Suresh Vasudevan, Nimble Storage, with John Furrier and Stu Miniman at Nimble Adaptive Flash Launch - (2014) @thecube Some organizations hire wave-making “superstars” without considering their effect on a business’ team atmosphere. Nimble Storage is not that type of organization, said CEO Suresh Vasudevan, when he stopped by theCUBE during the Nimble Storage Adaptive Flash Platform launch event. Their collaborative, “no jerks” company culture has helped Nimble Storage continue to provide innovative product offerings in a tumultuous storage market. Responding to host John Furrier’s question about whether massive changes in the storage market confuse customers, Vasudevan spoke to the huge variety of choices with which customers are now faced. He cautioned, though, that while there seem to be a plethora of startups in the storage market– “forty, fifty startups in just the last three or four years–” their ability to stay in business varies drastically: “of the fifty, only five will survive.” Amidst the rapid change, Vasudevan commented, business priorities also confused customers: “It was growth at all costs.” Recently though, Vasudevan explained that he has been seeing the market try to find a way to deliver “hyper growth” without sacrificing “operating leverage” or “a sustainable business model.” He credits part of Nimble Storage’s current success to the fact that they’ve always “held dear” all three of the business concepts. Nimble Storage’s Adaptive Flash Platform June 11th marked the product launch of Nimble Storage’s newest product offering, an Adaptive Flash Storage Platform. This new platform’s main strength, Vasudevan said, is it’s ability to blend “performance and capacity.” “The architecture,” he said, “is built to flexibly deliver” what the application needs to perform the customer’s workloads most efficiently. He described the product as a “high-end version” of their platform that offers “performance that rivals mainstream flash arrays,” so clients can “scale out faster.” It’s also “extremely cost-effective for storage capacity.” Indeed, Vasudevan said, the “breadth of the platform” allows it to “address any workload.” It offers the “performance of all flash drives with the price of hybrid.” Why Compression rather than Deduplication? Responding to host Stu Miniman’s question about why Nimble Storage decided against using deduplication, Vasudevan explained why he thinks compression and provision are adequate: 1. “The new system doesn’t address object storage” and so, “with 10 snapshots we’re solving the same problem that deduplicated backups do.” 2. “In the case of server farms, typically you can use zero-copy cloning to deliver the benefits that dedupe does.” . The typical benefit that dedupe delivers, says Vasudevan, is about 20-35 percent. He doesn’t consider that benefit high enough to “go after dedupe specifically because [Nimble Storage] systems deliver very high performance using low-cost drives.” That was the “underpinning” Vasudevan says his company wrestled with: “given that we were already using low-cost drives, we would have to spend a lot on memory to maintain the dedupe hash tables and the savings are going to be 20-30 percent so they don’t cost-justify.” With more Flash, dedupe is inevitable Vasudevan was sure to call out, though, that “as you start to evolve toward systems that have very high Flash content,” deduplication becomes necessary. It’s a question of cost: “If you’re going to spend more on memory to facilitate deduplication, more one CPU — at what point does the underlying media-cost reduction justify that extra expense?”