Enhanced video at http://vinja.tv/JBxb3QcT 01. Wrap Up Day 2, Live from Oracle OpenWorld 2015. (00:20) 02. Oracle Is a Big Player in the Cloud. (01:04) 03. Customers Skeptical of "One Cloud Messaging". (01:47) 04. Oracle Integration and Licensing. (03:43) 05. Oracle Has to Disrupt Themselves. (05:41) 06. Great Portfolio around SaaS. (08:50) 07. Marketing Cloud Messaging and Security on the Chip. (10:04) 08. Oracle's Move into Cloud Solutions. (12:09) 09. Upcoming Coverage on #theCUBE. (14:43) Track List created with http://www.vinjavideo.com. --- --- OpenWorld highlights: Can Oracle succeed beyond SaaS? | #oow15 by Kristen Nicole | Oct 26, 2015 If you’d asked four years ago, some analysts may not have had much faith in Oracle’s cloud offerings. But last year we saw the onset of a new era for Oracle, with the software provider gaining momentum ever since. At this year’s annual Oracle OpenWorld event, we’re finally seeing some products behind their cloud push, and the customers and analysts alike seem impressed. Wrapping up coverage of Oracle OpenWorld’s Day 1 kickoff, analysts and co-hosts of theCUBE, from the SiliconANGLE Media team, John Furrier, Stu Miniman and Brian Gracely discussed the event’s keynote presentations, feedback from customers and vendors on the floor. All about the cloud “Oracle is good at making everyone talk about what they’re saying,” noted Miniman, acknowledging that Oracle has some of the stickiest applications in today’s cloud market. The challenge will be pushing for a leadership position in cloud amongst other heavy hitters like Amazon Web Services (AWS), Microsoft and IBM. Despite the moves, Oracle rivals are making in cloud services, Oracle customers should be in good shape, Furrier added. With many enterprises having already made large investments in cloud infrastructure, the cost of migrating away from, or to, Oracle is high. So what’s the reality for customers here? If you look at Oracle’s messaging, there’s a new and clear push toward cloud at this year’s event. Gracely recalled last year’s OpenWorld where Oracle Founder and CTO Larry Ellison revealed his company’s newfound dedication to the cloud, an announcement that may have surprised many and demonstrated Oracle’s need to move in tandem with industry trends. This cloud marketing has been an especially good fit for Oracle enterprise developers, making an appeal for easy integration with existing Oracle products, Furrier noted. It seems existing Oracle customers will benefit the most from Oracle’s latest initiative, especially if they’re already comfortable with Oracle applications. Miniman pointed out the business model behind Oracle that’s enabled the company to control its environment through licensing agreements. And while others in the cloud market are shifting away from this type of business model, Oracle’s upgraded its portfolio to make it worth its customers’ while. “You know you’ll be safe in those environments,” Miniman said, speaking of Oracle’s licensing agreement in respect to the ease of integration for existing customers to stick around. Oracle has to disrupt themselves Despite the strides Oracle has made in the past year, the panel still wonders if Oracle is prepared to disrupt themselves to prove a true leader in the cloud space. One area of contention is open source, where the analysts aren’t entirely convinced of Oracle’s dedication. Both Furrier and Miniman would like to see more transparency in Oracle’s open-source efforts, noting that Oracle’s discussed its support of initiatives like OpenStack, but so far have provided little detail as to how the open-source technology is being leveraged. Miniman thinks Oracle is playing a different game than AWS in terms of marketing cloud services, noting that Oracle is focusing efforts in areas it knows it can succeed. “They’re not playing the price-cutting war like AWS is,” he said. One area of true disruption for Oracle appears to be security at the chip level, as the company unveiled its plans to encrypt data on silicon components. Bearing the fruit of its acquisition of Sun Microsystems, Inc., Oracle is appropriately layering security at even more levels of the stack. “Some vendors I’ve talked to agree that the hardware and software need to be married there,” Miniman said. “It’s not all about commoditization. Oracle puts investment there.” Can Oracle win beyond SaaS? When it’s all said and done, Oracle seems to have a great portfolio around SaaS, and Gracely noted that the company’s new efforts of helping existing customers integrate and new customers migrate to Oracle cloud services will go over well. Yet Gracely wonders how Oracle will fare in the Industry-as-a-Service space. “AWS won the first game; Oracle wants to win the second game. Can Oracle win beyond SaaS?” Gracely asked. @theCUBE #oow15