Also sponsoring the event is IIX Inc., a peering startup led by Equinix co-founder Bill Norton that operates Internet Exchange Points, or IEPs, which enable organizations to exchange traffic with one another to reduce infrastructure costs. The firm recently closed a $10 million funding round led by New Enterprise Associates (NEA) that Furrier views as validation for the Peer 2.0 mission and the market as a whole. William B. Norton, IIX, at Peer 2.0 with John Furrier and Jeff Frick @theCUBE #theCUBE #Peer2 #SiliconANGLE