01. Ron Corbisier, Relationship One, Visits #theCUBE!. (00:20)
02. Ryan Buma, Oracle Marketing, Visits #theCUBE!. (00:25)
03. What Is It Like To Work With Oracle. (00:41)
04. Is Technology An Enabler And Where Is The Value Shifting To. (02:29)
05. Do You Think Everything Looks Like A Technology Map Now. (04:20)
06. What Does Some Of The Delivery Challenges Look Like. (06:14)
07. Retail Customers Have Problems That Aren't Apps But Data How Do They Deal With T. (09:32)
08. How Would You Engage A Customer To Help With Data. (12:33)
09. Share With Us What Relationship One Is Doing. (13:38)
10. Why Are You Exclusive To Oracle. (15:22)
Track List created with http://www.vinjavideo.com.
--- ---
The marketer’s toolkit: Marketing is now more than branding and logo | #MME16
by Teryn O'Brien | Apr 29, 2016
With the vast amount of technology within a marketer’s grasp, how does a marketer best implement technology into their work?
Ryan Buma, group VP of AppCloud at Oracle Marketing Cloud, and Ron Corbisier, CEO of Relationship One, talked about implementing marketing technology with John Furrier (@furrier), cohost of theCUBE, from the SiliconANGLE Media team, during the Oracle Modern Marketing Experience 2016 in Las Vegas.
Leveling up a marketing strategy
“[There’s] this mass amount of technology that’s part of a marketer’s toolkit, ” said Corbisier. “The problem is the vast majority of them are closed. They’re not open. They don’t connect.”
When investing in a technology platform, a company has to focus on connecting and implementing those systems together. “You have to think of the total coast of ownership,” he explained. “They have to plug and play very easily.”
Delivery challenges in marketing
For marketing now, the activities are much more complex. “It’s no longer, ‘I’m going to create the brand, and the voice of the brand, and the logo,'” said Buma. “That’s important still, but there are so many more marketing activities going on, and all of that has to get integrated to a centralized strategy.”
According to Buma, successful companies must have a full-service capability — everything from branding to technical innovation.
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Community Invitation
Ron Corbisier & Ryan Buma - Oracle Modern Marketing - #mme16 - #theCUBE
01. Ron Corbisier, Relationship One, Visits #theCUBE!. (00:20)
02. Ryan Buma, Oracle Marketing, Visits #theCUBE!. (00:25)
03. What Is It Like To Work With Oracle. (00:41)
04. Is Technology An Enabler And Where Is The Value Shifting To. (02:29)
05. Do You Think Everything Looks Like A Technology Map Now. (04:20)
06. What Does Some Of The Delivery Challenges Look Like. (06:14)
07. Retail Customers Have Problems That Aren't Apps But Data How Do They Deal With T. (09:32)
08. How Would You Engage A Customer To Help With Data. (12:33)
09. Share With Us What Relationship One Is Doing. (13:38)
10. Why Are You Exclusive To Oracle. (15:22)
Track List created with http://www.vinjavideo.com.
--- ---
The marketer’s toolkit: Marketing is now more than branding and logo | #MME16
by Teryn O'Brien | Apr 29, 2016
With the vast amount of technology within a marketer’s grasp, how does a marketer best implement technology into their work?
Ryan Buma, group VP of AppCloud at Oracle Marketing Cloud, and Ron Corbisier, CEO of Relationship One, talked about implementing marketing technology with John Furrier (@furrier), cohost of theCUBE, from the SiliconANGLE Media team, during the Oracle Modern Marketing Experience 2016 in Las Vegas.
Leveling up a marketing strategy
“[There’s] this mass amount of technology that’s part of a marketer’s toolkit, ” said Corbisier. “The problem is the vast majority of them are closed. They’re not open. They don’t connect.”
When investing in a technology platform, a company has to focus on connecting and implementing those systems together. “You have to think of the total coast of ownership,” he explained. “They have to plug and play very easily.”
Delivery challenges in marketing
For marketing now, the activities are much more complex. “It’s no longer, ‘I’m going to create the brand, and the voice of the brand, and the logo,'” said Buma. “That’s important still, but there are so many more marketing activities going on, and all of that has to get integrated to a centralized strategy.”
According to Buma, successful companies must have a full-service capability — everything from branding to technical innovation.
