01. Marc Scibelli, Infor, Visits #theCUBE!. (00:20)
02. Give Us The Update On Hook And Loop. (00:34)
03. The Challenges Of Taking Legacy Software Platform And Bringing In A New UX. (02:06)
04. Are The Design Folks A Fundamental Part. (04:02)
05. How Are You Set Up Relative To Apple And Facebook. (06:01)
06. What Is The Strategy And Where Are You At Becoming Digital. (07:50)
07. What Advice Do You Give CFO's. (10:36)
08. Is The Rest Of The Organization Up To Connecting Their Software To Your Vision. (11:51)
09. How Is Your Ad Agency Translating To Digital Strategist. (13:44)
10. What Are Your Thoughts On Inform 2016. (16:30)
Track List created with http://www.vinjavideo.com.
--- ---
Filling the gaps in operating ecosystems with ‘connective tissue’ | #Inforum16
by Amber Johnson | Jul 12, 2016 |
During the last four years, Infor, Inc. has been undergoing a transformation. Marc Scibelli, chief creative officer head of Digital Transformation Strategies at Infor, described the process as an internal “pivot.” Scibelli remarked that the company is currently focused on taking that successful transformation and delivering it to customers, which he deemed as a “transformational model.”
Scibelli spoke with Dave Vellante (@dvellante) and George Gilbert (@ggilbert41), cohosts of theCUBE, from the SiliconANGLE Media team, at Inforum 2016 in New York City. He determined that getting customers to “embrace the [digital] transformation” is often the hardest part of his job. Part of how Infor convinces customers to take the plunge is by offering a kind of operating ecosystem Scibelli calls “connective tissue.” Customers are pitched solutions with Infor product support rather than just pitched products.
Cutting back on ‘he said, she said’
“Product roadmaps” are central to the transformation, explained Scibelli. However, it’s not just the products themselves that matter on this journey. Instead, Infor has been developing “connective tissue” teams that fill the gaps between products. This approach allows for a broader team-building atmosphere. By cultivating an overlapping web of product relationships, Scibelli said Infor has cut back on “he said, she said” between teams. Thus, managers become more like producers in this “joint marriage.”
Scibelli began his career in the late ’90s at the company that built Priceline. Since that time, he has observed a shift in how companies advertise. Most are still using storytelling models, but rather than putting that story into an ad, Scibelli finds the stories in the products themselves. He remarked that Infor’s cloud-solution approach would not have been possible 10 years ago, as the advertisement would have focused on the product only.
#Infor
#Inforum
#Inforum16
@Infor
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Infor Inforum 2016 | New York. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For Infor Inforum 2016 | New York
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for Infor Inforum 2016 | New York.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Infor Inforum 2016 | New York. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to Infor Inforum 2016 | New York
Please sign in with LinkedIn to continue to Infor Inforum 2016 | New York. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Marc Scibelli, Infor | Inforum 2016
01. Marc Scibelli, Infor, Visits #theCUBE!. (00:20)
02. Give Us The Update On Hook And Loop. (00:34)
03. The Challenges Of Taking Legacy Software Platform And Bringing In A New UX. (02:06)
04. Are The Design Folks A Fundamental Part. (04:02)
05. How Are You Set Up Relative To Apple And Facebook. (06:01)
06. What Is The Strategy And Where Are You At Becoming Digital. (07:50)
07. What Advice Do You Give CFO's. (10:36)
08. Is The Rest Of The Organization Up To Connecting Their Software To Your Vision. (11:51)
09. How Is Your Ad Agency Translating To Digital Strategist. (13:44)
10. What Are Your Thoughts On Inform 2016. (16:30)
Track List created with http://www.vinjavideo.com.
--- ---
Filling the gaps in operating ecosystems with ‘connective tissue’ | #Inforum16
by Amber Johnson | Jul 12, 2016 |
During the last four years, Infor, Inc. has been undergoing a transformation. Marc Scibelli, chief creative officer head of Digital Transformation Strategies at Infor, described the process as an internal “pivot.” Scibelli remarked that the company is currently focused on taking that successful transformation and delivering it to customers, which he deemed as a “transformational model.”
Scibelli spoke with Dave Vellante (@dvellante) and George Gilbert (@ggilbert41), cohosts of theCUBE, from the SiliconANGLE Media team, at Inforum 2016 in New York City. He determined that getting customers to “embrace the [digital] transformation” is often the hardest part of his job. Part of how Infor convinces customers to take the plunge is by offering a kind of operating ecosystem Scibelli calls “connective tissue.” Customers are pitched solutions with Infor product support rather than just pitched products.
Cutting back on ‘he said, she said’
“Product roadmaps” are central to the transformation, explained Scibelli. However, it’s not just the products themselves that matter on this journey. Instead, Infor has been developing “connective tissue” teams that fill the gaps between products. This approach allows for a broader team-building atmosphere. By cultivating an overlapping web of product relationships, Scibelli said Infor has cut back on “he said, she said” between teams. Thus, managers become more like producers in this “joint marriage.”
Scibelli began his career in the late ’90s at the company that built Priceline. Since that time, he has observed a shift in how companies advertise. Most are still using storytelling models, but rather than putting that story into an ad, Scibelli finds the stories in the products themselves. He remarked that Infor’s cloud-solution approach would not have been possible 10 years ago, as the advertisement would have focused on the product only.
#Infor
#Inforum
#Inforum16
@Infor
