Jeff Frick talks with Richard Hirschmann, CEO of North America at ThyssenKrupp Presta Steering at the North American International Auto Show in Detroit, Michigan.
#theCUBE #ThyssenKrupp #SiliconANGLE #NAIAS @NAIASDetroit
https://siliconangle.com/2017/01/12/conventional-vs-autonomous-cars-not-zero-sum-game-naias/
Why conventional vs. autonomous cars is not a zero-sum game | #NAIAS
It’s not difficult to find predictions about autonomous vehicles completely replacing conventional ones in the near future. Naturally, this may have some in the automotive business worried about the industry’s trajectory. Will there be a place for their skills as conventional car engineers in the autonomous future?
“I strongly believe that we still will have conventional cars like we have today,” said Richard Hirschmann, CEO of North America at ThyssenKrupp Presta Steering. Hirschmann told Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, during the North American International Auto Show that he’s not losing sleep over autonomous vehicles replacing conventional ones.
He explained that technological advances in autonomous and software-powered driving can be used to improve conventional cars rather than make them obsolete. “There are huge opportunities for completely new business areas which are not covered today by cars,” he said.
The new ‘hybrid’ vehicle
Hirschmann gave the example of new steering technology in otherwise “conventional” cars. He spoke about the research ThyssenKrupp Presta Steering is conducting on software-optimized steering.
“The advantage really comes in combination with all these autonomous technologies, because you can move the steering wheel independently from the wheels,” he said.
He also stated that the technology can correct poor steering without any effort or even knowledge on the part of the driver. Also, he said they can have a fully autonomous steering option. “You can have the steering wheel standing still and the wheels of the car are still turning,” he explained.
Hirschmann also said the company’s platform can communicate with the car remotely through Internet of Things technology.
“We use sensors from the car, so we don’t provide any of the sensors. We get this information over the bus system [Controller Area Network, or CAN Bus] from the car, and we use it to activate the steering,” he explained.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the North American International Auto Show.
#theCUBE #ThyssenKrupp #SiliconANGLE #NAIAS @NAIASDetroit
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
North American International Auto Show 2017 #NAIAS. If you don’t think you received an email check your
spam folder.
Sign in to North American International Auto Show 2017 #NAIAS.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For North American International Auto Show 2017 #NAIAS
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for North American International Auto Show 2017 #NAIAS.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
North American International Auto Show 2017 #NAIAS. If you don’t think you received an email check your
spam folder.
Sign in to North American International Auto Show 2017 #NAIAS.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to North American International Auto Show 2017 #NAIAS
Please sign in with LinkedIn to continue to North American International Auto Show 2017 #NAIAS. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Richard Hirschmann, ThyssenKrupp | North American International Auto Show (NAIAS) 2017
Jeff Frick talks with Richard Hirschmann, CEO of North America at ThyssenKrupp Presta Steering at the North American International Auto Show in Detroit, Michigan.
#theCUBE #ThyssenKrupp #SiliconANGLE #NAIAS @NAIASDetroit
https://siliconangle.com/2017/01/12/conventional-vs-autonomous-cars-not-zero-sum-game-naias/
Why conventional vs. autonomous cars is not a zero-sum game | #NAIAS
It’s not difficult to find predictions about autonomous vehicles completely replacing conventional ones in the near future. Naturally, this may have some in the automotive business worried about the industry’s trajectory. Will there be a place for their skills as conventional car engineers in the autonomous future?
“I strongly believe that we still will have conventional cars like we have today,” said Richard Hirschmann, CEO of North America at ThyssenKrupp Presta Steering. Hirschmann told Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, during the North American International Auto Show that he’s not losing sleep over autonomous vehicles replacing conventional ones.
He explained that technological advances in autonomous and software-powered driving can be used to improve conventional cars rather than make them obsolete. “There are huge opportunities for completely new business areas which are not covered today by cars,” he said.
The new ‘hybrid’ vehicle
Hirschmann gave the example of new steering technology in otherwise “conventional” cars. He spoke about the research ThyssenKrupp Presta Steering is conducting on software-optimized steering.
“The advantage really comes in combination with all these autonomous technologies, because you can move the steering wheel independently from the wheels,” he said.
He also stated that the technology can correct poor steering without any effort or even knowledge on the part of the driver. Also, he said they can have a fully autonomous steering option. “You can have the steering wheel standing still and the wheels of the car are still turning,” he explained.
Hirschmann also said the company’s platform can communicate with the car remotely through Internet of Things technology.
“We use sensors from the car, so we don’t provide any of the sensors. We get this information over the bus system [Controller Area Network, or CAN Bus] from the car, and we use it to activate the steering,” he explained.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the North American International Auto Show.
#theCUBE #ThyssenKrupp #SiliconANGLE #NAIAS @NAIASDetroit
