Mike Hoskins, Pervasive Software, with Dave Vellante and Jeff Kelly Mike Hoskins, CTO, EVP Pervasive Software, says that in a nutshell Pervasive is making Hadoop “faster and easier.” It’s all about making big data processing and data mining both faster and easier. While it’s not true that Hadoop is either slow or hard, the implementation of the technology is still immature and it’s being adapted to numerous different enterprises. Pervasive seeks to position themselves into that growth. At Strata Conference 2012, in The Cube with Dave Vellante and Jeff Kelly of Wikibon.org, he spoke about Pervasive DataRush, the Pervasive Software Big Data platform. Hoskins believes that DataRush blended with Hadoop will really put Pervasive on the map—it’s his “secret sauce” as he puts it. The big idea behind DataRush is all about fully exploiting servers with lots of cores and CPUs designed for heavy lifting; combine that with Hadoop and a technology like Hadoop could be spread across multiple nodes and thus leverage as many machines as can be plugged in. Pervasive focuses on streaming extremely large data dataspaces at the terabyte level, millions to hundreds of millions of rows, from the left possibly into something like HBase. The DataRush engine may be sold as a toolset to interested enterprise customers; however developers will be getting the SDK for free. Pervasive sees that there’s a great deal of interest in tools as they stand. By building a layer of tooling with DataRush’s high performance alongside the scalability of Hadoop, Hoskins believes that Pervasive can give a big data scalable end-to-end pipeline for predictive modeling and analysis. Hoskins says that Pervasive intends to make it a completely free model for developers who can download the SDK for no cost. After all, developers are your friends; and if its well adopted and proliferated he sees a potential monetization at the enterprise level for the tooling and its underlying business functionality. By releasing the SDK into the market, Pervasive will prove their model in the wild and give enterprise customers a reason to come to them for the tools. By interconnecting with Hadoop, and making it “easier and faster,” there’s a good chance that if DataRush does indeed bring the “secret sauce” there’s a good chance they’ll have interested parties beating a path to their door.