01. Arun Varadarajan, Cognizant, visits theCUBE!. (00:34)
02. What does it mean when data is moving up?. (01:51)
03. Applying an identity to an engagement in the data space. (05:34)
04. How are customers growing around real time data?. (08:24)
05. Different approaches for digital transformation based on current involvement. (11:33)
06. Looking ahead to new applications. (16:18)
07. Taking advantage of new dynamics to cause disruption. (18:20)
08. What is the vibe at Informatica World 2015?. (22:02)
Track List created with http://www.vinjavideo.com.
--- ---
Beyond transactional data: ‘SMAC’ | #Infa15
by Terry Fields | Aug 24, 2015
“The Informatica platform has always been pivotal to our strategies,” said Arun Varadarajan, assistant VP and business leader, Enterprise Information Management, at Cognizant Technology Solutions. Varadarajan joined theCUBE, SiliconANGLE Media’s production team, during Informatica World 2015.
Clients are moving beyond transactional data to actual interaction and engagement data, according to Varadarajan. “Once S.M.A.C. (or social, mobile, analytics and Cloud) data methodology is integrated, our customers see real-time valuable context within the interactions their experiencing with their clients, suppliers, etc., that can contribute to preparation and resolution,” he said.
Transactional data not good enough
Business owners are realizing that it’s just not good enough to look at their transaction systems in order to create insight or to support their decision making for future campaigns, Varadarajan explained. He shared an example of a situation where he coordinated with a multi-national manufacturer of heavy engineering equipment. As a result of not having real-time, relevant data, that company couldn’t make properly informed decisions for their forecasts because they were previously forecasting based on various automated predictions.
Whether it is currency fluctuation or policy and regulation changes, customers now have an opportunity to access real-time interaction data that will continue to reflect the behavior of the customers, Varadarajan concluded.
@theCUBE
#INFA15
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Informatica World 2015 | Las Vegas. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Register For Informatica World 2015 | Las Vegas
Please fill out the information below. You will recieve an email with a verification link confirming your registration. Click the link to automatically sign into the site.
You’re almost there!
We just sent you a verification email. Please click the verification button in the email. Once your email address is verified, you will have full access to all event content for Informatica World 2015 | Las Vegas.
I want my badge and interests to be visible to all attendees.
Checking this box will display your presense on the attendees list, view your profile and allow other attendees to contact you via 1-1 chat. Read the Privacy Policy. At any time, you can choose to disable this preference.
Select your Interests!
add
Upload your photo
Uploading..
OR
Connect via Twitter
Connect via Linkedin
EDIT PASSWORD
Share
Forgot Password
Almost there!
We just sent you a verification email. Please verify your account to gain access to
Informatica World 2015 | Las Vegas. If you don’t think you received an email check your
spam folder.
In order to sign in, enter the email address you used to registered for the event. Once completed, you will receive an email with a verification link. Open this link to automatically sign into the site.
Sign in to gain access to Informatica World 2015 | Las Vegas
Please sign in with LinkedIn to continue to Informatica World 2015 | Las Vegas. Signing in with LinkedIn ensures a professional environment.
Are you sure you want to remove access rights for this user?
Details
Manage Access
email address
Community Invitation
Arun Varadarajan, Cognizant | Informatica World 2015
01. Arun Varadarajan, Cognizant, visits theCUBE!. (00:34)
02. What does it mean when data is moving up?. (01:51)
03. Applying an identity to an engagement in the data space. (05:34)
04. How are customers growing around real time data?. (08:24)
05. Different approaches for digital transformation based on current involvement. (11:33)
06. Looking ahead to new applications. (16:18)
07. Taking advantage of new dynamics to cause disruption. (18:20)
08. What is the vibe at Informatica World 2015?. (22:02)
Track List created with http://www.vinjavideo.com.
--- ---
Beyond transactional data: ‘SMAC’ | #Infa15
by Terry Fields | Aug 24, 2015
“The Informatica platform has always been pivotal to our strategies,” said Arun Varadarajan, assistant VP and business leader, Enterprise Information Management, at Cognizant Technology Solutions. Varadarajan joined theCUBE, SiliconANGLE Media’s production team, during Informatica World 2015.
Clients are moving beyond transactional data to actual interaction and engagement data, according to Varadarajan. “Once S.M.A.C. (or social, mobile, analytics and Cloud) data methodology is integrated, our customers see real-time valuable context within the interactions their experiencing with their clients, suppliers, etc., that can contribute to preparation and resolution,” he said.
Transactional data not good enough
Business owners are realizing that it’s just not good enough to look at their transaction systems in order to create insight or to support their decision making for future campaigns, Varadarajan explained. He shared an example of a situation where he coordinated with a multi-national manufacturer of heavy engineering equipment. As a result of not having real-time, relevant data, that company couldn’t make properly informed decisions for their forecasts because they were previously forecasting based on various automated predictions.
Whether it is currency fluctuation or policy and regulation changes, customers now have an opportunity to access real-time interaction data that will continue to reflect the behavior of the customers, Varadarajan concluded.
@theCUBE
#INFA15
