01. Terry Hicks, Infusionsoft, Visits theCUBE !. (00:20)
02. Tell Us How You're Filling The Sales And Marketing Niche For Small Business. (00:41)
03. Give Us An Example Of The Level Of Service I Can Get. (01:57)
04. What Are Some Of The Tools You Can Equip Small Businesses With. (03:35)
05. What Is The Marketing Automation Arranged Around. (05:27)
06. Is This Most Of Your Customers First Time With Marketing Automation. (06:18)
07. What Are You Finding Out About The Audience This Week. (07:25)
08. How Has Working With Intuit Impacted What You've Been Able To Do. (09:38)
09. If Software Is Doing More Low Level Work For The Accountant Does This Free Them. (11:22)
10. As Intuit Changes It's Products What Does It Do To You. (12:07)
#theCUBE #QBConnect #InfusionSoft #Quickbooks #Intuit #SiliconANGLE #QBConnect16 @trhicks10
--- ---
Designing smarter, automated tools for small business marketers | #QBConnect
by Nelson Williams | Oct 25, 2016
For many small business owners, marketing can be a path to madness. Not only do they lack the skills to market effectively, but there are only so many hours in a day. Keeping up with marketing campaigns can be a full-time job all its own. However, effective marketing is the best way for a small business to draw the customers it needs to grow. This creates a space for a partner to help small business owners manage their marketing needs, according to Terry Hicks, chief product officer at Infusion Software Inc.
To shed some light on marketing for small business, John Walls (@JohnWalls21) and Jeff Frick (@JeffFrick), co-hosts of theCUBE*, from the SiliconANGLE Media team, spoke to Hicks during the QuickBooks Connect conference in San Jose, CA.
Managing small business relationships
What does marketing mean for small business owners? Hicks described what the work Infusion Software does, including customer relationship management, marketing and building engagement. He mentioned that the company can reduce risk and empower customers through the use of custom tools and marketing automation.
Hicks explained that Infusion Software packages its products to meet a range of customer needs depending on how the client goes to market. Businesses can also get additional functionality to meet their specific needs. Prices based on size and complexity allow companies to find the solution that’s right for their budget.
Planning for the right marketing tools
Infusion Software designs its products for where the customer is. Hicks pointed out that small businesses are not marketing experts, and they’re starved for time. They want smarter tools to help solve their problems. He stated that Infusion Software needs to design to remove the complexity of marketing.
Customers tend to start with a simple plan. Hicks spoke about how they help the customer lay out how to interact with their own customers, and how to follow up with with software automation. He felt it was inspiring to see this vision of the future of automation built around natural language and helping to solve problems.
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
QuickBooks Connect 2016 | San Jose. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For QuickBooks Connect 2016 | San Jose
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for QuickBooks Connect 2016 | San Jose.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
QuickBooks Connect 2016 | San Jose. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to QuickBooks Connect 2016 | San Jose
Please sign in with LinkedIn to continue to QuickBooks Connect 2016 | San Jose. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Terry Hicks, Infusionsoft | Quickbooks Connect 2016
01. Terry Hicks, Infusionsoft, Visits theCUBE !. (00:20)
02. Tell Us How You're Filling The Sales And Marketing Niche For Small Business. (00:41)
03. Give Us An Example Of The Level Of Service I Can Get. (01:57)
04. What Are Some Of The Tools You Can Equip Small Businesses With. (03:35)
05. What Is The Marketing Automation Arranged Around. (05:27)
06. Is This Most Of Your Customers First Time With Marketing Automation. (06:18)
07. What Are You Finding Out About The Audience This Week. (07:25)
08. How Has Working With Intuit Impacted What You've Been Able To Do. (09:38)
09. If Software Is Doing More Low Level Work For The Accountant Does This Free Them. (11:22)
10. As Intuit Changes It's Products What Does It Do To You. (12:07)
#theCUBE #QBConnect #InfusionSoft #Quickbooks #Intuit #SiliconANGLE #QBConnect16 @trhicks10
--- ---
Designing smarter, automated tools for small business marketers | #QBConnect
by Nelson Williams | Oct 25, 2016
For many small business owners, marketing can be a path to madness. Not only do they lack the skills to market effectively, but there are only so many hours in a day. Keeping up with marketing campaigns can be a full-time job all its own. However, effective marketing is the best way for a small business to draw the customers it needs to grow. This creates a space for a partner to help small business owners manage their marketing needs, according to Terry Hicks, chief product officer at Infusion Software Inc.
To shed some light on marketing for small business, John Walls (@JohnWalls21) and Jeff Frick (@JeffFrick), co-hosts of theCUBE*, from the SiliconANGLE Media team, spoke to Hicks during the QuickBooks Connect conference in San Jose, CA.
Managing small business relationships
What does marketing mean for small business owners? Hicks described what the work Infusion Software does, including customer relationship management, marketing and building engagement. He mentioned that the company can reduce risk and empower customers through the use of custom tools and marketing automation.
Hicks explained that Infusion Software packages its products to meet a range of customer needs depending on how the client goes to market. Businesses can also get additional functionality to meet their specific needs. Prices based on size and complexity allow companies to find the solution that’s right for their budget.
Planning for the right marketing tools
Infusion Software designs its products for where the customer is. Hicks pointed out that small businesses are not marketing experts, and they’re starved for time. They want smarter tools to help solve their problems. He stated that Infusion Software needs to design to remove the complexity of marketing.
Customers tend to start with a simple plan. Hicks spoke about how they help the customer lay out how to interact with their own customers, and how to follow up with with software automation. He felt it was inspiring to see this vision of the future of automation built around natural language and helping to solve problems.
