Courtney Nash is the editor at O'Reily Media. She joined John Furrier inside theCUBE at Velocity 2013 to review the highlights of the Conference. "The thing that I was the most surprised by was this focus on perception," Nash said. In terms of performance, "the time of a page to load used to be the Holy Grail," not it's about perception. If you can give people the perception of speed, that becomes more important than speed itself, she explained. Commenting on the notion of designing the trade-offs together, Nash said "design trade-off is interesting to me, what's happening is the pain points are moving up the stack." New things are now being considered by the front-end developers. Asked to talk about the Big Data aspect of the conference, Nash said that with Strata and Velocity there was an overlap on performance and data. "Especially with mobile, some of the biggest challenges are images and video," and those can be considered very big pieces of data. "Every technology problem is a people problem and every company is a technology company," Nash stated. Velocity has always been an event where there is a lot of talking about culture and change, failure and how to handle it. "Failure always comes down to a human component. You have to talk about where you see intersections between people of technology," a lot of failure points are right there. "Nobody can see what's in the stack anymore, you don't even understand what goes on under the hood," Nash said, discussing app development trends. One of the emerging sub-themes of Velocity, she said, was 'less is more', especially when regarding app development. "Most people see all this tech and tool they have available," but app development ha to start small. Talking about the future New York event, Nash said there will be a big focus on finance, "that's going to push the boundaries of data and performance," and bring security and privacy issues into a spotlight, much more than at the California event. #velocityconf @thecube