Sachin Lulla, Global Watson IoT for Auto Leader, IBM, talks with Jeff Frick at the North American International Auto Show
https://siliconangle.com/2017/01/13/self-driving-minibus-concept-market-12-weeks-yep-heres-naias/
A self-driving minibus from concept to market in 12 weeks? Yep, here’s how AI did it | #NAIAS
Shortening the time a company can go from concept through testing to market can save and earn them money and result in better quality products. We spoke with one International Business Machine Corp. employee who shared how he used new technology to deliver a fully functioning self-driving minibus to market in 12 weeks.
Sachin Lulla, Global Watson IoT for Auto Leader – AutoLab, spoke about how his group delivers IBM technology to companies to help them create better products in a shorter time frame.
“AutoLab is our incubation engine to take all of IBM’s digital innovation capabilities and take them in a very rapid agile manner to cocreate with our clients,” he said.
The wisdom of crowds
During the North American International Auto Show, Lulla told Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, about one recent example of this process: Olli.
“It’s the world’s first 3D printed autonomous self-driving minibus with Watson inside,” he explained. They helped develop Ollie for Local Motors, a company Lulla said has done a great job of crowd-sourcing vehicle designs.
“We did the same with our Watson technology, crowd-sourcing ideas on use cases with the Olli, developing it and then actually going to market with it in 12 weeks for the launch in Washington, D.C.,” he said.
Lulla explained that Olli’s “cognitive riding experience” was fine-tuned with the help of the Watson application, which received 10,000 interactions on the first day.
No monetization without personalization
Lulla stated that autonomous vehicle makers seem to be in a rush to monetize their drivers’ data. To this he said, “Personalization leads to monetization, and not the other way around.”
He added that is where cognitive technology like Watson comes into play. For example, “If I know you stop and pick up a cup of Starbucks coffee every Monday before work, that’s when I’ll prompt you with the latest offer from Starbucks,” he said.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the North American International Auto Show.
#theCUBE #NAIAS 2017 #SiliconANGLE @NAIASDetroit @IBM @SiliconANGLE theCUBE
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
North American International Auto Show 2017 #NAIAS. If you don’t think you received an email check your
spam folder.
Sign in to North American International Auto Show 2017 #NAIAS.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For North American International Auto Show 2017 #NAIAS
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for North American International Auto Show 2017 #NAIAS.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
North American International Auto Show 2017 #NAIAS. If you don’t think you received an email check your
spam folder.
Sign in to North American International Auto Show 2017 #NAIAS.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to North American International Auto Show 2017 #NAIAS
Please sign in with LinkedIn to continue to North American International Auto Show 2017 #NAIAS. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Sachin Lulla, IBM | North American International Auto Show (NAIAS) 2017
Sachin Lulla, Global Watson IoT for Auto Leader, IBM, talks with Jeff Frick at the North American International Auto Show
https://siliconangle.com/2017/01/13/self-driving-minibus-concept-market-12-weeks-yep-heres-naias/
A self-driving minibus from concept to market in 12 weeks? Yep, here’s how AI did it | #NAIAS
Shortening the time a company can go from concept through testing to market can save and earn them money and result in better quality products. We spoke with one International Business Machine Corp. employee who shared how he used new technology to deliver a fully functioning self-driving minibus to market in 12 weeks.
Sachin Lulla, Global Watson IoT for Auto Leader – AutoLab, spoke about how his group delivers IBM technology to companies to help them create better products in a shorter time frame.
“AutoLab is our incubation engine to take all of IBM’s digital innovation capabilities and take them in a very rapid agile manner to cocreate with our clients,” he said.
The wisdom of crowds
During the North American International Auto Show, Lulla told Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile live streaming studio, about one recent example of this process: Olli.
“It’s the world’s first 3D printed autonomous self-driving minibus with Watson inside,” he explained. They helped develop Ollie for Local Motors, a company Lulla said has done a great job of crowd-sourcing vehicle designs.
“We did the same with our Watson technology, crowd-sourcing ideas on use cases with the Olli, developing it and then actually going to market with it in 12 weeks for the launch in Washington, D.C.,” he said.
Lulla explained that Olli’s “cognitive riding experience” was fine-tuned with the help of the Watson application, which received 10,000 interactions on the first day.
No monetization without personalization
Lulla stated that autonomous vehicle makers seem to be in a rush to monetize their drivers’ data. To this he said, “Personalization leads to monetization, and not the other way around.”
He added that is where cognitive technology like Watson comes into play. For example, “If I know you stop and pick up a cup of Starbucks coffee every Monday before work, that’s when I’ll prompt you with the latest offer from Starbucks,” he said.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of the North American International Auto Show.
#theCUBE #NAIAS 2017 #SiliconANGLE @NAIASDetroit @IBM @SiliconANGLE theCUBE
