Laine Campbell, Blackbird.io | PerconaLive 2014
Laine Campbell, Blackbird.io at PerconaLive 2014 with John Furrier and Jeff Frick @thecube #theCUBE #PerconaLive #Blackbird #Percona Edging us ever closer to adding our 100th female tech athlete to #theCUBE alumni list, Blackbird CEO and Co-Founder Laine Campbell joined #theCUBE host Jeff Frick in between her keynote presentations this past week at PerconaLive 2014. Campbell chatted about her company's recent merger, DevOps as a strategic focus, Amazon Web Service's (AWS) roadmap, and the role of data in the future. Blackbird is a merger of two companies, PalaminoDB and DriveDev. PalaminoDB was a MySQL database operations and consulting company, while DriveDev was an operations shop with a DevOps focus. The companies completed their merger January 1st of this year to form Blackbird, an organization focused on taking everything up the stack. Campbell and her team wanted to create a company that could build everything with a heavy database focus. Campbell spoke candidly about AWS throughout the interview, noting that Blackbird started with AWS when clients started going to it. Campbell describes that, on more than one occasion that as her company's clients require or use different technologies, Blackbird has added supporting services from a management and build perspective. About 75 percent of Blackbird's customers are in some sort of cloud — Amazon, Google Compute, Rackspace, says Campbell. Realistically, she believes that the cloud is where everything is going. Every piece of infrastructure will be abstracted, says Campbell. The concept of DevOps' maturity and infrastructure-as-code becomes significantly more important in the world she describes. We get a much clearer picture of Blackbird's bread and butter when Frick asks Campbell what Blackbird's value-add is atop of AWS's infrastructure. Campbell explains that Amazon itself only wants to be a utility, not interested in running systems. So what Blackbird offers is to help clients from a strategic standpoint, as well as the selection process to determine which virtualized environment is the best choice. Until recently, Blackbird worked predominantly with start-ups that had reached mid-level maturity, with few enterprise clients. However, Campbell eludes that having a virtualized environment isn't simply 'optional' anymore, so her company's enterprise business is seemingly picking up. The largest portion of clients' Blackbird services are retail and gaming verticals.