Martin Booth talks with Jeff Frick at Western Digital headquarters in Milpitas, CA.
#AutoTechCouncil #theCUBE
https://siliconangle.com/2017/07/27/storage-solutions-enable-edge-computing-for-autonomous-vehicles-autotech/
Storage solutions enable edge computing for autonomous vehicles
While some tech applications, such as mobile or personal computing, have started to flatten out, the semiconductor industry has seen dramatic growth in the automotive space over the past few years. Many of the big players are focusing their attention on the nascent semiconductor market, thanks to tech like the Internet of Things, as seen in the recent move by Qualcomm Technologies Inc. to acquire NXP Semiconductors N.V., a strong player in automotive controllers.
So where do storage solutions fit into the evolving self-driving car mix?
“It’s not just one system in the car. The systems are going to be distributed, and each of them are going to have their own unique requirements,” said Martin Booth, director of marketing at Western Digital Corp. “It’s not just the autonomous computer; it’s the infotainment, the digital cluster. There is a vehicle-to-vehicle communications module, there’s a telemetrics gateway, there’s a drive recorder and dash cameras … there’s a lot of different applications in the car where there’s going to be storage requirements.”
Booth spoke with Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during this year’s Auto Tech Council – Innovation in Motion event in Miltpitas, California. They discussed how Western Digital is positioning itself to tackle the storage needs in the autonomous-vehicle market. (* Disclosure below.)
Extra reliability required
The automotive applications present a new set of reliability requirements for semiconductor devices that must be addressed in order to enter the market, Booth pointed out.
“In a car the temperature ranges that you’re dealing with, the longevity of the product in the field, and the reliability considerations are very different from a mobile phone, for example,” he stated.
Once reliability concerns are alleviated, storage plays a critical role in enabling self-driving vehicles. Although much of the data processing for high-level mapping and algorithms happen in the cloud, the sheer amount of sensor data requires local storage for computation.
“The data is coming at you in gigabytes per second, and that has to be processed locally. You don’t have enough bandwidth to go to the cloud … you need a local copy of the data to do the edge processing,” Booth stated.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of Auto Tech Council – Innovation in Motion. (* Disclosure: TheCUBE is a paid media partner for Auto Tech Council – Innovation in Motion. Neither Western Digital Corp., the event sponsor, nor other sponsors have editorial influence on theCUBE or SiliconANGLE.)
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Innovation in Motion 2017. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For Innovation in Motion 2017
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for Innovation in Motion 2017.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Innovation in Motion 2017. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to Innovation in Motion 2017
Please sign in with LinkedIn to continue to Innovation in Motion 2017. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Martin Booth, Western Digital | AutoTech Council - Innovation in Motion
Martin Booth talks with Jeff Frick at Western Digital headquarters in Milpitas, CA.
#AutoTechCouncil #theCUBE
https://siliconangle.com/2017/07/27/storage-solutions-enable-edge-computing-for-autonomous-vehicles-autotech/
Storage solutions enable edge computing for autonomous vehicles
While some tech applications, such as mobile or personal computing, have started to flatten out, the semiconductor industry has seen dramatic growth in the automotive space over the past few years. Many of the big players are focusing their attention on the nascent semiconductor market, thanks to tech like the Internet of Things, as seen in the recent move by Qualcomm Technologies Inc. to acquire NXP Semiconductors N.V., a strong player in automotive controllers.
So where do storage solutions fit into the evolving self-driving car mix?
“It’s not just one system in the car. The systems are going to be distributed, and each of them are going to have their own unique requirements,” said Martin Booth, director of marketing at Western Digital Corp. “It’s not just the autonomous computer; it’s the infotainment, the digital cluster. There is a vehicle-to-vehicle communications module, there’s a telemetrics gateway, there’s a drive recorder and dash cameras … there’s a lot of different applications in the car where there’s going to be storage requirements.”
Booth spoke with Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during this year’s Auto Tech Council – Innovation in Motion event in Miltpitas, California. They discussed how Western Digital is positioning itself to tackle the storage needs in the autonomous-vehicle market. (* Disclosure below.)
Extra reliability required
The automotive applications present a new set of reliability requirements for semiconductor devices that must be addressed in order to enter the market, Booth pointed out.
“In a car the temperature ranges that you’re dealing with, the longevity of the product in the field, and the reliability considerations are very different from a mobile phone, for example,” he stated.
Once reliability concerns are alleviated, storage plays a critical role in enabling self-driving vehicles. Although much of the data processing for high-level mapping and algorithms happen in the cloud, the sheer amount of sensor data requires local storage for computation.
“The data is coming at you in gigabytes per second, and that has to be processed locally. You don’t have enough bandwidth to go to the cloud … you need a local copy of the data to do the edge processing,” Booth stated.
Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of Auto Tech Council – Innovation in Motion. (* Disclosure: TheCUBE is a paid media partner for Auto Tech Council – Innovation in Motion. Neither Western Digital Corp., the event sponsor, nor other sponsors have editorial influence on theCUBE or SiliconANGLE.)
