Creating a Communication Device. (00:36)
03. Complexities of Predictive Analytics and the Human Factor. (03:38)
04. Balancing the Challenges of Being Data Driven. (09:27)
05. Business Outcome and Technical Feasability. (13:42)
06. RapidMiner Offers a Complete Platform. (16:05)
--- ---
Aliens and analytics: What is your data really telling you? | #RMWisdom16
by Marlene Den Bleyker | Jan 21, 2016
Back when Ingo Mierswa, founder and chief technology officer of RapidMiner (Rapid-I, Inc.), was a data scientist consulting with telco companies, he was tasked with solving data science problems around churn. While delivering his results, he had difficulties communicating his findings to business people who did not get value out of lines of code. Mierswa knew that it was incumbent upon him to visualize the outcomes for his clients. He founded RapidMiner centered around this principal.
Mierswa sat down with Dave Vellante and Jeff Frick, cohosts of theCUBE, from the SiliconANGLE Media media team, at RapidMiner Wisdom 2016 in New York City to talk about why his company is successful in the analytics space.
Confusing data
When Mierswa addressed event attendees this morning, he tried to explain the distance between the data and what the actual conclusions mean. “It is so easy to make all kinds of mistakes around data science,” he said. He explained how data can be confusing, using as an example the increase in the number of UFO sightings on July 4th. He asked, “Is this because aliens are looking at fireworks? No. It’s probably because people are looking at the fireworks thinking, ‘Is that unusual?’ And then they report this.”
Based on this analogy, Mierswa concluded that you need to look at more than the data. RapidMiner takes the results and communicates them in an easy-to-understand format, reuses data to become more efficient and is building a platform to take insights that will trigger an action or business process based on the data.
A value proposition
Making a point and proving value is what Mierswa believes organizations are seeking from data analytics. His vision is to make it extremely easy and leverage more knowledge into a platform to help companies make decisions established by the data and gut instinct.
@theCUBE
#RMWisdom16
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Dr. Ingo Mierswa, RapidMiner | RapidMiner Wisdom 2016
#theCUBE #RapidMiner #RMWisdom16 #RMWisdom
01. Dr. Ingo Mierswa, RapidMiner, Visits #theCUBE. (00:20)
02. Purpose of Creating a Communication Device. (00:36)
03. Complexities of Predictive Analytics and the Human Factor. (03:38)
04. Balancing the Challenges of Being Data Driven. (09:27)
05. Business Outcome and Technical Feasability. (13:42)
06. RapidMiner Offers a Complete Platform. (16:05)
--- ---
Aliens and analytics: What is your data really telling you? | #RMWisdom16
by Marlene Den Bleyker | Jan 21, 2016
Back when Ingo Mierswa, founder and chief technology officer of RapidMiner (Rapid-I, Inc.), was a data scientist consulting with telco companies, he was tasked with solving data science problems around churn. While delivering his results, he had difficulties communicating his findings to business people who did not get value out of lines of code. Mierswa knew that it was incumbent upon him to visualize the outcomes for his clients. He founded RapidMiner centered around this principal.
Mierswa sat down with Dave Vellante and Jeff Frick, cohosts of theCUBE, from the SiliconANGLE Media media team, at RapidMiner Wisdom 2016 in New York City to talk about why his company is successful in the analytics space.
Confusing data
When Mierswa addressed event attendees this morning, he tried to explain the distance between the data and what the actual conclusions mean. “It is so easy to make all kinds of mistakes around data science,” he said. He explained how data can be confusing, using as an example the increase in the number of UFO sightings on July 4th. He asked, “Is this because aliens are looking at fireworks? No. It’s probably because people are looking at the fireworks thinking, ‘Is that unusual?’ And then they report this.”
Based on this analogy, Mierswa concluded that you need to look at more than the data. RapidMiner takes the results and communicates them in an easy-to-understand format, reuses data to become more efficient and is building a platform to take insights that will trigger an action or business process based on the data.
A value proposition
Making a point and proving value is what Mierswa believes organizations are seeking from data analytics. His vision is to make it extremely easy and leverage more knowledge into a platform to help companies make decisions established by the data and gut instinct.
@theCUBE
#RMWisdom16
