Enhanced video at http://vinja.tv/NWcvmRq8
01. Kevin Akeroyd, Oracle, Visits #theCUBE. (00:19)
02. Andrea Ward, Oracle, Visits #theCUBE. (00:36)
03. This Is a Simplification Story Not a Complication Story. (00:41)
04. Knowing How to Connect Your Data to the Customer. (02:40)
05. Customers Expect Engagement in Real Time. (07:30)
06. Commitment to Centralized Customer Data. (08:39)
07. Oracle's Focus on the Cloud and M&A. (10:13)
08. Contextualizing Social with Multiple Data Sources. (14:08)
09. Announcements and Customer Presentations at Oracle OpenWorld. (21:26)
Track List created with http://www.vinjavideo.com.
--- ---
Marketing in a Big Data, Cloud-driven world | #OOW15
by Nelson Williams | Oct 26, 2015
Marketing was never a simple place to be, but it was predictable. The company put out campaigns, the customer responded by buying something, maybe a survey came in from time to time. The digital transformation of business and the popularity of social media has changed all that. How does a company successfully market itself in such an environment?
To shed some light on this question, John Furrier, cohost of theCUBE, from the SiliconANGLE Media team, sat down with Kevin Akeroyd and Andrea Ward at the Oracle OpenWorld 2015 conference. Akeroyd is the general manager and senior VP of Oracle Marketing Cloud. Ward is the VP of Oracle Cloud Marketing.
Dealing with the changing world
The discussion started off with a look into how Cloud marketers explain all these new ways of doing business in the digital world. Akeroyd explained that not much really has changed. Customers, he said, still want the same things. In his opinion, the real difference is that the tools have fragmented across many new channels.
Ward then brought up the details of content marketing, as marketers know that can’t just engage the customer across one channel any more. They have to reach the customer with traditional advertising, social media, point-of-contact action, and in other ways. When Furrier asked what was holding companies back from doing things, Akeroyd pointed out that most companies aren’t organized operationally to run multiple channels, with too much disconnect to keep everything on track.
Oracle plants its flag in the Cloud
Furrier then asked the question of how Oracle’s journey to the Cloud had affected them. Ward replied that the company-wide Cloud focus had put wind in their sails, showing customers they were serious. Akeroyd added that Oracle’s ability to execute on this new strategy was fantastic. The company is aiming to become the leader in Cloud integration and is bringing together the technology, products and people to do just that.
To help, Akeroyd said, Oracle has made acquisitions to capitalize on the social media space. The vision was to take a social signal, pair it with other data, and contextualize the “whole” to create a real-time image of the customer. Ward then backed up this idea by mentioning that social media was part of all of its campaigns now, and was producing real demand that increased revenue.
@theCUBE
#oow15
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Kevin Akeroyd & Andrea Ward - Oracle OpenWorld 2015 - #OOW15 - #theCUBE
Enhanced video at http://vinja.tv/NWcvmRq8
01. Kevin Akeroyd, Oracle, Visits #theCUBE. (00:19)
02. Andrea Ward, Oracle, Visits #theCUBE. (00:36)
03. This Is a Simplification Story Not a Complication Story. (00:41)
04. Knowing How to Connect Your Data to the Customer. (02:40)
05. Customers Expect Engagement in Real Time. (07:30)
06. Commitment to Centralized Customer Data. (08:39)
07. Oracle's Focus on the Cloud and M&A. (10:13)
08. Contextualizing Social with Multiple Data Sources. (14:08)
09. Announcements and Customer Presentations at Oracle OpenWorld. (21:26)
Track List created with http://www.vinjavideo.com.
--- ---
Marketing in a Big Data, Cloud-driven world | #OOW15
by Nelson Williams | Oct 26, 2015
Marketing was never a simple place to be, but it was predictable. The company put out campaigns, the customer responded by buying something, maybe a survey came in from time to time. The digital transformation of business and the popularity of social media has changed all that. How does a company successfully market itself in such an environment?
To shed some light on this question, John Furrier, cohost of theCUBE, from the SiliconANGLE Media team, sat down with Kevin Akeroyd and Andrea Ward at the Oracle OpenWorld 2015 conference. Akeroyd is the general manager and senior VP of Oracle Marketing Cloud. Ward is the VP of Oracle Cloud Marketing.
Dealing with the changing world
The discussion started off with a look into how Cloud marketers explain all these new ways of doing business in the digital world. Akeroyd explained that not much really has changed. Customers, he said, still want the same things. In his opinion, the real difference is that the tools have fragmented across many new channels.
Ward then brought up the details of content marketing, as marketers know that can’t just engage the customer across one channel any more. They have to reach the customer with traditional advertising, social media, point-of-contact action, and in other ways. When Furrier asked what was holding companies back from doing things, Akeroyd pointed out that most companies aren’t organized operationally to run multiple channels, with too much disconnect to keep everything on track.
Oracle plants its flag in the Cloud
Furrier then asked the question of how Oracle’s journey to the Cloud had affected them. Ward replied that the company-wide Cloud focus had put wind in their sails, showing customers they were serious. Akeroyd added that Oracle’s ability to execute on this new strategy was fantastic. The company is aiming to become the leader in Cloud integration and is bringing together the technology, products and people to do just that.
To help, Akeroyd said, Oracle has made acquisitions to capitalize on the social media space. The vision was to take a social signal, pair it with other data, and contextualize the “whole” to create a real-time image of the customer. Ward then backed up this idea by mentioning that social media was part of all of its campaigns now, and was producing real demand that increased revenue.
@theCUBE
#oow15
